A short brief on what it needs to be a Logo

1. What makes a good logo?

2. A good 1. Easy to read
logo is 2. graphic
3. Memorable
4. Relevant
5. Symbolic
6. Good in B/W
7. Adaptable

3. 1. Easy to read
It must be readable
on everything from
a visiting card to a
100feet billboard.
Of course,This wont work

4. 2. Graphic
It’s Graphic in Nature,
you cant add an image
instead of that.
Its such a nice
example

5. 3. Memorable
This is where
professionalism
comes in. It makes
The famous FEDEX made it
your product stand memorable by emphasizing
out from the crowd. the First letters predomi-
nant.

6. 4. Relevant
Its meant to commu-
nicate not to confuse
and must be relevant
to the Idea, service
Industry or product.
This one confuses anyone

7. 5. Symbolic
Logo becomes the
symbol for the com-
pany’s identity, and
symbols gracefully
create associations
between a company
and that which the The famous unilever logo
incorporates around 23
company would like icons to represent their
to represent. business/service in the
logo.

8. 6. Good in B/W
It should work
without colour for
one color printing.
This allows one to
focus on the con-
cept and shape.
Using shape in Logo de-
sign can be used across a
variety of mediums and ap-
plications and can reduce
printing costs.

9. 7. Adaptable
logo has to be flex-
ible so that it can be
adapted to all busi-
ness situations. It
should be adaptable
so that you can mar-
ket your products From web to print, from bill-
and services across board to corporate presen-
tations, a logo should work
cultures and all across different web/print
boundaries. formats.