Visual 3

Dealing with Competition Rye Gutierrez Ateneo Graduate School of Business www.rye-gutierrez.blogspot.com Top 10 Concepts Visual

Outline: Dealing with Competition… ,[object Object],[object Object],[object Object],[object Object]

Outline: Dealing with Competition… ,[object Object],[object Object]

Outline: Dealing with Competition… ,[object Object]

Concept 1: Effective M arketing strategies = competitors + competitive forces. ,[object Object],Competitors Competitive Forces

Concept 2: “5 Competitive Forces determine long term attractiveness of a market.” Competitors Competitive Forces 5 Forces

Concept 3: “Marketers need to identify competitors' strategies, objectives, strengths and weaknesses.” ,[object Object],Competitors Competitive Forces 5 Forces Identify

Concept 4: “ Identify Competitors .” ,[object Object],Competitors Competitive Forces 5 Forces Identify Competitors

Concept 5: “ There are four roles firms can play in a market .” ,[object Object],Competitors Competitive Forces 5 Forces Identify Competitors Roles

Concept 6: “ Market leaders control major share of the market .” ,[object Object],Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders

Concept 7: “ Market challengers like to gain share from the leaders and followers .” ,[object Object],Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers

Concept 8: “ The market follower holds current customers and wins new ones. ” ,[object Object],Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Followers

Concept 9: “ The market nicher is a leader in a small market. ” ,[object Object],Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Niche Followers

Concept 10: “ Companies should maintain a good balance of consumer and competitor monitoring to satisfy the needs of today's global market. ” ,[object Object],Competitors Competitive Forces 5 Forces Identify Competitors Roles Leaders Challengers Niche Balance Followers

Summary: Dealing with Competition is… ,[object Object],[object Object],[object Object],[object Object],[object Object]

My Conclusion: Dealing with Competition ,[object Object],[object Object],[object Object]

Dealing With Competition Rye Gutierrez Ateneo Graduate School of Business www.rye-gutierrez.blogpsot.com Top 10 Concepts THE END

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