SlideShare a Scribd company logo
1 of 101
www.virtualcha.com
to access Pinterest analytics
YOU need to have a
BUSINESS account
OR
convert an existing
Pinterest profile at
business.pinterest.com
once you have a
business account
you can access
analytics at
analytics.pinterest.com
Pinterest analytics is
organized in three
sections
1. PROFILE Analytics
2. AUDIENCE Analytics
3. WEBSITE Analytics
Let’s discuss
further……
What is it in PROFILE
ANALYTICS?
has two
option
buttons
Click on the “All Apps”
button to sort data by
device
Click on the “Export
Data” button to
download your stat
to CSV file/format
Profile Analytics is
divided into
Four (4) Matrixes
1. Impressions Stat
2. Re-pins Stat
3. Clicks Stat
4. All-time Stat
IMPRESSIONS
are the number of times
your pins appear in
home feeds, category
feeds and search
you can see the list of pins that
receives the most impressions
in the last 30 days
RE-PINS
is the number of times
your pins were saved
on boards
and shared across
Pinterest
Look at the most
repined pins in the last
30 days
this will help the
company in
considering what
content people like to
save
and share from your
profile
CLICKS
Clicks occur when
people click on pins
to go back to your
profile
Pins with most clicks
often represents
contents that pinners
want to
learn more about
take action on
or purchase
ALL-TIME
this shows the entire
history of your
business account
including the most re-
pinned,
best in search and
Power Pins that link to
your website
Seeing your greatest
hits
can help you find
bigger content trends
across your Pins
What you can do with
AUDIENCE ALYTICS?
tells you about the
people who?
follow your boards
or interact with your
pins in some way
Audience Analytics is
composed of two
sections:
1. Demographics
Section
2. Interest Section
DEMOGRAPHICS
you’ll learn about the people
who follows your boards
or pins which includes
their gender
and where they live
2. Interest Section
shows you the other
topics that resonates
with your audience
These subjects might
give you an idea
on what to pin next
You can also see
boards
which contains a lot of
your pins
plus other business
your audience have
been to
WEBSITE ANALYTICS
This is where you can
see how contents from
your website is doing
on Pinterest
The official “PIN IT”
button
If you’re using the
official Pin It button on
your site
you’ll get a snapshot
view into
how it’s driving traffic
back to you
You will see:
How many impressions
PINS
were created form your
website
How many times those
PINS were re-pinned
How many times those
re-pins led to clicks
back to your website
IMPORTANT!
To see Pinterest
analytics
you have to verify your
domain
with Pinterest at
“pin.it/confirm”
this is to enable
Pinterest to know
that the website
belongs to you
Thank You.
Happy Pinning!

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