Session Presentation

1. Using Text &Traditional Marketing to
Boost Subscribers…and Sales

2. Presenters
Anthony Scott
Eiteljorg Museum of American
Indians and Western Art
Megan Glover
Director of Marketing, Delivra
@megancglover

3. Why is Mobile Important?
•There are 5.2 billion mobile subscribers globally
(77% of the world’s population).
•In 2012, smartphone sales will overtake
computers.
•By 2013, more people will access the Internet
through their mobile than through a PC.
•By 2015, mobile broadband could be 3-4 times
faster than fixed line broadband in many
countries.
•79 percent of U.S. consumers use a smartphone
to help with their shopping.
•On average, people look at their phones 150
times per day.

4. Smartphone vs. Feature

5. Text is Device Agnostic
75% of Worldwide Cell phone Users Send Text Messages*
*Pew Research

6. Text Stats
• Cell owners between 18-24 exchange an
average of 109.5 messages on a normal day.
– They receive 50 messages per day
*Pew Research

7. Text 2 Subscribe Adapts to all
Marketing Channels
•Speaking
•Brick and Mortar
•Print
•Radio
•Online
•Social Media

8. Use Case
Anthony Scott
Eiteljorg Museum of
American Indians and
Western Art

9. Challenge
•The Eiteljorg’s core product is
evolving.
•Audience is becoming more
diverse.
•Marketing needs to adapt.

10. Solution
Eiteljorg launched an internal
Text 2 Subscribe program to:
•Acquire email addresses
•Appeal to a new audience
•Drive traffic to their gift shop

13. Future
• Reflections of internal launch:
– Lessons learned
– Proof of concept
• External launch of Text 2 Subscribe program:
– Trade Shows
– Additional Marketing
• Outbound SMS

14. Questions?