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Taking Your Mission Mobile


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David Lehr, Senior Director of Strategy & Impact, TechSoup Global
Pretty soon, there will be more cell phones than people, but how can your nonprofit leverage this important trend to further your mission? Our expert presenter will share data, case studies, and insights that will help you learn the benefits of entering and accessing data remotely, using both the mobile Web and SMS.

Published in: Technology, Business
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Taking Your Mission Mobile

  2. 2. TechSoup Global is an international network of 36 partner NGOs leveraging technology to build nonprofit capacity towards solving society’s most pressing social problems Product Donation Program in 43 countries • 213,655 nonprofits, libraries served with technology donations • 11.6 million software and hardware donations • US$3.75 Billion in savings to social sector worldwide • Services - HR / Marketing / Training / Tech Advice
  3. 3. 90+ technology donors provide resources to NGOs around the world through TechSoup Global • • • • • • • • • • • • • Acclivity Adobe Alpha Software Arrow Electronics Atlas Business Solutions Atomic Training BetterWorld Telecom Bitdefender Blackbaud Brocade Bytes of Learning Caspio Cisco • • • • • • • • • • • Citrix Online CitySoft ClickTime Connect2Give Dell Dharma Merchant Services DonorPerfect Efficient Elements Esri Exclaimer FileMaker • • • • • • • • • • • • FluidSurveys GrantStation Guide by Cell Horizon DataSys HR Solutions Partners Huddle InterConnection Intuit Mailshell Microsoft Mobile Beacon • • • • • • • • • Palo Alto Software PayAnywhere PC Builders & Recyclers People-OnTheGo Pitney Bowes Quickbooks Made Easy ReadyTalk Red Earth Software Sage • • • • • • • • • • • SAP Seagate Shopify Society for Nonprofit Orgs Symantec Tech Impact Teespring Telosa Ultralingua VolunteerMatters Wikispaces
  4. 4. Reaching the Social Sector Learning Resources Convenings 18,000 social innovation technologists and civil society activists monthly in 48 cities (20 countries) Data 542,000 NGOs in the TSG Database Services around online NGO Validation
  5. 5. Mobile: So What’s The Big Deal?
  6. 6. PC Sales Growth Over? • PC industry experiencing the longest decline in its history, as shipments dropped for the fifth consecutive quarter. (Gartner, July, 2013) • Smartphone sales grew 46.5 Percent in Q2 2013 (Gartner, Aug 2013) • PCs will be overtaken by tablet sales by 2015 (IDC, May 2013) “ ….. users realizing that everyday computing, such as accessing the Web, connecting to social media, sending e-mails, as well as using a variety of apps, doesn’t require a lot of computing power or local storage,” (Loren Loverde, IDC analyst)
  7. 7. Browsing by device Desktop Time Up 15%; Remainder from Smartphone and Tablet Source :Comscore
  8. 8. Reach Your Audience Where They Are How Well Do You Know Your Audience? FUN FACTOIDS • 87% of Americans Own Cell Phones • 2/3 use their phone immediately upon waking • 70% will leave immediately if bad experience • According to Nielsen, people under age 18 send /receive 2,779 texts per month • Those over age 65 exchange 32 texts per month • 84% of people worldwide who claim they “couldn’t go a day” without a mobile phone in hand (Time Magazine Survey) • 44% of US households have a tablet (Frank N Magid Associates) • Spend an average of 1.4 hours per day on web via mobile
  9. 9. Innovative Uses of Mobile Technology A voice-based portal, freely accessible via mobile phone, that allows anyone to report and listen to stories of local interest. Security label on a product to reveal a unique, unit-specific code that can be texted to a toll-free phone number. Confirms if product is genuine. Via CLEAR network provides high-speed data services and Internet access for orgs in the nonprofit and educational sectors. Allows domestic violence service organizations to crowdsource funding for hotel rooms when there is an urgent need and no available shelter space.
  10. 10. Mobilize Your Existing Web Site Responsive Web Design Site adapts to user device Separate Mobile Website Pre-optimized for mobile Dedicated Applications Native Apps – come from app store; live on device and take advantage of its features. Strongest user connection and data storage. Web Apps - really websites that look and feel like native applications, but they are actually running in the devices browser (talk to a server) Hybrid Apps - part native apps, part web apps. Come from appstore; live on device, use the devices browser
  11. 11. Mobilize Your Existing Web Site Mobile Devices Are Small! Not so much fun to: • Go back and forth and back and forth • Enter a lot of data Good Design • Reduce the amount of content • Make it easy to navigate • Single column layouts work best • Minimize text entry • Take advantage of inbuilt functionality • Design for touchscreen & non-touchscreen users Don’t Forget About Emails! • 43% of all emails are being opened on a mobile device (Constant Contact) • Read on the Go • Call to Action should be mobile appropriate
  12. 12. Mobile And Fundraising Text To Give Campaigns: Donation $5 or $10 via mobile phone of • User texts a ‘Keyword’ via a Short Code • Y/N confirmation text sent • If Yes the money is on the way……. • • • • Your org must first be approved The money may take 30 to 90 days to reach the nonprofit Only donor cell phones are available Did I mention transaction fees? ($0.50 and up)
  13. 13. Mobile And Fundraising Events: Fundraisers, Auctions, In the Field Immediate Collection via Credit or Debit Mobile Donation and Mobile Pledge • Via a payment/merchant service • Via phone for later follow up. Gather more information from donor Establish long-term relationship Set up recurring donation amount
  14. 14. Delivering Your Services Monterey Bay Aquarium in Monterey, CA. Provides a list of sustainable seafood choices and guides users regarding what to order and what to avoid. Free service that provides health tips to expecting mothers via text messages. Adapted from similar approaches in Kenya. MyMedList allows users to electronically manage their medication list(s). Can be e-mailed or printed, can serve as a reminder for taking meds. Making it easier for people and causes to connect by matching organization’s needs with individuals or groups with certain talents, skills, or interests.
  15. 15. Where Can I Learn More TechSoup Global Idealware Nonprofit Technology Network CNET Google for NonProfits:
  16. 16. Keep In Touch Dave Lehr @dlehr00 Facebook Twitter