Source: http://www.tnooz.com/2011/04/28/news/do-cruise-lines-lack-the-online-gene/
The digital commerce strategy created b...
Source: http://www.l2thinktank.com/research/travel-2011
Royal Caribbean Digital Commerce Strategy - Global Ranking
Royal Caribbean Digital Commerce Strategy - Global Ranking
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Royal Caribbean Digital Commerce Strategy - Global Ranking

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The digital strategy created by me at Royal Caribbean and its execution in my leadership was appreciated in a global study L2 Digital IQ Index and reported on Tnooz (a well-known website). It was ranked #13 ahead of industry leaders e.g. Sheraton (#17), Marriott (#18), United Airlines (#21), Virgin Atlantic (#24), US Airways (#28), Air Canada (#34), Walt Disney World Resorts (#41) and Air China (#83) etc.

Published in: Business, Travel
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Royal Caribbean Digital Commerce Strategy - Global Ranking

  1. 1. Source: http://www.tnooz.com/2011/04/28/news/do-cruise-lines-lack-the-online-gene/ The digital commerce strategy created by me and its execution with the launch of Royal Caribbean's mobile app (first in the industry) and community reviews along with aggressive Social Media (including YouTube) efforts under my leadership resulted in Royal Caribbean being ranked higher than industry leaders e.g. e.g. Sheraton (#17), Marriott (#18), United Airlines (#21).
  2. 2. Source: http://www.l2thinktank.com/research/travel-2011

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