Jet Cooper Ignite
The 80/20 of Design
Pragmatism
Efficient and targeted problem solving
How design happens
The world we play in
Growth and education
Why this is important to me
Initial visual design
The grey area of creative decision-making
Initial visual design
The grey area of creative decision-making
Another 80/20 rule
A pragmatic way of thinking about design
The 80
The fundamentals
Fundamentals of UX
Interface, interactions and usability
Functional design
Make it work
Iterate, iterate, iterate
Explore and test to optimize function
The 20
The wow factor
Memorable
Appeal to emotions
80 first
You need to get the fundamentals right first
20 second
Layer on the wow
80/20 for designers
Why this matters to us
80/20 for designers
Why this matters to us
80/20 for startups
Why this matters to our clients
MVP = 80
Technically speaking
Smarter Design
Through pragmatic thinking
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The 80/20 of Design

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Jet Cooper Ignite 2
November 25, 2011

Published in: Design, Technology
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The 80/20 of Design

  1. 1. Jet Cooper Ignite The 80/20 of Design
  2. 2. Pragmatism Efficient and targeted problem solving
  3. 3. How design happens The world we play in
  4. 4. Growth and education Why this is important to me
  5. 5. Initial visual design The grey area of creative decision-making
  6. 6. Initial visual design The grey area of creative decision-making
  7. 7. Another 80/20 rule A pragmatic way of thinking about design
  8. 8. The 80 The fundamentals
  9. 9. Fundamentals of UX Interface, interactions and usability
  10. 10. Functional design Make it work
  11. 11. Iterate, iterate, iterate Explore and test to optimize function
  12. 12. The 20 The wow factor
  13. 13. Memorable Appeal to emotions
  14. 14. 80 first You need to get the fundamentals right first
  15. 15. 20 second Layer on the wow
  16. 16. 80/20 for designers Why this matters to us
  17. 17. 80/20 for designers Why this matters to us
  18. 18. 80/20 for startups Why this matters to our clients
  19. 19. MVP = 80 Technically speaking
  20. 20. Smarter Design Through pragmatic thinking

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