School project

1. VICTORIA LEDWELL| STICHIN’ MEMORIES

2. HERE AT STICHIN’ MEMORIES WE SELL THE FABRIC TO HELP YOU CREATE YOUR
HEIRLOOM QUILT. FOR THOSE WHO HAVE NO KNOWLEDGE OF HOW TO CREATE THAT
SPECIAL QUILT, WE OFFER CLASSES TO TEACH YOU HOW TO MAKE IT FROM SCRATCH.
WE ALSO OFFER PROFESSIONAL MACHINE QUILTING TO FINISH ASSEMBLING YOUR
QUILT IF YOU NEED IT TO BE FINISHED. AS THE ONLY QUILT SHOP IN ASHEBORO THAT
CAN OFFER YOU THE ONE ON ONE CLASSES WE WILL BE HAPPY TO TEACH YOU
ANYTHING THAT YOU FEEL LIKE YOU NEED TO LEARN. I FEEL THAT BEING ABLE TO
LEARN SOMETHING THAT YOU CAN MAKE A FAMILY TREASURE WITH IS AN AMAZING
ADVENTURE THAT I WOULD LOVE TO SHARE WITH YOU.

3. • Make quilts
• Teach classes
• Offer Binding and finishing help
• Offer Machine quilting services
• Teach life lessons as we go

4. • Make Heirloom Quilts that will last a lifetime
• Teach life lessons
• Maintain relationships with customers
• Keep costs as low as possible
• Make experience as memorable as possible
• Keep size right to be able to always focus on customers

5. • At Stichin’ Memories we will have the fabric and all the items
needed to make quilts.
• We will have room set up for classes on quilting or other needs
as seen needed.
• We will offer machine quilting services to finish the quilts with a
professional look.

6. • Currently in Asheboro there are no quilt shops that are open
and available to teach classes.
• Make what clients are interested in
• Keep classes simple
• Offer loyalty discounts and services
• According to the staff writer of The Journal, Josh Moniz, “Quilting has
been exploding as hobby around the state and country.” (Moniez, 2013)

7. Victoria Ledwell
Owner/Manager
Barbara Burgess
Office Assistant
Stella Kearns Sales
Associate/ Teacher
Sarah Ledwell
Sales Associate/
Teacher
Jessica Thomas
Co-
Manager/Teacher

8. • Get building and Quilting machine, licenses and tax
information
• Set in place the procedures that have been established for
business
• Make sure everyone knows how to use machines
• Be prepared to make changes if necessary

9. People
Maxton McDowell
Chamber of Commerce
Bernatex Quilt Fabrics, Quilt Cottons
Accountant, Member, Several
Equipment
Singer
Machine Quilter
For class and finishing product

10. Business Licenses 15.00
Incorporation Expenses 100.00
Deposits 25,000.00
Bank Account 25,000.00
Rent 600.00
Interior Modifications 1,500.00
Equipment/Machinery Required:
Long arm quilting machine 10,000.00
shelves 200.00
Cash register, tables, chairs 500.00
Total Equipment/Machinery 10,700.00
Insurance 100.00
Stationery/Business Cards 50.00
Brochures 25.00
Pre-Opening Advertising 100.00
Opening Inventory 5,000.00
Other (list):
TOTAL STARTUP EXPENSES 18,190

11. 25% 9.00 6.87 2.13 23.67% 5.92%25% 5.00 3.13 1.87 37.40% 9.35%30%
30.00
15.00 15.00 50.00% 15.00%10%
80.00
40.00 40.00
50.00% 5.00%10%
120.00
30.00
90.00
75.00% 7.50%100% 0.00 $0.00 42.77%0.00
$32.50
0%
2000%
4000%
6000%
8000%
10000%
12000%
14000%
Sales Price COGS Contribution Margin Profit Marg.
% of Sales Profit Weighted
Break even analysis
Batik Fabric Batiste Fabric Classes Machine Quilting Queen Machine Quilting King (Must equal 100%)

12. Milestone 1
•Acquire building and
quilting machine by May 10
Milestone 2
•Open doors by May 30
Milestone 3
•Add more products in 1
year
Milestone 4
• Become full hobby and
craft store in 2 years

13. Risk Probability Impact Owner Mitigation Plan
Poor economy Medium High
Victoria
Ledwell
Try to offer incentives
to keep customers
coming in.
Competition Medium Medium
Victoria
Ledwell
Keep offering
specialized products.

14. • Have in place a return policy with receipt ( cut fabric excluded)
• Monitor all sales and transactions to make sure done correctly
• Schedule for employees will be basically the same weekly with
either manager or co-manager at store at all times.

15. Stichin’ Memories would love
to help you make your
heirloom quilt. We would
consider it a blessing to help
you create a lifetime
memory. Please come and
let us be a part of your quilt
making experience.

16. Works Cited
Moniez, J. (2013). Quilting surging as popular hobby in New Ulm.
The Journal.