Running Shoe Research Paper

Running Shoe Research Paper
If you are a seasoned runner you know the importance of a good running shoe. It can make the difference between a great running experience, or
potential injury.
The problem is not being informed. Most people do not know that there is a proper shoe for your foot type. Knowing your foot type before you hit
the stores can make a world of difference whether you want to do brisk walking, jogging or marathons.
How do you determine your foot type? ItГs really quite simple. Get a piece of dark paper and then soak your feet and step on the paper. Look closely at
the imprint. There are generally three types of feet.
1) If your imprint covers most of the feet (not much arch at all) then you have flat feet. You are among the 60% of the population in America with flat
feet. ... Show more content on Helpwriting.net ...
You are among the 30% of the population of in America.
3) If your imprint has a medium arch then congratulations. You are among the 10% of the population in America with the ideal foot.
Regardless of what foot type you have, there are running shoes that are right for you. As many as 56% of the 30 million runners in America, have
injuries from improper shoe selection. So you can see that you do have to do your homework to protect yourself.
With all the pressure one gets from TV adds or what is popular to wear now, you really need to put the health aspect first. Most likely you will be able
to find a shoe that is right for your foot type and still have style.
To determine the shoe to buy, here are some guidelines:
1) For the flat–footed person, you will want to buy a shoe that is rigid and stable. This will prevent your ankles from bending inward or outward and it
will protect you.
2) If you have high arches, you will want to look for a very cushioned shoe. High arched feet donГt absorb shock very well so youГll want that cushion

to help in absorbing the shock for
... Get more on HelpWriting.net ...

Recommendation : An Suspension Shoe Essay
Recommendation Overview An Enko Suspension shoe is a new shoe type for Acis brand which will enter into the market with the premium product.
This suspension shoe without absorbent material will protect its consumer from weakening joints and damaging bones. This shoe will be made from
ultra light material so consumer can feel that they wear normal shoe.
Basis for the Recommendation Whenever I go to any kind of store or gym, I see people feel pain in their feet because of they have to stand for
long hours and even the runners or athletes who run every day after certain time they feel pain. This product will be the perfect solution for such
people who suffer from feet pain. The suspension of this shoe will absorb extra pressure and give protection from weakening joints and bones feel
less pressure so it will be also a good option for overweight people. Since there is no competition right now for this type of shoe in the market, so
we do not have fear of losing market share. The shoes will be produce in that country where labor cost is low and we will also give online purchase
option. On the other hand, our target market is going to be located in USA so will also give a custom made shoe option where costumer can choose
different type of material, color and unique size. This shoe utilizes mechanical parts integrated into the sole, which provide it with significant
cushioning (increased comfort) and energy release (increased performance). The

Best Outdoor Basketball Shoe Analysis
Guide to select a best outdoor Basketball Shoe.
One will definitely chose to make a basic, yet extensive guide on the most proficient method to pick a basketball shoe that best fits their playstyle.
Let's look at how about we bounce ideal in and talk about all the primary elements you ought to take a gander at to know "how to pick the best outdoor
basketball shoe."
UPPER
Presumably the most impactful element of all is the shoe's upper material. You can essentially part them into three sorts: delicate, in the middle of and
hard.
Cushion
Another imperative component is the shoe's padding setup within the shoe. I could part them into two primary sorts: delicate and bouncy and firm and
responsive.
The most prominent bouncy pads are adidas' ... Show more content on Helpwriting.net ...
The principle segment to take a gander at to choose is the shoe's outsole, where the footing example is. All basketball shoes are made in light of indoor
play, so don't squander your time on searching for an indoor shoe, when they all are quite recently that.
Shoes that perform well outside are the ones with a forceful looking footing design made of solid elastic. You can't generally look at that on the web,
however there are some prevalent shoes that I will list underneath right at this point.
Other factors
Whatever is left of the elements don't affect the shoe's execution that much, however regardless I think you ought to know them and consider before
purchasing. These are: weight, ankle and aesthetics.There are three sorts of shoes: low tops, mid tops and high tops. Height of the ankle is something
loads of individuals think about excessively. Believe it or not, bolster doesn't originate from the lower leg neckline, it originates from the shoe itself.
There are many best basketball shoes outdoor available in the market which satisfies all the above essential elements in it and it will help one to have
the utmost comfort for their legs while playing. Take a look at some of the best outdoor basketball shoes 2017 in google and it might helo in giving a
lot better

Athletic Shoe and Nike
NIKE 1 Nike has always remained on the preference list of athletes and athletic footwear was indeed the first category of products launched by the
company more than 30 years ago. Today, you can see the craze for its products, not only among athletes, but also among golfers and other sportspeople.
Apart from that, Nike shoes and other accessories have also become the favorite fashion products for teenagers. Thus, fashion, elegance and
achievements are some of the associated attributes of Nike products.
Early Days of Nike
Phil Knight, the starter of Nike revolution, began merchandising his athletic shoes designs, stores in a trunk inside a car. It is difficult to digest the fact
that what is considered as an iconic brand today, ... Show more content on Helpwriting.net ...
Key factors that influence success of NIKE
If a company is able to establish brand awareness, they will have a significant advantage in grabbing consumer's attention and, therefore, market share.
In today's society where consumers have significantly less time to shop and compare, brand awareness is critical. If an established brand name
effectively conveys the messages of quality and dependability, consumers will automatically go to that brand relying on the image that has been created
when they don't have time to shop around. Manufacturing efficiency is something that companies are constantly striving for as well. Athletic shoe
manufacturers must balance the costs of labor, raw materials, shipping, import tariffs, and technological advancements. In an effort to keeps costs
down, the industry has been looking to overseas sourcing. This reduces the risk of losing revenue if one region which a manufacturer incurs problems.
Favorable legislation regarding foreign manufacturing has led to a huge increase in foreign sourcing. Overseas production and sourcing can lower
material, and labor costs. The footwear companies must choose their distribution channels carefully because they want to make the product available,
yet remain true to their image and goals. Retailers account for the largest percentage of sales, so manufacturers must be especially careful with their
relationships with them. Technological

Liberty Shoe Manufacturer From India
Introduction
Liberty shoe manufacturer from India has an opportunity to import its new water & salt resistant dress shoes in Canadian market. This entrepreneurial
venture will gain a good market share in Canada because of the uniqueness and quality of the product. Moreover, sales partnership with The Shoe
Company gives an edge to this venture.
Concept Statement
Liberty shoe manufacturer came up with an idea to create dress shoes for harsh weathers. Our research team identified a chemical compound that
makes leather resistant to salt and water. The dress shoes manufactured from this new chemical compound makes the shoe more durable in any
weather without applying any additional chemicals. People in countries like Canada and America spend their time and money on repairing shoes
caused by harsh weather. With Liberty shoes, people can wear them in any weather conditions, be it a cold/wet or hot/dry, they don't have to worry
about cracked dress shoe repair and wax polishing. Liberty dress shoe is patent protected and no one in the market other than us can guarantee the
salt and water resistant leather shoes. Easy maintenance and durability are the driving factors of our new product. In addition, it's a light weight and
leather foot bends gives enhanced comfort. Our new dress shoe is available for students and business people and price range is 250 to 350 Canadian
dollars. Instead of buying cheap shoes twice a year, it is clever to buy liberty shoes that endure more than two

Case Study : Charleston Shoe Company Essay
CSC, or better known as Charleston Shoe Company to the general public, is a local comfort brand that sells stylish shoes to women. CSC is a specific
lexis that only members of Charleston Shoe Company would understand. This feature is defined by John Swales, who defines a discourse community
in his book Genre Analysis. CSC recognizes that many women have problems with their feet, which can include bunions, high insteps, and plantars
fasciitis. The Charleston shoes have elastic uppers so that the shoe can form to the foot, which makes them extremely comfortable while they remain in
style. While the members of Charleston Shoe Company may seem like a regular group of people, in reality, it is a tight knit discourse community.
According to John Swales, a discourse community has six identifying characteristics, all in which need to be present to decide if a community is a
discourse community. The six characteristics include: Common goals, a system of intercommunication between members, participation that leads to
information and feedback, one or more genres of communication, a specific lexis and a balance between levels of expertise (471–3). It was important
that Swales created a definition of discourse community because all previous definitions were either too vague or were not clear in how to identify a
discourse community (469). Now that it has been properly defined, one can see that discourse communities and rhetoric have a direct correlation.
It is also beneficial to look at

Statistics: Shoe Size and Foot Essay
FINAL PROJECT STATISTICS
DENISE CAPALBO
Gender statistics is an area that cuts across traditional fields of statistics to identify, produce and disseminate statistics that reflect the realities of the
lives of women and men, and policy issues relating to gender.
Women can still wear men's shoes, but the size they are accustomed to will be labeled differently in the men's sizes. Although theshoe size is related to
the length of your foot, the sizes do not follow a direct formula. Subtract 1 1/2 from your size, if you are a size 6. Therefore, your equivalent men's size
would be a 4 1/2.
Above is a dot graph showing the female comparison if she was to convert to a male shoe by length. It is a difference in length by a size and a ... Show
more content on Helpwriting.net ...
Compared with males, the female's foot is generally shorter, narrower, and the length of instep is not as long. The average woman wears a size 8.5
(her foot is approximately twenty–four centimeters or 9.5 inches in length, about an inch shorter than the foot of the average male).
Further, the woman's heel is narrower when compared to the ball of foot, which is wider and has a larger girth relative to the rest of the foot.
Evidence supporting that the woman's unique foot is the result of genetics, comes from a study of toddlers. Even at this young age, the study found
boys and girls walked differently, and their feet differed in size and shape. Girls have a narrower foot than boys and when walking, put more weight
on the ball of their foot and their toes.
Clearly, the woman's foot is

The Athletic Shoe Industry: Rivalry In The Athletic Shoe...
The Athletic Shoe Industry
Who would have of thought something you put on your feet to work out in would have such an impact on today's fashion and provide such a
positive impact to the economy. To understand the athletic shoe industry one first needs to know a little of its history. The first running shoe was
created in 1852; it was a leather slip with hard rubber soles and built in spikes. The first lightweight, flexible, flat bottom shoe was designed in 1892
by Goodyear, parent of the shoe company Converse All Stars, it was called The Ked. This began the evolution of the modern dayathletic shoe.
In 1908 a new shoe company offering a solution to aching feet enters the athletic shoe industry, the New Balance Arch Company. Also, in... Show more
content on Helpwriting.net ...
Rivalry is another mitigating factor in the shoe industry. Ensure that name recognition is first when you think of buying shoes. Companies like Nike,
Adidas and Under Armor have many tools that help keep them the top three athletic shoe brands. All three companies use celebrity endorsements. Nike
has endorsement with Michael Jordan and Lebron James, Adidas with James Harden and Damian Lillard and Under Armour with Cam Newton and
Steph Curry. Another tool is licensing deals with the NFL, NBA, MLB and NHL. These licensing deals to get their logos in magazines, TV, movies and

Asics Shoe Ads
The World on your Feet In our modern age, most of the information we receive is through social media. So much so that companies have used social
media to post advertisements for their products or even debut their new ideas. For example, in the shoe market, we see a mountain of ads from shoe
giants such as Nike, Adidas, Asics and Timberland just to name a few. These companies usually promote fitness, and foot stability and make sure to
encapsulate this idea in their advertisements. Looking particularity at a shoe ad campaign from Asics for their Limited Edition "LAM 33–DFA" running
shoe along side with its sponsorship of the Los Angeles marathon, we see a clever theme of distance combined with a display of the shoe. At first
glance the advertisement depicts the most recent Asics shoe flipped upside and a city being displayed on its sole. The shoe is a mixture of blue and
orange with the standard Asics ... Show more content on Helpwriting.net ...
The advertisement is saying, the next time you want to stroll around in L.A. you should do it in the LAM 33–DFA and it will last you the entire way.
Asics underlying theme also shows the comfort their shoes provide. This clever theme also ties into their sponsorship of the Los Angeles marathon
which would encourage runners to buy their running based sneakers for the event. Dodger's Stadium and Santa Monica Pier are approximately 19.1
miles away from each other, only 7.1 miles shy of the distance of an actual marathon! An entire city was placed on one sole, you can cover that
distance in one step. In actuality to cover the distance of 19.1 miles would take thousands of steps. Asics underlying theme shows the comfort their
shoes provide, and that even though it may take you thousands of steps to cover the distance of Dodger's stadium to the Santa Monica Pier, their
shoes are so comfortable that it will feel like you only took one

Shoe Dog Chapter Summary
The book I read was Shoe Dog by Phil Knight, and it goes through the story on some of his life focusing mostly on the founding of one of the most
famous shoe companies in the world, Nike. Phil Knight was a
24–year–old man who had just returned home to Oregon after graduating with a master's from Stanford and serving in the US Army for a year. He
was a very good runner growing up and even ran at a high level at the University of Oregon in his undergrad days, but was never good enough to be
elite. One day during a run he formulated an idea in his mind about running shoes and it never left him. During an entrepreneurial class he was taking
at Stanford he came up with a complete business model and presented it to the class as a school
project. ... Show more content on Helpwriting.net ...
The shoes never came, and after waiting around long enough
Knight returned to work, taking a job at an accounting firm. Then finally, after a year since he was in Japan, the shoes arrived.
This was one of the first times I felt that Knight was going on the right path because the first thing he did when he got his shoes was send a couple
pairs of them to his legendary track coach from the
University of Oregon, Bill Bowerman. Impressed with the shoes,
Bowerman wanted in on the deal and they became partners in a 51–49 split, giving Knight control of his company. The first order of 300 shoes was
paid for thanks to a loan from Knight's father and it was confirmed that Knight would be the distributor for the Japanese shoes in the West.
He immediately quit his accounting job and began selling the shoes from his car. This was bad communication on Knights part in regard to being now
"known" as the distributor in the west because he never got a full contract in writing.
The way he marketed and tried to get the people on board was amazing; with himself being in the running game he could go to all the track and field
meets to talk to all the people there. His belief in

Women's Shoe Carousel With Shaft Closet Analysis
Meta
The Women's Shoe Carousel with Shaft Closet is a great way to organize shoes, so they don't end up in a pile on the floor.
What is the Shoe Carousel with Shaft Closet?
The Shoe Carousel with Shaft Closet is a metal shaft with 5 adjustable shelves. On each shelf there are 5 shoe horns to hold and display your shoes.
Each shelf has an acrylic insert, and each pair of shoe horns will pivot 360 degrees, which makes it easy to display and remove shoes from the carousel.
What Does the Shoe Carousel Do for You?
The shoe carousel is a storage and display solution for all your many shoes. It keeps them off the ground in a way that makes it easy to see all your
options with a quick spin of the carousel. The shoe carousel fits into any corner

Nyke Shoe Company Essay
Question:
Due to financial hardship, the Nyke shoe company feels they only need to make one size of shoes, regardless of gender or height. They have
collected data on gender, shoe size, and height and have asked you to tell them if they can change their business model to include only one size of
shoes – regardless of height or gender of the wearer. In no more 5–10 pages (including figures), explain your recommendations, using statistical
evidence to support your findings. The data found are below:
Shoe Size| Height| Gender|
5.00| 63.00| Female|
7.50| 70.00| Female|
9.00| 70.00| Female|
7.00| 64.00| Male|
11.00| 72.00| Male|
12.00| 72.00| Male|
14.00| 76.00| Male|
7.00| 66.00| Female|
7.50| 71.00| Female|
8.00| 68.00| ... Show more content on Helpwriting.net ...
It seems that there is a significant difference between the average shoe sizes for females and for males.
To find out a more correct answer, let's conduct an independent sample t–test in the following.
Denote by the average shoe sizes for males and females, respectively.
Here are the two hypotheses:
Null hypothesis H0:
Alternative hypothesis Ha:

We conduct an independent sample t–test using Excel, and obtain the following output (see sheet T–TEST)
t–Test: Two–Sample Assuming Unequal Variances|
| | | | shoe size(female)| shoe size (male)|
Mean| 7.111111111| 11.29411765|
Variance| 1.281045752| 3.251838235|
Observations| 18| 17|
Hypothesized Mean Difference| 0| | df| 27| | t Stat| –8.165111165| |

A Correlation Between Height And Shoe Size
Introduction I love buying shoes and I have always wondered if shoes and height is correlational. I believe it is, based on my personal experiences.
Shoe size generally is proportional to height. It's common sense that shorter people have shorter feet than taller people. However, there is probably a
clearer relationship between shoe size and height when girls and boys are measured separately. The shoe size is measured from the tip of the toe to the
heel. The height of a person is measured from the top of the head to the bottom of the feet.
Statement of Task The main purpose of this investigation is to see if there is a correlation between height and shoe size.
Plan of Investigation The data is collected from 36 students from Garland High School. They were from ages 16–18 years old. These students were
picked based on convenience. This survey might be somewhat biased because some students did not want to take it because they did not know their
information. The survey was anonymous, except for the gender. With the data I collected, I did thestandard deviation, scatter plot graphs, and
correlation coefficient. Standard deviation is the diffusion of data. I used it because it tells you how widely spread your data is. It's used when
assessing data. To find the standard deviation, it's necessary to first find the mean. Now we find how far each value is from the mean (the deviation).
Then, square the deviations and find the mean of those values. I used a scatter plot graph

Under Armour: Shoe Marketing Analysis
1
Under Armour
"Name"
"Course"
"Assignment"
"College"
"Instructor"
2
Abstract
In this paper, I will be explaining the marketing approaches that Under Armour shoe division is taking in competing against rivals competitors in the
shoe division, its approach and initial take on expanding into the field, also some key factors in different marketing approaches and direction it's
heading in. I will be discussing concepts used regarding corporate image and brand management and integrated marketing communications, finally,
researched articles and data in reference towards the marketing approach Under Armour has taken in the questions provided by the professor.
4A. The market share of each running shoe manufacturer on the bottom of page 15 ... Show more content on Helpwriting.net ...
4C. In 2009 what were Under Armour's key strengths and weaknesses in the running shoe market? Strengths: Corporate Image, Consumer Brand
Loyalty, Investing more into breaking into new markets and dealing with distributors. One key thing that is supporting the running shoe market of
Under Armour is their established brand in the Athletic gear department. It was also seen that Under Armour is investing more into breaking into new
markets and distributors for their product lines, which will be seen by reported 2011 date. The VP of Under Armour's marketing stated that he believes
their brand apparel will speak for itself, and loyal customers will try out their new running product line because of their deliverance in performance in
everything they do. Weaknesses: Limited Amount of Distributors, International Expansion, Brand Equity. Ultimately, the running shoe market isn't

doing great overall as sales are lagging in fourth quarter in 2009 going from 9.2m to 8.2m. Almost all of their sales were in the US provenience, as most
of their sales have been, although, Under Armour is attempting to push more into an international brand especially in China. Another key problem
Under Armour's running shoe department is having is establishing brand equity for their product line, especially doing this effectively against
powerhouses that

The Real Strategies in Shoe Manufacturing
ABSTRACT
In this paper "The real strategies in shoe manufacturing" we take a look at the reality of a Mexican industry dedicated to shoe manufacturing, with the
intention of showing the lack of professional techniques that take place not only in the company studied, which affect the efficiency of the business.
THE REAL STRATEGIES INSHOE MANUFACTURING
Nowadays there are many different approaches and methodologies that can be used for industrial systems' optimization and analysis. Among these
techniques are the ones for production and inventory management and industrial plant distribution, which are mainly used for reducing the company's
cost. According to APICS Dictionary, production management consists of "planning, scheduling,... Show more content on Helpwriting.net ...
Nowadays, the company has some difficulties in completing an order because sometimes they only use one injection machine and this affects its
relationship with clients. Therefore the importance of having a production policy, during this analysis the authors have considered a production rate of
only one machine and a EPQ model is going to be used. This model fits with the behavior of the company because the demand remains constant, but in
this case we are considering a production rate (units produced per year).
Optimal quantities of shoes to produce
Considering a constant and uniform demand, an EPQ (1) analysis was made to determine the optimal quantities of shoes that Zebra Shoes must
produce and the maximum level of inventory that the company must have in order to satisfy the demand.
Unitary cost = C =50 $
Annual cost for maintaining inventory = i = 15% per year
Annual cost for maintaining inventory per unit = h = ic = 7.5 $/pair–year
Preparing production cost = A = 55$/order
Demand = D = 300 000 pairs/year
Production rate = P = 312000 pairs/year
Zebra Shoes must produce 10695 pairs in 13 days approximately, if not they must react in order to avoid any delays in their deliveries.
Optimal quantities of raw materials to order
Considering a constant and uniform demand, an EOQ (1) analysis was made to determine the optimal

Nike-High End Shoe Market Survey in Bangladesh.Doc
This report was collected from : bijoynsu@gmail.com
01. INTRODUCTION
1.1 Consumer Behavior
The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating & disposing of products &
services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources
(time, money, effort) on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they
buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases & disposal.
Nike shoes are sold worldwide at high price. People ... Show more content on Helpwriting.net ...
Positioning is more important to the ultimate success of a product than are its actual characteristics. The core of effective positioning is a unique
position that the product occupies in the minds of the consumer.
(a). Positioning of Nike itself
(1 = Very High, 2 = High, 3 = Average, 4 = Low, 5 = Poor)
| |1 |2 |3 |4 |5 |
|Price |46% |42% |4% |2% |6% |
|Brand Image |54% |42% |4% |0% |0% |
|Quality |36% |42% |22% |0% |0% |
|Satisfaction |26% |40% |30% |4% |0% |
|Smartness |30% |42% |18% |2% |8% |
(b). Positioning of Nike in terms of users

(1 = Strongly Agree, 2 = Agree, 3 = Neutral, 4 = Disagree, 5 = Strongly Disagree)
| |1

A Brief Note On The Best Sporting Memorabilia And Shoe Brand
Dylan Fink
Mr. Robinson
Adv. English 10
10 February 2016
The Best There are many disagreements on what is the best sporting memorabilia and shoe brand. However, there is a vast amount of information
showing that Nike is the best sports related brand in the world. Nike is the most successful sporting brand to date. Nike also controls a majority of the
sports market around the world. Finally, Nike has some of the most profitable products and partnerships in the sports. Nike is the best sporting
memorabilia and shoe brand in the world, as Nike is the most successful of all of its competition, controls most of the market, and has some of the
most profitable partnerships in sports. The footwear industry annually generates around $48 Billion dollars, with $20 Billion of the industry in
consumed in the United States of America. There is approximately 29,360 shoes stores in the world, and the Shoe industry employs around 188,866
people. The total shoe store payroll for one year is $3 Billion dollars
Nike is the most successful sporting brand to date. Nike currently has a net worth of 28.1 billion dollars, while their main competitor Adidas only
has a net worth of 6.8 billion dollars. Nike currently has an estimated of 44,000 employees working for them around the world while Adidas only
has 40,000 employees working for the company. Nike also owns 38% of the global footwear market compared to Adidas who only owns 8.6%. In just
footwear Nike is expected to get $90 million in sales in

Case Study : Western Canadian Shoe Association
Introduction
Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason,
companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the
market's needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this
paper is Western Canadian Shoe Association. The three brands under study areReebok, Adidas, and Nike.
Objectives
The purpose of this study is to explore three companies by focusing on how the brands have been performing as well as what the customers and other
stakeholders are saying about the different brands. This study will also summarize the strategic issues that the companies and those they are likely to
experience in future.
Research method
The study will take the form of a cross–sectional design in which the target population will be people selected via convenience sampling. It aims to
assess the view of the customers at a specific point in time. The tools of study to be used will include a random selection of feedbacks from social
media. Also, an online search on databases will be conducted to provide relevant journal articles on the companies. Online sources will also be useful
in finding out relevant information about the Company websites, and their online platforms in social media will also be examined for relevant

Footlocker: A Company Overview Of The Global Shoe Industry
The shoe industry consists of companies engaged in the manufacturing of shoes such as dress shoes, sneakers, slippers, boots, galoshes, sandals and
athletic and trade related shoes. The industry also includes shoe parts such as shoe laces, buckles, clasps, inner soles, heels and padding. The shoe
industry excludes leather stock for shoes, classified in Textiles & Leather Goods. For this paper, I will be explaining theshoe industry statistics, the
demographics of who spends the most on shoes, the most popular shoe stores, the most popular shoe brands, facts and more! As listed in my outline,
the Global Footwear Industry annual revenue is $52,175,000,000. The annual United States consumer shoe spending is $29,750,000,000. The total
number of ... Show more content on Helpwriting.net ...
Footlocker was founded on September 12, 1974 in the City of Industry located in the State of California by Frank Winfield Woolworth. The City
of Industry is an industrial suburb of Los Angeles in the San Gabriel Valley region of Los Angeles County, California. This city is the home to
over 2,500 businesses and 80,000 jobs, but only 219 residents according to the 2010 census (down from 777 residents in 2000), the city is almost
entirely industrial. It was incorporated on June 18, 1957 to prevent surrounding cities from annexing industrial land for tax revenue. There is a
total 3,363 stores worldwide. Footlocker has a total of 44,113 employees working at their stores. Footlockers revenue recorded in 2014 is $7.151
billion. In 2014, the operating income of footlocker was $809 million. The total net income of Footlocker in 2014 was $520 million. Footlocker's
total assets was $3.577 billion in 2014. Finally, Footlocker's total equity in 2014 was $2.496 billion. These statistics were from 3 years ago and I
couldn't even imagine what they are now. In my opinion, Footlocker is the best shoe store to get shoes because of the wide selection of shoes to
choose from. Footlocker is my favorite store because they are more focused on fashion, rather than most shoe retailers. Footlocker's stock price is also
high when stacked up against the competitors. With all of that being said, Footlocker is most definitely in the lead of other known store

Case Analysis : Shoe Marks And The Simpson 's House After...
5.1 R v T (2010) 5.1. a. Case details In this case, T was tried for the murder. Footwear marks were found at the scene of murder and were recovered
by Mr Ryder (expert witness). He compared these footwear marks with the trainers found in the appellant's house after his arrest. Below shown are the
results of the comparison made and the explanation given for each result– 1.The type of sole pattern and configuration (size) of the recovered trainers
were same as the marks made at the crime scene. It was revealed that the pattern was one of the most frequently encountered patterns. 2.Wear marks on
the trainers recovered was greater than that found from the marks. Explanation for this was given that they can be from additional wear of the trainers
in the intervening period and it wasn't known how often trainers were worn. 3.Marks found on the floor of the crime scene showed particular features
which might have resulted from damage to the trainers. As the trainers recovered from the appellant didn't show any of the above features, following
explanations were provided which would not exclude the possibility that the marks had been made by the trainers:– a.The marks resulted from an
artefact on the surface of the floor. b.The features could have worn away as the trainers were worn for a certain period of time. c.The marks might
have been result of a small stone stuck in the trainers, which have dislodged afterwards. (CCRC, 2010) 5.1. b. Result of evidence comparison

The Knight Of Footwear: Summary Of Shoe Dog
The Knight of Footwear: Summary of Shoe Dog
Shoe Dog is an autobiography by the creator of Nike Phil Knight. The books follow this college track athlete, who travels the world and is on a
mission to revolutionize the track shoe industry, to a kid trying to run a business with no experience or real guidance to one of the most successful
entrepreneurs in the world. Ultimately the book culminates with an inside look at one of the largest brands on the planet. One of the last college
classes that Knight takes at Stanford is a seminar to entrepreneurship. In this class be gave a presentation on how the running shoes form Japan could
undercut brands like Adidas, which manufacture in European factories. The Japanese factories could produces shoes at a fraction of the cost of the
European countries. So as soon as Knight graduated he informed his parents that he wanted to send the summer abroad experiencing life. What he
forget to mention was the purpose of the trip which was to meet with a company that created Tiger shoes. Tiger shoes were one of the many explains
that Knight had explained in his presentation in college. Knight visited and learned the subtle business etiquette of Japan. He meet ... Show more
Thus the company would began to bounce around with different manufacturers some from Japan and others from North and South America. During
this time the company was growing exponentially, the company would make its first million. It would reach its mile stone of hiring more than six
employees. But all of the luck and skill came crashing down when they out grew their bank. The company could no longer get loans to import its
shoes. This was due to the nature of a fast growing start–up. All of the money that is being made is being pumped back into the business to keep up
with demands. Therefore the business lacked equity that banks would use as collateral if Nike failed to pay back one of its million dollar

Foot Locker At The Athletic Shoe Industry
Foot Locker is one of the top competitors in the athletic shoe industry. Foot Locker Inc. accounts for a market leading 40% of industry revenue
(IBISWorld, 2014). Foot Locker's first retail location was opened on September 12, 1974 in City of Industry, California. Initially a subsidiary of the
F.W Woolworth Company,Foot Locker Inc. has since becoming the successor corporation to its former parent company, and now operates
approximately 3,450 retail locations under its different brands (Footlocker Inc., July, 2013). They compete with otherathletic shoe stores like Adidas and
Nike, as well department stores like Target and Wal–Mart. Since 1974, Foot Locker Inc. has launched different brands, namely, Foot Locker, Lady Foot
Locker, Kids Foot Locker, Champs, and Eastbay, to cater to consumer demographics, and adapt to changing consumer preferences.
Product
Foot Locker Inc. is purely a retailer, as it does not manufacture its own shoes. The company offers athletic shoes and apparel manufactured by
well–known companies like Nike, Adidas, Puma, Reebok, and Asics. While both its apparel and accessory sales have increased as a share of company
revenue, athletic shoes continue to dominate the company 's sales at about 77.0% of company sales, (Hoovers,, 2014). Lady Foot Locker offers
athletic footwear, apparel and accessories for women between the ages of 14 and 35 in the US. In addition to basic the sportswear all brands carry,
Lady Foot Locker offers and wire array of yoga and

My Shoe Company For This Simulation Project Is Bauer, Inc.
My shoe company for this simulation project is Bauer, Inc. In this paper we will go over multiple aspects of my company. We will go over a situational
analysis (SWOT analysis) of Bauer, Inc., strategic marketing mix (product, place, price and promotion strategies), mission statement, target market, and
marketing objectives. First, let us look at my situational analysis of Bauer, Inc. A strength of Bauer, Inc. is that we've been growing. From period's–1
to 0, we were able to increase our net profit by 50%. Another strength is in period 0 we were able to enter into the domestic market. This step helped
our company sales from periods –1 to 0. One weakness of Bauer, Inc. is that we have been showing loss the last two periods. In period –1 our net profit
was –2.4 million dollars and in period 0 it was –1.2 million dollars. A second weakness is Bauer, Inc.'s product is currently a base version model.
Consumers will not want to buy a low quality shoe. An opportunity for Bauer, Inc. is that the athletic shoe industry is a huge industry. The industry is
made up of over $70 billion dollars worldwide and Bauer, Inc. can tap into that. An additional opportunity is that there are multiple markets to enter into
(domestic and foreign). This will allow Bauer, Inc. to sell our shoes to multiple and larger markets and increase our sales. A threat of Bauer, Inc. is that
there are 10 other competitors in the athletic shoe industry that can potentially take market share from us. Another threat

Finding Inner Happiness In Phil Knight's Shoe Dog
Phil Knight's journey to build the most recognized company, logo, and shoe, was not an easy or short one. Spending nearly two decades with next to
zero equity, on the brink of down fall with one wrong misstep or investment, Knight leads his team, from being a bunch of nobodies, to the top dog on
the world market. In the memoir Shoe Dog, Knight suggest that, finding inner happiness is one of the greatest accomplishments in life. Knight, as a
24 year old, fresh out of business school, decides to travel the world, seeking meaning. His crazy idea back in Stanford comes to mind planning his trip
around the world, how the Japanese shoe market could penetrate the German market, just as how it did with Cameras. Knight expresses this feeling over

Shoe Horn Research Paper
Product Bullet Points:
Put on any shoe while standing
Great for those with hip, knee or back pain
Extra–long 24" shoehorn
Durable composite material
Curved to reduce wear and tear
60 day guarantee
Product Features:
ELIMINATES BENDING
Great for those with with hip, knee or back pain, the long–handled shoe horn allows any shoe to be put on while standing
EXTENDED REACH
Measuring 24" in length, the shoe horn works well for both men and women
FITS ANY SHOE
Gently curved to easily slide in any shoe size or style
EASY GRIP
Large oval handle provides an easy and secure grip for those with dexterity issues and allows it to be stored on a coat rack or storage hook
SMOOTH ROUNDED FINISH
Each edge is gently rounded to prevent snags in sock and

Personal Narrative-My Life As A Nike Women Shoe
"My Life as a Shoe" Being a Nike Women Shoe is difficult. My owner usually starts her day around five in the morning. She takes a shower, makes
breakfast, turns on the news channel ,and gets her children ready for school and goes for a run. She has been practicing for a marathon over a month
now.
My owner usually treats me fair. She can be a little rough because the marathon is very important to her and the gym. She has three nice children but,
sometimes they can be rough with me. They either kick me around or throw me around like a football. The oldest one ,who is thirteen years old, treats
me the best. She washes, cleans me ,and puts me on top of the rest of the shoes. Everyone in the family makes sure the Pug ,Lucy, does not try to hurt
me. ... Show more content on Helpwriting.net ...
She did her morning routine, take a shower, make breakfast, and turn on the news channel. She drove the kids to school and after that we went
straight to the park to run. We spent all day running and running. I eventually got tired and hot. It was almost time to go pick the children from
school when Lizzy accidently step on gum. It was so disgusting. Lizzy was so sad that she took me to the car and put on different shoes. I was
really sad because of what had happen. We waited for the children to get in the car and go home. On the way home all I could think about who will
replace me or if she even will. Lizzy got me out carefully and took me to the bathroom where she cleaned me up. I was so glad that she told me she
was not going to replace me for her big

Informative Speech On Jordan Shoe
Did you know jordan once said the ceiling is the roof. I'm going to be telling you why i think jordans shoe is the shoe for you. I will be talking about
what the normal price of jordans are, what kinds of jordans shoes there are, and last but not least the overall history of the jordan shoe. Did you know
jordan was fined 5,000 dollars a game when he wore his notorious shoes 'the first shoe he ever made" but he was fined because the refs and the people
of the nba didn't think they where basketball shoes. When i first was searching on google for jordan's i came acrossed the price so i thought it would
be interesting to do the price of a everyday jordan shoe. After i was looking for a while i found the most expensive pair of jordans out ... Show more
In my paper i went over three things one the price of jordan's, two what is inside a jordan shoe and three how much they cost and how much the most
expensive pair is. And the reason why i think jordan shoe is the shoe for you, so the next time you go out and buy shoes check out your local foot
locker or finish line because that is where jordan's most likely

PEST Analysis Of Servis Shoe Company
Arid Agriculture University
Assignment of Strategic Management
Submitted By,
Faiza Afzal 12–arid–1415
Wajiha Fatima 12–arid–1476
Asad Qureshi 12–arid–1443
Submitted To, Sir Shuja Ilyas
Department of Management Sciences
PEST analysis of Shoe industry
Political Environment
Economical Environment
Economical Environment
Social Environment
English shoe company
English Boot House
PEST Analysis of English shoe company
Servis Shoe Company
History
Brand
Brand Partnership
PEST Analysis of Servis shoe company
Comparison

PEST analysis of Shoe industry
A strategic planning tool used to evaluate the impact Political, Economic, Social, and Technological factors might have on a project. It involves an
organization ... Show more content on Helpwriting.net ...
Servis also provide training sessions on employment standards and HR systems, health and safety is important for the company. Changes in the law by
government allow the company to compete and extend their brand partnership. Servis protects and supports the rights of its employees by following all
the current employment laws. When Government of Pakistan exempted special taxes then Servis promote their action.
Economic:
Servis decrease unemployment by increasing every year the number of employees. Political instability duties on export and import high electricity cost
law and order issues Economic crisis higher energy prices inflation interest rate and other monetary policies low purchasing power but servis maintain
their position by adjusting their prices. Economic crisis hit badly on footwear industry especially raw material to manufacture footwear but they upgrade
their position and formed a great relationship with adidas, hush puppies and urban sole, both at Servis and Shoe Planet networks.
Social:
Servis products declare in any raise, age, and lifestyle always in fashion with special design in any of product. Price of Servis is not too much high,
as they are targeting middle and upper class people, the valued they are providing is compatible with price, Servis shoes are so attractive and

The Athletic Shoe Industry Is Made Up Of Companies That...
Executive Summary
Introduction
The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100
years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries
(NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates & Bolduc, 2013). This paper will use the
porter five forces, industry life cycle, and the key players to understand the industry. Over these years the athletic shoe industry has grown into a
competitive market.
Porter's Five Forces
The athletic shoe industry will be first analyzed by the Porter's Five Forces framework. The well–known Porter's Five Forces is a model that analyzes
an industry and helps firms develop a business strategy. The five forces model focuses on six forces that will determine the attractiveness of this
industry: (1) the risk of entry by potential competitors, (2) the intensity of rivalry among established companies within an industry, (3) the bargaining
power of buyers, (4) the bargaining power of suppliers, (5) the closeness of substitutes to an industry 's products, and (6) the power of complement
providers (Hill, Jones, & Schilling, 2015).
The Risk of Entry by Potential Competitors
The threat of new entrants in the athletic shoe industry is very weak. Currently the market is dominated by three major competitors, and

Running Shoe Research Paper
My research has answered how each layer of a running shoe is designed in order to absorb ground reaction force and prevent injury. The design of
running shoes requires a great deal of knowledge about the forces involved in the sport. The major force that needs to be taken into consideration when
creating a new shoe is ground reaction force. This is a force that will always be present in running due to Newton's second law of motion that states
that for every action there is an equal and opposite reaction. Every time a runner's foot hits the ground, the force is two to three times the person's body
weight. The shoe must be able to absorb that impact and even redirect its force and help the runner in addition to protecting.
Each layer of the

Women's Boutique Shoe Store Business Plan
Women 's Boutique Shoe Store Business Plan
Executive Summary
One, Two, Step! will carry only top of the line quality in women 's shoes and accessories. Our selection will range from the basics of comfortable flats
and sandals to the trendy style of stiletto shoes and boots. We will be purchasing through sales representatives and manufacturers in a variety of sizes,
colors and style to fit our customer base. The greatest percentage of merchandise will be in shoes, followed by accessories.
One, Two, Step! is organized as a sole proprietorship in the name of Chloe Goodlowe. One, Two, Step! will be located at 123 Shoe Lane in Houston,
TX, temporarily, until it is vast enough to expand into a store of its own, located in West Houston.... Show more content on Helpwriting.net ...
Keys to Success
In order to succeed in the women 's shoe industry One, Two, Step! must: * Carry an assortment of shoes sizes and style to fit the personalities of any
woman. * Provide customers with top–notch personalized customer service in an atmosphere of southern hospitality. * Advertise and promote in all
areas so that our customer base will learn more about One, Two, Step! * Continuously review our inventory and sales and adjust our inventory levels
accordingly. * Most importantly, always stay on top of the latest trends in the style of women 's shoes.
Company Summary
One, Two, Step! is organized as a sole proprietorship in the name of Chloe Goodlowe.
One, Two, Step! will be located at 123 Shoe Lane in Houston, TX temporarily, until we have the volume to expand into a separate store, to be located
in West Houston. The site is the owner 's house, along a busy pedestrian area in the trendy shopping section of downtown, and is zoned for commercial
/residential use. A prominent street–level entrance leads into a foyer and 2 parlors which are already renovated to accommodate the business. Built–in
shelving with under–shelf lighting will highlight the shoes, while antique display tables will hold special and sale items, and accessories. The house is
equipped with security monitors, and the second parlor is fully wired for phone and internet access. We will use a point–of–sale system to handle

Case Study On Human Resource Department At Murphy Shoe...
AMITY COLLEGE OF COMMERCE AND FINANCE
AMITY UNIVERSITY
NOIDA, SECTOR 125
SUMMER INTERNSHIP
An Organizational Study with specific reference to Human Resource Department at Murphy Shoe Company
Submitted to:Submitted by:
Mr. K.S. Mohan Simran GulatiA3104613012 B.Com(Hons) V–A
TABLE OF CONTENTS
S.No.ParticularsPage No.
1.Executive Summary3
2.Acknowledgement4
3.Chapter 1– Introduction5
4.Chapter 2– Organization ... Show more content on Helpwriting.net ...
The existing staff would not attend any questions due to time constraint and workload.
4.There was no stipend offered so I had to manage my own resources.
CHAPTER 2
ORGANIZATION STRUCTURE
Murphy Shoe Company is a leading exporter and supplier of leather shoes with a small office and a manufacturing factory. Mr. Manoj Kundra is the
owner of the firm and three brothers namely, Mr. Manoj Kundra, Mr. Harish Kundra and Mr. Mahidra Kundra run the firm.
The company has separate Sales, Marketing, Accounts, HR and Production departments with limited number of people in them. The workforce at the
factory level in of about 150 workers. There is no set organization structure of the firm as it is managed by the brothers together and Mr. Mahindra
Kundra is the head of the Human Resource Department and was also my trainer.

Each department has a fixed number of people working in it who have one head manager who reports to the owners of the firm directly. The owners
finalize the decisions of the firm and the owners themselves make frequent visits to the factory to listen to workers' problems. Employee grievances
are also handled and it is the duty of the head manager to make the owners aware of problems faced by the employees in the

Shoe Horn Sonata
The Shoe Horn Sonata–
The Shoe Horn Sonata provides an insight into the lives of two women who were made prisoners of war by the Japanese and explores the little known
and horrific conditions and events the women endured. With the use of distinctively visual techniques, John Misto brings Bridie and Sheila's
experience vividly to life. Through the use of projected images, sound, music and symbolism; the horrors of war, survival and resilience are portrayed
throughout the drama.
Misto uses an array of projected images on stage to illustrate the horrors of war to the audience. The photographs projected behind the women, as they
retell their struggles, supports their stories by transporting them and the audience back into the past and ... Show more content on Helpwriting.net ...
Although a humorous part in the play, it displays their wants and needs for survival. As the women form a choir within the camp, theshoehorn takes on
an essential role in the women's existence. It is used as a metronome, driving the music, lifting the spirits of each woman and emotionally allowing them
to rise above the deprivation and horror around them. This notion is enhanced with the dialogue "together we made this glorious sound that rose above
the camp – above the jungle – above the war – rose and rose and took us with it. Fifty voices set us free". Most predominantly the shoe horn becomes a
symbol of the pain and shame Sheila held for 50 years and the sacrifice she was willing to make in order to save a friends life. Once the shoe horn is
returned to Bridie, it becomes a symbol of the women's redemption of friendship and whipes out the pain and suffering they both had felt since the
completion of the war. The symbolism throughout the drama portrays to the audience that in various situations the women used what they had in order
to survive and carry on with their lives.
Misto uses distinctively visual techniques through the drama to portray to the audience the experiences and feelings Bridie and Shelia felt throughout
their tribulation. With the use of projected images, sound effects, music and symbolism, Misto displays the horrors of war, resilience and survival
tactics of the women and aims at strengthening the knowledge and appreciation of the women who

Essay about Shoe Size
Does children's shoe sizes get bigger as they get older? Introduction: I will be doing an experiment to investigate whether it is true or not that
children's shoes sizes really increase as they get older. In order for me to prove this, I need to collect some data and to start with, I have to create a
simple and short questionnaire and I will ask some of my friends and family who has children and could help me with this experiment by completing
the questionnaire. My objective is to find out at the end of this investigation whether my experiment on children's shoe sizes is true or not true. Aim:
The aim of the experiment is to find out if the children's shoe sizes get bigger as they get older. I want to know the relationship... Show more content on
Helpwriting.net ...
Before I send the questionnaire, I explained to the people, what is this questionnaire is all about. Why do I need to do this? And also what is the
purpose of this research. All these questions also included in the questionnaire I created but just a brief explanation. (sample of questionnaire can
be found at the appendix section). When I chatted with the prospect participants I got the chance to explain thoroughly and they can asks
questions to me as well. I also asked their consent if it is okay to send a questionnaire for them to complete and to send it back to me. After I
successfully collected 60 participants, in which 6 participants in each age (3 boys and 3 girls). I thanked those who participated on my research.
Who find time to answer and sent back to me the questionnaire. This is exactly what I told them in my private message I sent to all my family and
friends who helped me. To all my ever dearest family and friends, I would like to thank you all for helping me in this research. Those informations
you supplied are a big help to me. Thank you for having the time to complete the questionnaire for me. With all your given informations, I can now
start with my experiment. Once again, a big thank you to all. Love lots, Agnes xx Results: After gathering all the informations I needed for my
experiment. I made a table because I thought in this way, by

Do Childs Shoe Size Increase with Age Essay
Do Children's shoe size increase in age?IntroductionI teased apart from my evidence relevant data collected three important bits of information being,
age, shoe size and gender I then gathered the data and evaluated the information after converting it into tables, graphs and charts. I gathered data from
various ages, with various shoe size. Using evidence to understand and conclude which hypothesis is the most accurate. I understood the frame work
of my report and from prior knowledge I already had a thesis of my own. Using mind mapping I created Ideas for obtaining relevant data.AimThe aim
of my investigation is to have obtained enough relevant data to confirm the most accurate hypothesis and reinforce my argument. The evidence ... Show
more content on Helpwriting.net ...
Younger participants guardians were also asked if they were happy for me to ask their childrens questions from my short questionnaire. All participants
I knew personally, they were either friends, relatives or work collegues. Each questionnaire displayed 'Thank you for completing this short
questionnaire'пїјDo children's shoe size increase with ag eI disected the data into sections to understand, firstly the average shoe size overall, having
relevant information allowed me to devise charts, graphs and tables to evaluate whether shoe size increase with age.DiscussionI feel the range of
age could be better as I had no knowledge of the children's age before the questionnaire was completed by them which altered my results. The
results clearly supported the Hypothesis. Some results I would not have predicted for instance a thirteen year old boy with size seven shoe. Certain
factors such as gender may have affected my results, some of the participants were teenagers and were probably experiencing growth spurts especially
male participants as some results were quite surprising as mentione previously. I asked thirty participants which I felt was enough children to have
enough date to devise a report maybe the range of the participants ages may have given me an interested twist to the Hypothesis.If I was to

Why Wear A Skate Shoe
Introduction –
Over the past two decades or so, skater fashion has nonchalantly strolled its way out of the skateparks and into the mainstream. Because we are so
used to seeing people wearing skate shoes in everyday life, it is easy to forget that they play a pretty important role in the development of a skater's
arsenal. Whether you're a veteran of the half–pipe or new to it all, read on to find the best skate shoe for you.
Why Wear A Skate Shoe?–
If you're just starting out in the world of skating, you may be a little skeptical about the difference a pair of shoes can make. After all, doesn't skating
encourage you to revolt against the status quo, embrace your weirdness, and wear what you want? Yes, of course it does, but all of that... Show more
Of course, owing to the high demands of skating, skaters tend to go through shoes at a rapid pace anyway, but the most hardcore of skaters would find
themselves replacing their skate shoes on an almost daily basis were it not for the triple stitch.
Cupsoles Or Vulcanized? –
Despite the fact millions of people believe they can determine one, there is no clear winner between cupsole or vulcanized skate shoes. In the end, it
comes down to which shoe is better for you, which is determined by the kind of skating you want to do.
Cupsoles are the heavier, padded shoe of the two and generally provide greater shock absorption and comfort. Owing to their ability to protect the foot
and ankle, cupsoles are generally recommended to skaters who plan to jump from high distances or perform a lot of aerials while on the board.
Cupsoles tend to last a little longer than their vulcanized counterparts.
While vulcanized skate shoes don't offer the padding of cupsoles, they do make it possible to achieve greater control of your board, meaning they are
perfect for tricks like grinds and slides. Thinner and more flexible, they are most suited to those who plan to wear their skate shoes both in and out of
the park.

For those who are interested, a video comparison of a cupsole skate shoe and its vulcanized alternative can be found below.
https://youtu.be/XUsMWLak2PE
Skate

Be The Shoe, By Kathy Kelda
According to column writer Aubrey Almanza of the Readers Digest, in her article of, "What Your Favorite Shoes Say About Your Personality" she
references the author/life coach Kathy Kelda who wrote a book titled, "Be the Shoe". According to the book, "If you are someone who enjoys fitness
challenges, takes your New Year's resolutions to heart, and has been known to go the extra mile with a label maker, we bet you prefer running shoes.
This is someone who is confident, very goal oriented, and very organized." Kelda says, "They really illustrate the idea of multitasking, taking care of
everything, and being everywhere. I always think of moms when I picture the running shoe." When my dad isn't wearing work boots, he wears running
shoes. When I read him this article, he agreed that he too is confident, goal oriented, likes to workout and is very organized. ... Show more content on
Helpwriting.net ...
According to Kelda a person who wears clog shoes is an open spirit who loves nature. She explains, "A lot of nurses, healthcare professionals, chefs,
and people that work in kitchens wear clogs." She claims that, "People who wear flats, work their butt off to ensure there is always a perfectly
finished product. They are humble people who don't require any attention or recognition for their efforts". Kelda also explains, "They are modest and
generous" and "They're often the women doing all the work in the world. They're the ones making the engine

Nike.S World Shoe Project
CASE STUDY – EXPANDING THE PLAYING FIELD: NIKE.S WORLD SHOE PROJECT
"To bring inspiration and innovation to every athlete in the world"
...........Company Mission Statement
"We want to be able to shoe and clothe young athletes of the world regardless of where they live. To do it for really difficult socioeconomic situations
is both challenging and rewarding"
...............Tom Hartge, Footwear Director for Emerging Markets
The words "Just make me the shoe!" echoed down the boardroom table to Tom Hartge a 17– year veteran of the running shoe company, Nike, Inc. Tom
Clarke, president of the company in 1998, had attended the meetings, seen the presentations and reviewed the numbers related to the market potential
of China: a rough gem with a ... Show more content on Helpwriting.net ...
The few pairs of more expensive, non–canvas "Western" brand shoes sat next to piles of clothing courtside, worn only for the trip to the game and then
replaced with the cheaper shoes to actually play in!
Beyond simple observation, research statistics revealed the market demand for athletic shoes. According to a Nike commissioned study of the
Chinese sports market, 86 percent of the interviewees participated in some kind of "sport." This translated to over 1 billion "exercising people" in
China. Over 49 percent of those surveyed claimed to ride a bicycle, which was also a primary means of transportation. Apart from cycling and
running, badminton was reported as the most played sport in China. According to this study, 35 percent of Chinese age 10 or older played badminton
at least once a year. In absolute numbers, this translated to 336 million players, a number Hartge felt couldn 't be ignored. Exhibit 4 highlights the
various sports activities of the Chinese population. Hartge saw a twofold advantage of the World Shoe project. First, it made sense from a growth
perspective. But equally as important for Nike 's brand image, the initiative made sense from a triple–bottom–line standpoint. For one thing, it created
more income generation in the regions where the company operated manufacturing facilities. Second, a product specially developed for the needs of
the mass Chinese market offered local consumers their own affordable product line.
A New Business

Why Is Nike the Biggest Training Shoe Company in the World
Athletic shoes have become a basic part just about everyone 's wardrobes. This is due to both the increasing numbers of people exercising and the
trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially
among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes
standing out from the rest. Starting from making running shoes, Nike had branched out rapidly into an assortment of other sports as well as leisure
markets. The firm appealed to the market on the basis of quality, technical innovation, and high performance, all of which attracted the serious athletes.
This... Show more content on Helpwriting.net ...
The most important areas of product development like research and design align with the Nike objective to "innovate and inspire". The company has
completed countless hours of tests on how the human body moves. It is continuously making new discoveries that improve the products and its
performance ability. Technology is a top priority with Nike. As technology is based on time, to have successful technology programs the company has
to know what the world will want tomorrow and what resources will be needed. And it appears that Nike always has something new on the horizon.
The company digs into any niche related to sports, including technological breakthroughs, retailing, sports management and sports promotion.
Depending on what information that they take in, they can make a product that will suit the current times as well as times to come. One of the best
examples is the Air concept developed by Nike В– Air sole which contains pockets of pressurised gas increasing trainers ' comfort. As a result of
devoting vast resources to the research and development, Nike continues to be the leader of quality products. The strategy, Nike uses to keep costs
down is to contract with manufacturing companies located in countries where labour costs are cheap. In general, the manufacturing companies are
located further from most customers, resulting in higher distribution costs. However, the financial benefits of outsourcing far outweigh costs of
transporting.

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