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Making It Sticky: how to effectively Present your Ideas
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Tips on presenting your ideas based on the book "Made to Stick" by Chip and Dan Heath
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Making It Sticky: how to effectively Present your Ideas
1.
Making it Sticky
2.
On presenting ideas,
based on the book *Made to Stick* by Chip and Dan Heath
3.
How do we
make ideas stick ?
4.
Keep it simple.
5.
Simplicity is
not the opposite of complex
6.
1 Instead of
offering the ten good reasons to do something, offer the one best reason .
7.
Be unexpected.
8.
Break Patterns.
9.
when two or
more principles come together in one idea, they reinforce each other, multiplying the stickiness factor .
10.
Make it Concrete.
11.
Concrete details allow
us to imagine a scene and, crucially, imagine ourselves in it.
12.
providing the
right detail for the intended audience.
13.
Know your
audience .
14.
Credibility Counts.
15.
Four out of
five dentists prefer statistics .
16.
Quote credible people…
17.
… and
be credible yourself .
18.
Appeal to Emotion.
19.
Human behavior is
driven by a number of innate needs.
20.
we are looking
for ways of engaging our audience’s self-interest — their need to fulfill their needs — in ways that allow them to be the kind of people they want to be.
21.
You have to
really know, not just who your audience is…
22.
… but who
your audience thinks it is.
23.
Just tell Stories.
24.
Like life itself,
stories offer more meaning than we imagine.
25.
Stories have an
innate ability to open up virtually direct access to our audience’s minds.
26.
Stories are more
easily retained in our minds than information presented in just about any other way.
27.
What makes ideas
stick ?
28.
S imple U
nexpected C oncrete C redible E motional S tories = S ticky
