The document outlines 10 concepts for successful marketing: 1) be creative through product differentiation, 2) be responsive to expanding markets, 3) be proactive or defensive in protecting market share, 4) increase market share by being hungry, 5) clearly define objectives and opponents, 6) be strategic as a market challenger, 7) learn from the best as a market follower, 8) be aware of niche markets, 9) prepare for business life cycles, and 10) be optimistic. The key is to choose to "BEE ONE" and embody these concepts.

1. Top 10 Concepts of
Competitive
Dynamics for the
Successful Marketer
FieryMUSE V Cuaresma
V58 Hypermarketing
Reflections on Chapter 11

2. 1. Be Creative through
product differentiation and
execution.

3. 2. Be Responsive to
expanding market demands.

4. 3. Be Proactive or Defensive
in Protecting your Market
Share.

5. 4. Be Hungry and Increase
your market share.

6. 5. Be Clear in Defining
Objectives & Opponents.

7. 6. Be Strategic as a Market
Challenger in your attack and
defense options.

8. 7. Be Smart and learn from
the best as a Market-
Follower.

9. 8. Be Aware of Niche
Markets.

10. 9. Be Prepared for
evolutionary business life
cycles.

11. 10. Be Optimistic.

12. How can you become a
successful marketer? Choose
to BEE ONE!

13. How can you become a
successful marketer? Choose
to BEE ONE!

14. How can you become a
successful marketer? Choose
to BEE ONE!
Bee Creative
Bee Responsive
Bee Protective
Bee Hungry
Bee Clear in Defining
Objectives & Opponents
Bee Strategic (Market Challenger)
Bee Smart and Learn from the Best
(Market Follower)
Bee Aware of Niche Markets (Market Nicher)
Bee Prepared for Evolutionary Business Cycles
Bee Optimistic