Comparison on survey platforms and how India has the opportunity to foray into same...

1. PollBIG
Consumer Survey Platform
SALONI SREENIVAS

2. Agenda
1. Industry @ Glance
2. Need Gap analysis
3. Competition
4. Platform Overview
5. Platform Features
6. Info currently captured from B20 App
7. Product Roadmap

3. Online Survey industry at a Glance : Global
Annual Rev Annual growth (2011-2016) Expected Annual Growth (2016- 2021)
$ 21Bn 4.9% 10%
Source: IBIS World
• 5-10% of gross marketing spends is being spent on Research.
• $180 Bn was spent globally on Telephone Polls, Questionnaires, Online
Surveys and other market research.
• Open rate of online survey emails have gone up to 50%.
• The UK, US and Canada has seen the highest proportion of survey
access via mobile devices. FocusVision

4. Pros & Cons
Pros Limitations
Higher Monetisation
(Companies earn upto $1 on avg per completed survey)
No Regular Income
( Survey might not be available at all times)
Focussed groups can be created Surveys have to be succinct & simple
Real Time Reporting Panel Incentivizing is essential
Multilingual Surveys give better response
Industry Revenue Model
- Basic surveys pay minimum $0.30 per completed survey and this price can go up to $2 per
completed survey (it’s a shared revenue model)
- Playful surveys are usually small image question surveys that pay a fluctuating price depending on
survey length. Average payouts on these surveys are $0.08 per completed.

5. Who are major players currently
Survey
Monkey
Google
Forms
Zoho
Survey
Qualtrics
Web based Tools
App based Tools: SDK can be integrated in App
Poll fish Survicate Poll Joy
Question
Pro
App
tentive
360
Mobi
YouTube

6. Data of Top Companies (Globally)
Qualtrics Survey Monkey Poll Fish
No of Clients 6000 19384+ 8000+
Access to
Respondents
(Annually)
21 Mn 500 Mn 230 Mn
Annual revenue $ 50 Mn $2Bn
Survey Completion
rate: On Mobile
33% 45% 47%
USP Differential
Business Plans basis
requirement.
SDK of Pollfish can
be integrated easily
and segmentation
of Respondents.

7. Market Opportunity (India)
• Unbalanced development of different sectors/classes in
India make a new product prone to surveys & polls.
• India is Highly heterogeneous and multilingual country,
differential needs.
• High internet base (243 Mn +)
• Ability to reach out to large audience.
• Online/In App survey is Low Cost Affair.
• Real Time Response measurement & Analysis.
• Focus Groups with benchmark interests evaluation.

8. PollBIG : Why?
Our Objective with launch of Consumer Survey Platform:
• Create New Service : Follo Insights with Indian Multilingual support ,which has huge
opportunity in Indian Market
• Revenue generation : Monetisation of available Digital Properties
• Available user data can be mined for benchmarking, thus creating focussed groups.

9. PollBIG : How?
• We can publish surveys to Users from B20 App
as per the required segmentation.
• Will be engaged in surveys, discussions, Polls &
events.
• Insights will be collected.
• Users will be rewarded in game to for their
participation.
• With survey templates Impact will be created on
User experience, thus converting into best
business outcome.

10. Publisher Use Cases
Collect
Insights
Platform Overview
Rewards Impact
B20 App Market Research for new
Idea/Feature
Surveys Chances Analytics Reports
Follo WAP/WEB/APP Understanding Existing
consumer Preferences
Polls Badges Customer Experience
D2C Products Benchmarking with
competitors
Usability Testing Points Brand awareness
Alive App Validating Business Plan Gift Vouchers User Adoption
Social Media Gauge Public Opinion Mobile recharge Customer
Engagement
Other properties of
Timesinternet
A/B testing
Third party Ad
networks
Feedback on new
features

11. Custom Audience
for Survey
Proposed Platform Features
10 types of
Survey Templates
with sample
survey questions
(8-12 question)
Multilingual
Support (We can
start with english
and introduce
Hindi)
Simplified survey
creation process
(DIY)
Skip logic &
branching option
Faster
turnarounds
with real time
Analytics
Download Survey
results raw file
Survey Templates
Single Selection
Multiple Selection
Open ended
Numeric Open ended
Slider
Ranking
Rating
Image
Matrix
Video

12. Customer Info as available from B20 App
Segmentation basis
following info
Social ID
Gender
DOB
Email ID
Mobile No.
WE HAVE THIS
WHAT WE NEED
More details
Location
Device Name/ Device Price
Disposable Income
GENDER & AGE
SCREENING QUESTIONS

13. Phase 1 : 15th August
Phase 1: 31st December
 DIY Module for Clientele
 Publish Survey in B20 App
 Consumer Profiling for
Focused groups
 4 Survey Templates (Single,
Multiple, Open ended &
Ranking)
 Dashboard
 Analytics
 Export Analytics (Results)
Phase 3: 15th March
 More languages can be
introduced basis consumer
profiling.
 Survey to be published in Ad
networks and other
properties.
Phase 2: 15th February
 Hindi Language to be
introduced
 Video & Image Survey
Templates.
 Skip Logic
 Branching option for survey
 Surveys to be published in
Alive App
 Survey to be published in
online quiz & follo
properties.

14. Admin Module

15. DIY : Create Surveys (Post your login/Sign up)

16. CREATE SURVEY QUESTIONS
DIY : Create Surveys
DEFINE TARGET AUDIENCE CONFIRM SURVEY

17. CREATE SURVEY QUESTIONS
DIY : Create Surveys
DEFINE TARGET AUDIENCE CONFIRM SURVEY

18. CREATE SURVEY QUESTIONS
DIY : Create Surveys
DEFINE TARGET AUDIENCE CONFIRM SURVEY

19. CREATE SURVEY QUESTIONS
DIY : Create Surveys
DEFINE TARGET AUDIENCE CONFIRM SURVEY

20. DIY : Create Surveys

21. DIY : Create Surveys

22. DIY : Create Surveys

23. DIY : Create Surveys

24. DIY : Create Surveys

25. DIY : Create Surveys

26. DIY : Create Surveys

27. DIY : Create Surveys

28. DIY : Create Surveys

29. DIY : Create Surveys

30. DIY : Create Surveys

31. WRITE QUESTIONS
DIY : Create Surveys
PICK AUDIENCE CONFIRM SURVEY

32. WRITE QUESTIONS
DIY : Create Surveys
PICK AUDIENCE CONFIRM SURVEY

33. Dashboard : Overall

34. Dashboard : Audience Demographics

35. Dashboard : Respondents Device

36. Analytics: Question Wise Details

37. Analytics: NPS (Net Promoter Score)