Creating a 'Buzz' with Social Media

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This presentation for the Virginia Extension Service Association annual conference on May 18, 2011, gave Virginia Cooperative Extension agents an overview of social media. It answered the following questions: What is social media? Why be social? How do you start? How do I know if it is working? What are the rules of engagement? Where do I go from here?

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Creating a 'Buzz' with Social Media

  1. 1. Creating a ‘Buzz’ with Social Media<br />Lori Greiner, Communications Manager, @lgreiner<br />Michael Sutphin, Writer, @michaelsutphin<br />VESA Conference, May 18, 2011<br />
  2. 2. Overview<br />What is social media?<br />Why be social?<br />How do you start?<br />How do I know if it is working?<br />What are the rules of engagement?<br />Where do I go from here?<br />
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  4. 4. What is Social Media?<br />Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.<br /> -Wikipedia<br />
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  6. 6. Why be social?<br />It is where everyone is.<br />Build community and engage your audience.<br />Social media is the new local<br />It is no longer about talking, it is about conversing. <br />To assist you professionally.<br />
  7. 7. How do you start?<br />Social media is a tool not a strategy.<br />Develop a plan with a goal mind.<br />Select the appropriate media. <br />Participate.<br />
  8. 8. Launched February 2004<br />More than 600 million members<br />All-in-one social networking service (profiles, events, photos, etc.)<br />Building conversations through status updates, comments, and “likes”<br />Pages vs. groups<br />
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  11. 11. Microblogging site launched July 2006<br />An estimated 200 million members<br />Messages, called tweets, of 140 characters or less<br />Join conversations through replies (@), retweets (RT), and hashtags (#)<br />
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  13. 13. Video sharing site launched February 2005<br />Purchased by Google November 2006<br />Anyone may watch videos, and registered users may upload unlimited videos<br />Channels allow users to create video blogs<br />
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  16. 16. How do I know if it is working?<br />Facebook Insights<br />Measure click-throughs- track links<br />bit.ly<br />Measure retweets and mentions<br />Measure feedback<br />Monitor global discussion and sentiment<br />
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  18. 18. How to Be Successful <br />Post regularly with high quality content<br />Use visuals<br />Ask questions<br />Master one tool at a time<br />
  19. 19. What are the Rules of Engagement<br />Be transparent<br />Be accurate<br />Be mindful<br />Be respectful<br />
  20. 20. Resources<br />Beginners Guide to Social Media in Extension<br />http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension<br />Virginia Tech Social Media – Guidelines and Procedures<br />http://www.unirel.vt.edu/web/social-networks/index.html<br />
  21. 21. Where to Find Us<br />http://www.facebook.com/VirginiaCooperativeExtension<br />http://twitter.com/vce_news<br />http://www.facebook.com/vtagricultureandlifesciences<br />http://twitter.com/VTAgLifeSci<br />

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