1. LOOKING BACK TO OUR KEY ADVERTISING CAMPAIGNS OF 2013
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3. slidebyslide.net
Planning Excellence at the
Heart of all You Do
37
CONTENT &
EXPERIENCES
INVESTMENT &
ACCOUNTABILITY
GLOBAL
COMMUNICATIONS
PLANNING
DATA &
TECHNOLOGY
CONTENT &
EXPERIENCES
4. slidebyslide.net
A New Way of
Buying Cars
38
1. Google Gearshift Deck
2. Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study – Sep 2013
Dealership visits
(4 in 2003)1
Research online
(1% in 2003)1
Touch-Points2 Use mobile
(6% in 2011)2
1.5 92% 24 35%+
5. slidebyslide.net
40.6 39.0 38.4 39.5 39.5 39.7
40.1 39.6 38.0
35.2 34.0 34.0
11.4
13.8 14.7 15.6
19.0 19.0
2.2
7.6 8.4 8.4 7.7 7.3
2009 2010 2011 2012 2013 2014 (est)
Series Title 1 Series Title 2 Series Title 3 Series Title 4 Series Title 42
The sub-category is also being squeezed
Chart style
27
Figure 2. New Car Registration by Broad Segment (Share) 2009-14
6. slidebyslide.net
Arial Bold Headline Chapter Colour Dark tint
Arial Regular Sub head Chapter Colour Light tint
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29
If using an image, send to back of frame
42%
4%
TITLE OF CHART