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Prepared for




         A Green way to Freight
         Supply Chain Packaging Case Study




                         AxePax
       19/05/2010         www.axepax.com.au   1
Concept      Returnable Packaging




19/05/2010                          2
AxePax...
                                                Returnable / Reusable / Recyclable - Packaging...




AxePax             Deliverables

l Environment
         The 3 Rs reduce, reuse, recycle


l Financial
         Savings - 25+ %


l Product         Protection
         Strong & Waterproof soft plastic
19/05/2010                 www.axepax.com.au                                  3
AxePax...
                                                                                    Returnable / Reusable / Recyclable - Packaging...




AxePax                       Financial Model
                                                                                       Shrink? As a
                                                                                       guide - Retail
                             AxePax vs Cardboard - Single Carton                    runs @ < 3%
   $25.00

   $20.00

   $15.00
                                                                                                    Cardboard
   $10.00                                                                                           AxePax

    $5.00

     $-
             1   2   3   4    5   6    7    8   9   10    11   12   13   14   15


                                                           Profit
19/05/2010                            www.axepax.com.au
The Changing World...




19/05/2010   www.axepax.com.au   5
The 3 Rs of Recycling
             Tick a box          l   How many boxes does
                                     your freight packaging
             Reduce ?                tick?



             Reuse ???
                                 l   Taught as standard
                                     school text in most
                                     developed countries...
             Recycle ?
19/05/2010                www.axepax.com.au                   6
AxePax...
                                                     Returnable / Reusable / Recyclable - Packaging...




Design & Material
              Functionality
              of Cardboard!
               Strength of
                 Plastic!
                                                    AxePax Fluted
                                                     Polypropylene




  Strong,
Versatile &                      Stacks Flat! Low
Waterproof!                     Cube for Return
19/05/2010       www.axepax.com.au                                                 7
                                Freight & Storage
Marketing    it s your Canvas




19/05/2010   www.axepax.com.au   8
Our Packaging Material

 Test # 131008            Freight Packaging

                                               Quality Testing - Freight Packaging
 Test                                  Cardboard                                  AxePax
 Strength Test            Package Damaged Product Damaged Package Damaged Package Damaged
 Drop from 1 meter               Med                Low                    Nil            Nil
 Drop from 2 meters              High              Med                     Nil            Nil
 Drop from 2 meters x 2        Extreme           Extreme                   Nil            Nil
 Drop from 2 meters x 5        Extreme           Extreme                  Low            Low

 Water Test               Package Damaged Product Damaged         Package Damaged Package Damaged
 Light - 20 minutes              Low              Low                     Nil             Nil
 Medium - 20 minutes           Extreme            Med                     Nil             Nil




19/05/2010                                    www.axepax.com.au                                     9
Commercial                               Savings p/a

                                AxePax vs Cardboad - P/AIndicative Only
                                                          Savings! pa $139k
                           $-
                                                                37%
     $400,000
                                            $87,500
     $300,000
                                                                                     Return Freight Syd
                         $375,000                             $87,500
     $200,000                                                                        Packaging
                                            $278,125
     $100,000                                                 $148,333

         $-
                Cardboard - Single U e
                                    s    AxePax - 8      AxePax - 15

                                           Break
                      Cardboard                                           Shrink? As a
                                           Even!                          guide - Retail
19/05/2010                                www.axepax.com.au                                   10
                                                                          runs @ < 3%
Commercial - Calculation




                                 Shrink? As a
                                 guide - Retail
19/05/2010   www.axepax.com.au                    11
                                 runs @ < 3%
Simple Returns Process!!!
                                             Strap Flat
                                            Pack Cartons
1. Strap ...
               2. Slap ...

                                   3. Send !!!




 19/05/2010    www.axepax.com.au                  12
xxxxxx Customers
l   Customer Merchandise
         Better Product Protection
         Waterproof Material


l   Store Benefits
         No Cardboard Dust
         No Compacting of Cartons



19/05/2010              www.axepax.com.au   13
All things must evolve...




19/05/2010   www.axepax.com.au   14
Conclusion                         Case Study
Environment

l   The 3 R s - reduce, reuse, recycle


Commercial
l Potential Savings pa - $140k approx. 37%
         Low risk - break even @ just 8 uses

Product Protection
l Strong & waterproof
         Marketing opportunities
         RFID compatible


19/05/2010                         www.axepax.com.au   15
with compliments;




      FOR MORE INFO...
Visit www.axepax.com.au        Email: dean@axepax.com.au
Contact: 0400 761 486
19/05/2010               www.axepax.com.au                 16

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AxePax freight packaging Reduce Reuse Recycle

  • 1. Prepared for A Green way to Freight Supply Chain Packaging Case Study AxePax 19/05/2010 www.axepax.com.au 1
  • 2. Concept Returnable Packaging 19/05/2010 2
  • 3. AxePax... Returnable / Reusable / Recyclable - Packaging... AxePax Deliverables l Environment The 3 Rs reduce, reuse, recycle l Financial Savings - 25+ % l Product Protection Strong & Waterproof soft plastic 19/05/2010 www.axepax.com.au 3
  • 4. AxePax... Returnable / Reusable / Recyclable - Packaging... AxePax Financial Model Shrink? As a guide - Retail AxePax vs Cardboard - Single Carton runs @ < 3% $25.00 $20.00 $15.00 Cardboard $10.00 AxePax $5.00 $- 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Profit 19/05/2010 www.axepax.com.au
  • 5. The Changing World... 19/05/2010 www.axepax.com.au 5
  • 6. The 3 Rs of Recycling Tick a box l How many boxes does your freight packaging Reduce ? tick? Reuse ??? l Taught as standard school text in most developed countries... Recycle ? 19/05/2010 www.axepax.com.au 6
  • 7. AxePax... Returnable / Reusable / Recyclable - Packaging... Design & Material Functionality of Cardboard! Strength of Plastic! AxePax Fluted Polypropylene Strong, Versatile & Stacks Flat! Low Waterproof! Cube for Return 19/05/2010 www.axepax.com.au 7 Freight & Storage
  • 8. Marketing it s your Canvas 19/05/2010 www.axepax.com.au 8
  • 9. Our Packaging Material Test # 131008 Freight Packaging Quality Testing - Freight Packaging Test Cardboard AxePax Strength Test Package Damaged Product Damaged Package Damaged Package Damaged Drop from 1 meter Med Low Nil Nil Drop from 2 meters High Med Nil Nil Drop from 2 meters x 2 Extreme Extreme Nil Nil Drop from 2 meters x 5 Extreme Extreme Low Low Water Test Package Damaged Product Damaged Package Damaged Package Damaged Light - 20 minutes Low Low Nil Nil Medium - 20 minutes Extreme Med Nil Nil 19/05/2010 www.axepax.com.au 9
  • 10. Commercial Savings p/a AxePax vs Cardboad - P/AIndicative Only Savings! pa $139k $- 37% $400,000 $87,500 $300,000 Return Freight Syd $375,000 $87,500 $200,000 Packaging $278,125 $100,000 $148,333 $- Cardboard - Single U e s AxePax - 8 AxePax - 15 Break Cardboard Shrink? As a Even! guide - Retail 19/05/2010 www.axepax.com.au 10 runs @ < 3%
  • 11. Commercial - Calculation Shrink? As a guide - Retail 19/05/2010 www.axepax.com.au 11 runs @ < 3%
  • 12. Simple Returns Process!!! Strap Flat Pack Cartons 1. Strap ... 2. Slap ... 3. Send !!! 19/05/2010 www.axepax.com.au 12
  • 13. xxxxxx Customers l Customer Merchandise Better Product Protection Waterproof Material l Store Benefits No Cardboard Dust No Compacting of Cartons 19/05/2010 www.axepax.com.au 13
  • 14. All things must evolve... 19/05/2010 www.axepax.com.au 14
  • 15. Conclusion Case Study Environment l The 3 R s - reduce, reuse, recycle Commercial l Potential Savings pa - $140k approx. 37% Low risk - break even @ just 8 uses Product Protection l Strong & waterproof Marketing opportunities RFID compatible 19/05/2010 www.axepax.com.au 15
  • 16. with compliments; FOR MORE INFO... Visit www.axepax.com.au Email: dean@axepax.com.au Contact: 0400 761 486 19/05/2010 www.axepax.com.au 16