Marketing plan for new Android application

1. Sharing is the new Buying

2. A QUICK OFFICE SPACE PROVIDER FOR FREELANCERS,
START-UPERS, ENTREPRENEURS AND ANY OTHER KIND
OF FREE-ROAMING BUSINESS (WO)MEN WHO ARE
MOBILE WORKERS

3. WHAT IS RENT DESKS?

4. NOT ONLY THIS !

6. Are you a start-upper,
mobile worker or
freelancer?
And you require a space to
channelize your ideas and
build strategies
Here comes RENT DESKS to
help you look up the spaces
available anytime, anywhere
COMPANY OVERVIEW

7. Customize your
search to your
requirements
Choose the price
suitable to you
Congratulations !!!
Your place is set
COMPANY OVERVIEW

8. WHO LOOK FOR CO-WORKING SPACES ?
 Freelance
professionals
 Remote workers
 Startups
 Small to medium
enterprises (SMEs)

9. According to a survey in 2016, the number of co-working spaces will grow
to more than 10,000, in dozens of counties, with a strong growth trajectory
in Canada, Italy, France, Thailand, Australia and India. (EXHIBIT1)
OVERVIEW

11. 1,00,000+ users
1000+
workspaces in
different cities
5,00,000+
users
10,000+
workspaces in
different
cities
CONVERSATION RATE
RANGES BETWEEN 1-1.5%
50,000+ users
500+
workspaces in
different cities
10,000+ users
200+
workspaces in
nearest cities
5000+ users
50 + workplaces
registered

12. STRATEGY
TARGET MARKET

13. TARGET MARKET
CONSUMER NEEDS
AUTONOMY
Empowers employees to provide
energy at work & a powerful
tool at attracting top talent
ENGAGEMENT
With companies embracing
flexible and remote working
options, remote-workers often
feel isolated and miss the
stimulation that comes from
working around other people
INNOVATION
It is well established in the
research data that engaged
employees are more productive
employees
SMARTER USE OF
SPACE
redesigning company
workspaces as co-working
spaces, a firm can significantly
reduce its real estate footprint

14. TARGET MARKET
COLLABORATORS
Co-working
offices
Unused office
spaces
RENT
DESKS

15. TARGET MARKET
COMPETITORS (EXHIBIT2)
DESK.WORKS
An application providing
similar services
Local co-working space
listings

16. TARGET MARKET
Points of parity Points of difference
 Local Workspace finder
 Quick look up to closest offices
 Platform to rent-out office spaces
 Pre-book your venue
 Online chat via app
 Cashless payments
 Easy bookings management
 Special subscriptions for regular
customers
 Application is targeted to Indian
market

17. I am travelling to
Delhi next week! I
need a place to
discuss the new
strategy to my
employees there
Look for an apt
workspace in the city
Area
Area
Enjoy
working !!
To users

18. Extra revenue
against unused
spaces
Growth opportunity for
new co-work offices
VALUE TO SPACE PROVIDERS
Expand your network by
doing business with trusted
professional

19. TACTICS
PRODUCT SERVICE BRAND PRICE INCENIVES COMMUNICATION DISTRIBUTIO
N

20. PRODUCT

21. FREE FEATURES
 Quick free login
 Free booking for first
check-in
 Free posting of space for
office owners
 Free online look-up of the
desired office

22. PREMIUM FEATURES
 Advertise your working
spaces
 Booking management for
space providers
 Book a cab, or look-up to
the nearby services
directly from the app

23. SERVICES
Offices with basic facilities Cashless transaction Custom search
Discounts for frequent users Booking management for
owners
Deals at best price

24. B
R
A
N
D

25. SHARING IS THE NEW BUYING

26. WITH RENT DESKS
Stay happy and cheerful where you work Remove the hassle of googling
Make 100% space utilization Work with trusted professionals

27. The product’s revenue structure is as
follows:
 The prices are flat – 46.56 USD/day or
232 USD/monthly subscription which
include 5 check ins + 1 check in for free.
 Another model: 1500 USD/6month with
high-class service which include 7 check
ins + 3 check in for free
*The duration of 1 check-in lasts for 24
hours
PRICING

28. Social media Official website
Blogs
Websites sharing startup stories

29. DISTRIBUTION
Apple store Microsoft store

30. IMPLEMENTATION

31. BUSINESS PROCESS AND SCHEDULING

32. EXHIBITS
SEGMENT APPROX. IN NUMBER IN INDIA MARKET WORTH
Freelancers 15 million + India accounts for $1 billion
out of $2-3 billion globally
Start-ups 19,000 ₹1117 billion
SMEs 510.57 lakh 1471912 cr
EXHIBIT 1

33. EXHIBIT 2
CATEGORY DESK.WORKS
No. of countries 72
No. of office locations 638
No. of downloads 5000+

34. THANK YOU

35. DISCLAIMERThis Marketing plan is created by Vidushi Gupta, PEC University of Technology during
a marketing internship by Prof. Sameer Mathur, IIM Lucknow