1. Battleship Marketing
By Victoria Dixon

2. Film Trailers
• Film trailers are a way to try and sell the film that has been produced and make
it publically known. It is the most exciting moments of the film thrown into 2
minutes or so to entice the audience to go and see the film.
• They are made to sell the film and to show the technologies they have used in
the making in the film. They try and get the attention of the audience so they go
out to see the film.
• Film trailers are generally for everyone to get a taster of the film, so they can
then decide if they want to go and watch it or not. Although at the cinema they
usually put film trailers on that relate to the film that the audience has gone to
see.
• Film trailers work by enticing the audience into wanting to go and seeing the film
by showing them the best bits of it in short quick shots.
• You find them in a range of places such as trailers before the movie at the
cinema, on web pages as advertisements, on TV during the adverts, on social
networking sites like FaceBook, on Youtube (sometimes they are also
featured/advertised on the homepage) and on the film’s own website.
• They are usually released at the times when they know they will get the most
viewers, such as in the summer holidays, around Christmas and Easter. This is
when the school/college/university holidays are to allow more people to
consume the film, as they will have free time. Also they are mostly released on a
Friday as it is the start of the weekend, when people are most likely to see the
film.

3. Trailers
• http://www.youtube.com/watch?v=qDMXkPfxjOc
• http://www.youtube.com/watch?v=5xl1tZna3ws
• http://www.youtube.com/watch?v=JpoabtbEJOI- Final
Trailer

4. Film Posters
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5. Conclusion
• All the film posters are similar and all have the same font
style and background, but are all different images and
promote different actors such as Liam Neeson and
Rihanna. The background and fonts with the images sum
up the genre which is sci-fi and action, because of the
weapons and spaceships on the posters. This is apparent
because even the posters look jam packed with action so
people will expect the film to be also full of excitement. The
costumes also help show that its scifi because they’re
dressed in army uniforms and the girls aren’t wearing much
makeup, suggesting the film is serious and things like that
aren’t important.