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psy 2

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psy 2

  1. 1. SCHOOL OF ARCHITECTURE , BUILDING AND DESIGN THE DESIGN SCHOOL FOUNDATION IN NATURAL AND BUILD ENVIRONMENTS . NAME : CHONG WAI LOON STUDENT ID : 0319745 COURSE : SOCIAL PSYCHOLOGY COURSE CODE : PSY30203 TITLE : INDIVIDUAL JOURNAL TWO WORD COUNT : 220 LEACTURER : NORUL HIDAYAH SUBMISSION DATE : 18 DECEMBER2014
  2. 2. This advertisement is found on 17 December 2014, Wednesday from Maxis official web site. This advertisement is about what happening in Maxis, what is Maxis trying to promote. From the advertisement above, I have found messages that do not appear to change attitudes. The sentence of ‘ kids who surf faster see more, learn more, do more’. This sentence does not force the reader to get one Maxis boardband, Maxis is just promote their product, Maxis boardband. Besides that, the advertisement also showed attractive communicators. The kid with a beautiful smile and a jetpack is at the back of the kid shown as attractive communication, its attract the reader’s attention with how happy is the kid and the jetpack how fast is their boardband. Other than that, the advertisement also show message with emotional content. From the people in the advertisement they all are very happy and have a beautiful smile. This shown that they are very happy with the Maxis boardband and the boardband’ s internet speed.

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