1. Restaurant business plans samples
When writing the Executive Summary for a restaurant business plan, it is important to
remember these key points:
Be Preemptive: "Did you know that 8 out of every 10 new businesses fail?" This is a
wonderful opening line to an Executive Summary. You wouldn't think you would want to
reinforce this fact into your potential lender or investor's mind ever, much less in the first
line. However, if you're going to a lender or investor, I can guarantee you that they know
what the restaurant industry is like. If you let them know upfront that you are fully aware
of the potential obstacles you are facing, they will immediately have much more respect
for you and will take you and your business much more seriously.
NoBS: Get straight to the point. This is your hook; this is the 'salesperson' on the front-
line of your plan. In short, don't fill this with a lot of fluff and B.S. You need to catch this
person's attention now if you want them to read one more page. Tell the prospective
lender or investor exactly who you are, what you are proposing, and why.
Person-to-Person: Your lender or investor is a person. When writing your restaurant's
business plan, you should always remember that there is a place for the hardcore facts,
and there is a place for you. In the world of small business, you are the business. This
means that ultimately the lender or investor is investing in you. Use a template or a
restaurant business plan sample, but make sure you are actually writing your plan and not
just filling in the blanks.
Call-To-Action: If you've ever even blinked in the direction of a marketing plan, you've
heard the term 'call-to-action'. Because your Executive Summary is the 'salesperson' for
your business plan, you must include a call-to-action. Preferably, this should be the last
sentence of your Executive Summary. It should literally tell your lender or investor to
keep reading your plan. The ideal call-to-action also contains a slight teaser that will
further entice the reader to want to read further.
Save the Best for Last: Most people make the mistake of trying to write the Executive
Summary first. Most business plan software programs have you go this route, as well. If
you write the Executive Summary first, it will force you to mentally compose the rest of
the business plan to fit the Executive Summary, instead of doing things properly and
composing the Executive Summary to fit the business plan.
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