17. Online video ads, a new era A web « style » appreciated for its freedom of speech + interactivity breaks up with current patterns Simple ads, without any enrichment are going to disappear. Thus, we will find out interactivity in ads conceived in the same way as movies. Bruno Web directors go further than TV directors. Christophe
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23. Do we have to make TV ads fit with the web? Thanks to internet, we can… A « Top of the range » adaptation: Citroën (awarded by JdN!)
26. Each way of advertizing can be linked to accurate expectations Push Pull « On-page » video ads (Main page, websites with articles) « Broadcast yourself » websites ( Lycos MyBuzz, Youtube, Dailymotion, etc.) Billboard (The « interlude ») Overflight Tunnel
32. Video ads on « broadcast yourself » websites: a new haven for your brands CanalSat: making-of « Christmas reindeers » Lycos MyBuzz : how to launch the buzz
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38. A risk tied to billboards: the feeling of captivity I hate being the ostage of this kind of advertizing Elodie It is an aggression, nothing else! We come back to the methods used on TV. No way to escape. I feel screwed. Marc It is boring…when I am looking for something online, I want to find it immediately. Delphine