understanding how online market is changing to acquire more Indian customer

1. Online market in context of Indian
customers
Sheik .Mohammed .waheed .
13241E0099
Griet, MBA-2nd yr,griet

2. Online market
Online market is also know as e-commerce
India has around 2,502 lakh internet users as of
June 2014.
The penetration of E-commerce is still low
compared to western countries, but it is
growing at a much faster rate with large number
of new entrants. The industry consensus is that
growth is at an inflection point.

3. Need to understand
Online market is present in India since around
last 10 yrs but was never able overtake retail
market until now when we saw it making big
retail market players to think over there
strategies again .

4. Need to observer
1. online market in India specially is undergoing a
number of change to cover most of the market
and have loyal customers.
2. We will try to understand the various limitations
which online market has and how it is making
strategies to overcome them to reach maximum
Indian customers.

5. Solving the limitations
limitations Solutions to problem
 Security: When making
an online purchase, you
have to provide at least
your credit card
information and mailing
address. In many
cases, ecommerce
websites are able to
harvest other
information about your
online behavior and
preferences. This could
lead to credit card
fraud, or worse, identity
theft
 Cash on delivery:
Customer can pay
cash on product
delivery without
disclosing his credit
card or confidential
information

6. Limitations vs. advantages
limitation advantages
 Delivery time: Unless you
are using a website to
merely order a pizza
online, ecommerce
websites deliver take a lot
longer to get the goods.
Even with express
shipping, the earliest you
get those specified goods
is "tomorrow". Like if you
want to buy a pen
because you need to write
something right now, you
cannot buy it off
an ecommerce website
 Home delivery: The
benefits of having
product being delivered
to home include cost-savings,
safety benefits
and convenience can
easily out number late
delivery problem.
 Further some of
internet companies are
using drones to deliver
the products as it may
be quick and economic
too.

7. Wisely handling the limitations
Limitations Strategy
 Does Not Allow You to
Experience the
Product Before
Purchase: You
cannot touch the
fabric of the garment
you want to buy. You
cannot check how the
shoe feels on your
feet. You cannot "test"
the perfume that you
want to buy.
 Companies are
providing replacement
guarantee and also if
you don't find the
product in accordance
to yours specifications
or had a mind change
can cancel the
product if take cash
on delivery option.

8. major limitations
limitations Solution
 Internet is mandatory:
internet is the soul of
e-commerce. Rural
areas are still alien to
e-commerce due to
lack of internet
coverage.
 Now internet
coverage is
increasing and also
made easily by
telecom industry and
modern cell phones .
so day’s are not far
that internet market
will enter rural market
.

9. Premium online Indian
market
 Cash on delivery: Unique to India (and
potentially to other developing countries), cash
on delivery is a preferred payment method.
India has a vibrant cash economy as a result of
which 80% of Indian E-commerce tends to be
Cash on Delivery. Cash on delivery has become
popular in India.

10. Indians love the word discount itself
 Low pricing + combo offer: In many online market
major players were successful in minimizing the cost
of product beyond customer imagination s as seen on
6th October 2014, Flipkart and snapdeal
successfully sold product worth Rs. 600 crore
each within 10hrs.

11. conclusion
1. Through various offers and features with
increase in internet users and ease of internet
access through cell phones,
E-commerce in India is gathering trust and
popularity.
2. Soon we will see a total customized internet
market special for Indian customers.

12. REFERENCES
 [1] http://en.wikipedia.org/wiki/E-commerce_
in_India.
 [2] http://en.wikipedia.org/wiki/E-commerce_
in_India.
 [3 http://www.onbile.com/info/advantages-and-disadvantages-
of-online-marketing/