http://www.ltcsocialmark.com , 888-404-1513 , You might be marketing your home care business the wrong way in 2016

1. You Might Be Marketing Your
Home Care Business the Wrong
Way in 2016.
Valerie VanBooven RN BSN, Co-Owner, LTC Expert Publications, 888-404-1513, www.LTCSocialMark.com
Copyright 2016 LTCEP

2. Agenda
Wrong Way.
Right Way.

3. Wrong Way.
Rely ONLY on in-person
networking and referrals.
Missing up to 50% of
your leads.

4. Wrong Way.
Rely ONLY on your
website, social media,
and internet marketing.
Missing up to 50% of
your leads.

5. Wrong Way.
Spend money on
print advertising,
mailers, newspaper
ads, yellow pages.

6. Wrong Way.
Rely only on your
franchise TV
commercials or radio
ads.

7. Right Way. (In baby steps)
1. Understand that marketing has changed
over the last few years.

8. Right Way. (In baby steps)
2. Be willing to learn new ways of marketing
and be willing to commit to a process.

9. Right Way. (In baby steps)
3. Understand that it’s not hard, it’s just
different now.

10. Right Way. (In baby steps)
4. Get help if you can’t “do it all”.

11. Right Way. (In baby steps)
5. A SMART BUSINESS OWNER BUDGETS FOR
MARKETING. (If you have no budget, you
have no marketing.)

12. Right Way. (In baby steps)
The RIGHT way to market your home care
business TODAY, in 2016, is to do the
following:

13. Right Way. (In baby steps)
Combine your in-person
networking with your online
marketing.
Every. Single. Day.

14. Right Way. (In baby steps)
How are you
gonna bake
this cake?

15. Right Way. (In baby steps)
Gather Your Ingredients.

16. Right Way. (In baby steps)
1. An up-to-date website.
(for the love of cheese, please PLEASE don’t use a janky
website)

17. Right Way. (In baby steps)
2. A blog with an RSS feed.
(don’t know what that means? Google it.)

18. Right Way. (In baby steps)
3. Social Media accounts set
up. (FB, LI, TW, Pi)
(done correctly please)

19. Right Way. (In baby steps)
4. E-newsletter set up.

20. Right Way. (In baby steps)
5. Calendar of your networking
activities, events, sponsorships,
speaking engagements and more.

21. Right Way. (In baby steps)
Start Mixing

22. Right Way. (In baby steps)
Take all of the upcoming events
on your calendar, and write a
paragraph about each event.

23. Right Way. (In baby steps)
Answer the questions: WHO,
WHAT, WHY, WHEN, WHERE,
HOW.

24. Right Way. (In baby steps)
Each event that you write about is
1 blog post.

25. Right Way. (In baby steps)
Get a picture for each event that
you are writing about.
(listen carefully, this isn’t hard, but you don’t want
to violate copyright)

26. Right Way. (In baby steps)
Post each event (paragraph) with
the photo to your blog. Each
event = 1 blog post.

27. Right Way. (In baby steps)
Once the events are posted to
your blog, make sure they are also
hitting social media.
(you can do this manually or automatically- listen
carefully)

28. Right Way. (In baby steps)
Make sure your events/ blog posts
are included in your monthly
newsletter.
(manually or automatically –listen carefully)

29. Right Way. (In baby steps)
Set your newsletter to go out one
time per month.

30. Right Way. (In baby steps)
Make sure you have Facebook
Fans on your FB Business Page.
(local to you)

31. Right Way. (In baby steps)
Make sure you are using
Linkedin.com to your absolute
advantage.

32. Right Way. (In baby steps)
Pin all of your posts to your
BUSINESS PINTEREST account, get
followers.

33. Right Way. (In baby steps)
Make sure all of your posts are
hitting Twitter.
(otherwise, eh)

34. Right Way. (In baby steps)
Take all of the events you recently,
and write a paragraph about each
event.

35. Right Way. (In baby steps)
Answer the questions: WHO,
WHAT, WHY, WHEN, WHERE,
HOW.

36. Right Way. (In baby steps)
Take pictures at each event!!!
(listen carefully, this isn’t hard, but you don’t want
to violate copyright)

37. Right Way. (In baby steps)
Each event that you write about is
1 blog post.

38. Right Way. (In baby steps)
Bake this cake /
process for 1
year on 212
degrees or
higher….

39. Right Way. (In baby steps)
After 1 year- look at
the finished product-
have you achieved
more revenue?

40. Need Help?
Here’s HELP.

41. • Need Local SEO by town/city
• Need Continuous Original
Local Content
• Need Offsite Publishing
• Need Local Blog with feed
• Need Local Social Media
• Need Local Newsletter
• Need Reputation
Management
Recommendations

42. • Professional Image
• Designed for Lead Capture?
• Optimized for Your Local Area?
• Mobile Responsive?
• Clear Call-to-Action?
• Unique Weekly Content?
• Tracked Phone Line for ROI?
Your Web site

43. Your SEO Keyword Plan
Cities and Towns
KeywordHouston
The
Woodlands TX Cypress TX Spring TX Katy TX
home care
home care
Houston
home care The
Woodlands TX
home care
Cypress TX
home care
Spring TX
home care Katy
TX
in home care
in home care
Houston
in home care The
Woodlands TX
in home care
Cypress TX
in home care
Spring TX
in home care
Katy TX
caregiver
caregiver
Houston
caregiver The
Woodlands TX
caregiver
Cypress TX
caregiver
Spring TX
caregiver Katy
TX
homecare
homecare
Houston
homecare The
Woodlands TX
homecare
Cypress TX
homecare
Spring TX
homecare Katy
TX
home health care
home health
care Houston
home health care
The Woodlands TX
home health care
Cypress TX
home health
care Spring
TX
home health
care Katy TX
elder care
elder care
Houston
elder care The
Woodlands TX
elder care
Cypress TX
elder care
Spring TX
elder care Katy
TX
caregivers
caregivers
Houston
caregivers The
Woodlands TX
caregivers
Cypress TX
caregivers
Spring TX
caregivers Katy
TX
senior care
senior care
Houston
senior care The
Woodlands TX
senior care
Cypress TX
senior care
Spring TX
senior care Katy
TX
care home
care home
Houston care TX
care home
Cypress TX
care home
Spring TX
care home Katy
TX
care agencies
care
agencies
Houston
care agencies The
Woodlands TX
care agencies
Cypress TX
care agencies
Spring TX
care agencies
Katy TX
home healthcare
home
healthcare
Houston
home healthcare
The Woodlands TX
home healthcare
Cypress TX
home
healthcare
Spring TX
home healthcare
Katy TX
home care
services
home care
services
Houston
home care services
The Woodlands TX
home care
services Cypress
TX
home care
services
Spring TX
home care
services Katy TX
Example of a keyword
plan
• Prioritized by Geography
• Prioritized by keyword
phrase
• Used to SEO Core Web site
• Used to guide weekly
blogging

44. Continuous Content Publishing
• Blog post minimum of once per week
• 100% unique content
• Minimum 400-500 words.
• Optimize for top keyword priorities and as well
as many lower volume keywords
• Feed blog posts to social media and monthly e-
newsletter
• Publish Local Company News: People, events
and celebrations
• Publish Articles with your Key Referral Partners

45. Engage Thru Social Media
• Facebook – Community Outreach
• LinkedIn – Professional Outreach
• Feed content from your blog
• Boost important posts
• Invite everyone on your email list to
like your page
• Facebook paid ads to build “likes”
• Publish testimonials

46. Build the best email list in your territory
• Prospects
• Potential referral partners
• Clients
Publish quality info Regularly
• Engaging articles
• Company news and events
• Employee celebrations
• Testimonials/Client stories
• Co publish with referral partners
Keep top of Mind
Build Engagement
Automated Monthly e-newsletter
Feed from your Blog

47. Authority Offsite publishing
and back linking
• Build authority thru
publishing on other
sites
• Valuable inbound links
for SEO
• Use articles as leave
behinds and follow
ups
• Alzheimer’s Care
• Aging Veterans Care
• Home Care Options
• Reduce Readmission Rates
• Caregiver Stress
• Senior Home Safety

48. Build Trust With
Reputation Management
SeniorServiceReviews.com
by
LTC Expert Publications
• High volume of positive testimonials
• Eliminate negative reviews
• Searchable In your key towns
• 3rd party site for credibility
• Distributed to Facebook
• Format accepted by Google
• Distribute to prospects

49. Blog Articles
For SEO +
CompanyNews
Caregiver
stress
E-Newsletter
Google +
LinkedIn
FaceBook
Live in
Care
Veterans
Safety in the
Home
Readmissions
Rates
Alzheimer’s
Senior Service
Reviews
Twitter
Web Site Blog
Reputation Management
Approved Senior Network
Articles National and Local
Social Media
Local Newsletter
Inbound Links

50. SEO Management
 Keyword plan for your local
territory
 Tracked phone Line(s)
 Social media publishing reports
 Monthly performance reports
 Active SEO Management
 SEO Performance Consultations

51. Get help, get questions answered.
888-404-1513
Valerie@LTCEP.com
George@LTCEP.com