2. Kishi Bashi – Once Upon a Lucid Dream
Kishi Bashi is an experimental Indie
and experimental artist who excels at
presenting different themes and
soundscapes for his increasingly large
audience.
Our main target audience are
European or far eastern males
between the ages of 18 – 25, this
is because the genre of music is
widely accepted, however this is
the most common demographic.
In practise, this track in particular
has a lot of broad reach.
•Lyrical themes of adventure
•Catchy beat
•Steady pace
3. Our proposal is to produce a music video
with a clear narrative structure
Clearly, the theme of the music video shall be
closely linked to what the title suggests. A lucid
adventure, following an uncanny little hero.
•Equilibrium; a shack in the woods
•Disequilibrium; the world is ending
•Equilibrium; the world is saved
4. First half of the narrative (which continues up
to 2 minutes in the song)
•Main character is introduced, within the context of a modern world; lived
out through a hermit lifestyle.
•Locations; the woodland slopes near Long Road, areas of town, certain
alleyways and more grubby scenery of Cambridge. Will also include shots
of medieval architecture to maintain the concept of old clashing with new.
•Casting + costumes; a fairly small person, face obscured, clothed in a
cloak/poncho, au natural hermit saving the world.
5. Second half of the narrative (after 2
minutes)
•Character must traverse through an alien world (the modern city) to
retrieve an object that is obscured from the audiences view at all
times.
•They must then hike back along a perhaps altered route that is more
fraught with peril.
•In the closing sequence, they ascend a great height to present the
object to the sky.
6. Special effects to be used
•In this track, there are many lyrical aspects that could easily reflect pathetic
fallacy; if possible, the main goal of the special effects are twofold.
•To enhance any semantics that include the weather e.g. The hero must be
seemingly frozen during colder lyrics, and must seem to be boiling hot
during warmer periods.
•In the final sequence, an overpowering blast of light must fill the screen
gradually over the last 10 seconds to provide a lovely dramatic climax to the
sequence.
7. In the indie/experimental genre, the target
audience are always looking for something
basic but meaningful
The intended effect is to produce seamless special effects that add
to the video but don’t take away its “rustic” or niche attractiveness;
its ability to paint a picture of a strange dreamscape.
8. Marketing plans
The DVD/CD cover would ideally have a picture on the front, back, inside,
and outside of the case that portrays different imagery of a similar scene.
Bright colours and themes used to accentuate the broadness of the
experimental track.
In the advert, a small excerpt of sound should be played alongside a
montage sequence that shows key points within the narrative.
The music video’s imagery must be easy to pull from source to paper, so
that we can have integration with the artistic vision of both the product
and its marketing devices.
9. •Solid storyboarding and script
•Reliable actors
•Basic but polished special effects
•Aggressive marketing techniques that use social media to spread the
“underground” feel of the genre of the chosen track
•Meeting the deadline
•Steady cinematography
•Correct narrative flow
10. Before the deadline, time must be
allocated accordingly
Filming to take place over the course of two weekends, no longer, all
scenes must be overcompensated for. More footage = greater
editing potential
4 lesson periods of editing in order to create a transitionally smooth
piece
3 lessons on product design and marketing focus
11. Music video in the indie genre
Bold and simple narrative structure
Effective marketing
Use of special effects
Treatment of final product to fit target
audience
12. Narrative?
Planning?
Marketing?
Team?
Realization from plan to product?
Correct analysis of target audience?
Room for improvement?
Fire away
