Vic provides tips for avoiding traffic tickets and what to do if you receive one: 1. Drive safely and obey traffic laws to avoid being stopped. 2. If stopped, be polite and courteous to the officer and provide documents quickly without making sudden movements. 3. If issued a ticket, respond promptly to avoid penalties. You may be able to fight certain non-moving violations or tickets with equipment issues. Consult a local traffic attorney who understands the local court system.

1. Vic Vogler’s Portfolio
Writing and ad campaign examples

2. The cornerstone of our DeVry University campaign, a video series highlighting tech careers, was
struggling on the MSN Homepage. Faced with an unhappy client, I found a new method of
promotion: teasing the attractiveness of each job, minus specifics that might discourage users from
clicking. The headline above drew almost half a million clicks, setting the stage for a successful
turnaround on a nearly $3 million campaign. The client was thrilled with the resulting video views.

3. “Your Dungeon, My Dragon,” a $1.5 million Toyota campaign by Adam De La Peña (“Jimmy
Kimmel Live!,” “The Man Show”), featured a clever animated parody of pop culture and video
games. Unfortunately, original series are tough to promote on MSN. With the traffic promise
unmet and the MSN Homepage balking at further promotion, I helped develop extra video
content with De La Peña. The promotion I wrote above used this content to seal the campaign.

4. Sprint’s $6 million small-business campaign, “Business on Main,” was highly successful and
enjoyed multiple renewals. However, its cornerstone video content failed to gain the traffic coveted
by the client. With a headline that broadened the appeal of a standard small-business story, the
MSN promotion above gained 1.2 million clicks. It caused video views to soar and satisfied more
than a fifth of the total traffic commitment.

5. The Little Girl in Her Saddles Up
Somewhere in Michelle Porch’s description of barrel racing is a picture of America itself. “When
you’re out there warming your horse up, flags blowing in the wind, and you hear the national
anthem, it just does something to your soul. And the people are always nice.”
Michelle, who has always lived in small-town Mississippi, might blush to hear she has a poetic soul.
But there is a quiet power in everything she observes, from loving her husband and sons to
knowing that it’s finally time to “do for myself for a while.”
That means pursuing a dream Michelle’s had since she was 10: being in the rodeo full time.
Winning the Fit to Boom contest would help her pay for entry fees, gasoline, vet bills and all the
other costs tied to barrel racing. (continued)
MSN users voted on which Subway “Fit to Boom” contestant would win $10,000
to fulfill a dream – based in part on the profiles I wrote about each person.

6. The Little Girl in Her Saddles Up
The sport involves circling three barrels, or “cans,” once in a cloverleaf pattern for time. Horses
start at 3 or 4 years old, hit their prime at about 10 and can race into their 20s. Their riders are
equally ageless; Michelle has barrel-raced for three decades and knows riders in their 60s.
“I was born loving horses even before I rode one,” she says, later adding, “If I have a bad day, (my
husband) will have my horse saddled by the time I get home. It’s like my medication.”
Prepping your horse for the thousands of dollars at stake in big rodeos from Texas to Wyoming
takes more training than Michelle, 48, can muster as a paraprofessional at a CPA firm. (“That’s just
a nice name for ‘you get the crap,’ ” she says, chuckling, about her bookkeeping work.) With the
boys grown and her husband supporting her, Michelle can dare to nurture her passion again.
“When you have two kids that were involved in sports, you lose yourself. You become Chase or
Keegan’s mom. … You end up existing for others. And I’d just like it to be myself for a while. I
don’t regret it one bit,” Michelle says of her family life. “It would just be nice.” ■

7. Schools Should Support Students Not Headed for College
Alex treated every car like an old friend. “Hey, Mr. Caserta, how do you like your Mustang?” he
would ask before class. “When can you let me look under the hood?” Alex cataloged pistons,
points and differentials the way a Spanish instructor conjugates verbs. But when the bell rang and
it was my turn to teach, another Alex, quiet and dispassionate, replaced the budding mechanic.
Where did the first Alex go? I suspect he got lost in a public education system that nurtures state
mandates over individual need. A system narrowly focused on building a pipeline to a bachelor’s
degree when in fact only 25 percent of high school freshmen in California end up graduating
from college. (When I started teaching nine years ago at Santa Clara High School, we offered five
auto-shop classes; this year, none.)
In our frenzy to boost standardized test scores, and with education funding padlocked to them,
we have lost sight of our mission: to serve every student, whether she dreams of (continued)
As Director of Policy and Communications, I wrote this op-ed piece for Dominic
Caserta’s California State Assembly campaign. It ran in the San Jose Mercury
News, and was cited by some readers as the reason they contributed to the
campaign.

8. Schools Should Support Students Not Headed for College
harvesting stem cells or installing drywall. It is time for our public schools to renew their
commitment to vocational, career and technical education.
While the status of certain trades – along with many degree-oriented occupations – may be
imperiled because of outsourcing and changing technologies, others can look forward to solid
gains. Jobs in installation, maintenance and repair, for instance, will rise by 657,000 from 2004 to
2014, an 11.4 percent increase, according to the U.S. Bureau of Labor Statistics. A 10.3 percent
bump is forecast for the trade, transportation and utilities sector. And many non-degree jobs pay
well. A recent story on MSN noted 10 lucrative professions, including elevator repair and ship
maintenance, that do not require a bachelor’s degree. Public schools can and should help students
prepare for such lines of work.
Here are a few ways we can start:
• Make exposure to career and technical classes a graduation requirement. Students (continued)

9. Schools Should Support Students Not Headed for College
want to learn skills, such as auto repair and woodworking, beyond those measured by standardized
testing. Interesting and relevant classes can help lower absenteeism – which is at an all-time high in
many districts – and make the next generation of workers feel more secure in the global economy.
• California is home to Silicon Valley, but few of our high schools offer online classes. More
technology-driven instruction can better engage our generation of Web-savvy students, whether or not
college is in their plans.
• Offer more collaborative and student-driven instruction. In our attention-challenged society, straight
lecture must cede space to lively alternatives. An example from my own classroom: Instead of
passively listening to me explain the concept of assembly lines, the students formed an actual one with
the heat cranked up and a boss barking orders at them. The students understood their lesson hands-on
while working effectively as a group – a skill employers covet.
• Support and expand on the resources we already have, including the Construction (continued)

10. Schools Should Support Students Not Headed for College
Career Academy. This partnership of the East Side Union High School District and the local building
trades teaches students how to succeed in both white- and blue-collar careers.
Another example is my own district’s partnership with the Central County Occupational Center.
Students are bused from their public high school, splitting their day between core academic classes and
career and technical instruction. They learn hands-on at the most technically advanced facility in
Silicon Valley. The center also helps match career interests to future education and offers credits for
high school electives, academics and even community college.
The problem is that facilities like these do not cater to enough students. Too few know about the
center, for example. And it needs to offer integrated programs, such as construction management, that
lead students to career advancement instead of low-paying jobs with few transferable skills.
All students, no matter what they dream of becoming, deserve access to such services. More than that,
they deserve to feel proud of their choices, free of any stigma. Public schools must encourage our
students’ passions instead of trying to prescribe them. (continued)

11. Schools Should Support Students Not Headed for College
I like to imagine Alex is a head mechanic somewhere, maybe even part of a NASCAR pit crew. What’s
certain is he had a lot to teach me, to teach all of us, about matters far beyond brakes and
transmissions.
DOMINIC CASERTA, a high school teacher and Santa Clara City Council member, is a Democratic candidate for
state Assembly in District 22. He wrote this article for the Mercury News. ■

12. CenturyLink VoIP Solutions
Like many businesses today, you're probably paying for two networks — voice and data — increasing
your total cost and utilizing valuable resources that could otherwise be invested in strategy and
innovation. You also have to meet the demands of an increasingly mobile workforce who requires
features like unified messaging, sequential and simultaneous ringing, voicemail to email, and remote
office. But while voice is part of your budget, you’ve got apps, data, and a million other items to
address. You might know that VoIP can streamline voice, save money, and free up resources for other
IT initiatives, but you aren't sure where to start.
With CenturyLink VoIP services you'll be able to cut costs, boost productivity, and focus on what
matters most to your business. And CenturyLink will provide a dedicated account team to customize a
solution that works best for you, whether it's managed, hosted, premises-based, or a combination of
the three.
You already use the cloud for data, but increased efficiency today means moving your (continued)
CenturyLink needed a concise, informative B2B handout for its VoIP solutions. I
worked closely with the client to produce a piece that fit the bill, on deadline.

13. CenturyLink VoIP Solutions
voice infrastructure to the cloud as well. It's time to harness the same power and efficiency with VoIP
so your business can reallocate resources from maintenance to innovation. Managed services is the key,
and CenturyLink will help you get there.
Which VoIP Solution Is Right for You?
You can choose to have your VoIP managed entirely for you, manage it yourself (with support from
CenturyLink) via a hosted cloud- based solution, or operate it on-premises with IQ® SIP Trunk while
still getting the benefit of a converged network. We can also build a combined solution that meets your
business needs, but is flexible enough to evolve as those needs change.
CenturyLink VoIP Features
No matter which option you choose, moving to VoIP will bring you improved productivity and
increased efficiency.
• Unified Messaging: Receive voice messages to your inbox providing instant access whether in the
office or on the road.
• Simultaneous/Sequential Ring: Route calls to multiple phones all at once or in a particular order.
(continued)

14. CenturyLink VoIP Solutions
• Remote Office: Work remotely with access to features as if you are in the office.
• Outlook Toolbar: Access and manage phone features from your computer.
Managed
You're all in with managed VoIP: 24/7 management, a dedicated support team, everything taken care
of for you.
• Complete IP telephony solution
• 24/7 proactive management
• Dedicated support
• Remote implementation
• Fault management
• Web-based reporting
• Change management
Hosted
If your equipment is aging but you don't want the expense of new equipment, Hosted (continued)

15. CenturyLink VoIP Solutions
VoIP may be the answer. New phones for this cloud-based solution are included in the seat price. You
maintain administrative control without having to manage two separate networks, and can scale your
service to match business needs.
• Remove expense of maintaining equipment
• Free up IT resources to focus on your core business
• Get a predictable monthly budget (per-seat pricing)
• Efficiently scale service as business demands
• Connect mobile workforce back to the office
Premises-Based
Maybe your equipment is just a few years old and IP-enabled. With IQ SIP Trunk, you get the feature-
rich experience of VoIP while using your existing equipment.
• Use existing equipment to save money
• Save money with session-based billing vs. dedicated lines
• Get the latest mobility features your users demand
• Easily manage and configure users online (continued)

16. CenturyLink VoIP Solutions
• Ensure your calls are routed seamlessly and won't drop via geo-diverse session border controls (SBCs)
(optional service for an additional fee)
Why CenturyLink?
CenturyLink serves more than 100,000 business customers, including 98 percent of Fortune 500
companies. We're a global carrier with more than 60 data centers and a robust MPLS network, offering
network and data center integration that smaller companies can't match.
As a trusted leader in voice services, CenturyLink can integrate your needs into your network and cloud
initiatives. We partner with you to lift voice applications to more strategic levels through features such as
a cloud-based contact center and digital integration (Click2Call/Chat). You choose the solution based on
budget, desired features, existing equipment, and how much you want to control vs. outsource.
CenturyLink's combination of global reach, strong local presence, and a broad portfolio of services
means you won't have to use multiple vendors. We'll work with your business no matter what its size,
offering the same power and scope, along with a dedicated account team to help you (continued)

17. CenturyLink VoIP Solutions
strategize and reach your goals.
About CenturyLink Business
CenturyLink, Inc. is the third largest telecommunications company in the United States. Headquartered
in Monroe, LA, CenturyLink is an S&P 500 company and is included among the Fortune 500 list of
America's largest corporations. CenturyLink Business delivers innovative private and public networking
and managed services for global businesses on virtual, dedicated and colocation platforms. It is a global
leader in data and voice networks, cloud infrastructure and hosted IT solutions for enterprise business
customers. For more information, visit www.centurylink.com/enterprise.
Agile
• Unified communications to connect your mobile workforce to the office like never before.
• Per-seat pricing, easily scaled service, and multiple seat types to choose from.
Innovative
• Free up resources to move from maintenance to innovation. continued)

18. CenturyLink VoIP Solutions
• Moving from legacy voice service to more flexible and customer-friendly VoIP.
Efficient
• Combining voice and data networks to save money.
• Lower total cost of ownership.

19. How to Avoid a Traffic Ticket
“What does not kill me, makes me stronger,” wrote Nietzsche, a guy who never got a speeding
ticket that jacked up his rates and shredded his budget.
A moving violation ruins more than your day. That $100-plus ticket can mean $400 a year more
for insurance and linger for years on your driving record – even longer on the record employers
see, says Jon Zimmerman, a traffic attorney for the past six years. He also cites life insurance: A
45-year-old man with a $3,300 premium can expect to pay almost three times that much with two
tickets on his record.
Depending on where you live, those same two tickets can mean a six-month license suspension if
you’re under 18. Hard to keep a job that way.
How do you avert a financial mess? Not getting stopped in the first place is the best plan. Lighten
that lead foot, particularly on sunny days, when officers are more likely to lurk. And (continued)
I wrote this article for The Guy’s Manual, a highly successful Microsoft
Advertising campaign for Grape Nuts that ran on the MSN Homepage.

20. How to Avoid a Traffic Ticket
only speed in the passing lane if you want to be cited.
To avoid getting a ticket if you’re stopped anyway, Zimmerman recommends the following:
1. Be courteous to the officer. “Being polite can sometimes save people from getting a ticket,” or a
more severe one, the attorney says. “You don’t have to prolong the interaction.” With that in
mind, don’t make any statements – they can be used against you.
2. Tell the officer where your documents are instead of making furtive movements. Don’t fidget.
3. Keep those documents in a readily accessible place so you don’t have to dig around. Keep your
insurance card behind your license.
4. Stay in your vehicle.
5. “Don’t become a memory for the officer.” (continued)

21. How to Avoid a Traffic Ticket
If you aren’t charming enough to avoid a citation, don’t take it personally: In Washington state,
where Zimmerman practices, the State Patrol gives fewer warnings than it used to because of
political pressure, he says. Police agencies nationwide are issuing more citations.
After you’re handed a ticket (and the sincere wish to have a nice afternoon), how can you make it
go away? Zimmerman suggests these steps:
1. Put the ticket in a safe place so you don’t lose it. Read it the first chance you get to scope your
options.
2. Consult a professional to see if the ticket is worth fighting. Non-moving violations like expired
registration and red-light camera violations don’t affect your insurance. Equipment issues may or
may not – check to be sure. “Not all traffic violations are moving violations,” Zimmerman says.
3. Respond promptly to avoid extra penalties, license suspension and possibly collections. In
contesting the ticket, check the hearing box, make a copy of the ticket, then send it (continued)

22. How to Avoid a Traffic Ticket
return receipt.
4. If you want help fighting the ticket, seek an attorney from the area where you were cited –
particularly someone who understands traffic offenses. (Bonus: He or she can appear in court so
you don’t have to.) Weigh legal costs versus the potential hit from the ticket (Zimmerman charges
a flat $300 fee). Lastly, avoid attorneys who offer guarantees or cite their win-loss percentage.
“These kinds of numbers create false expectations in people’s minds,” Zimmerman says.
Not everyone loves Avvo.com, but the lawyer rating service has a large database filled with client
reviews. You can check there, or search online under “traffic attorney.”
So here’s to your day in court (if you’re not savvy enough to avoid it). After fighting the good
fight, you’ll definitely be stronger – and hopefully not much poorer. ■