Jet Cooper Ignite 2 November 25, 2011

1. Jet Cooper Ignite
The 80/20 of Design

2. Pragmatism
Efficient and targeted problem solving

3. How design happens
The world we play in

4. Growth and education
Why this is important to me

5. Initial visual design
The grey area of creative decision-making

6. Initial visual design
The grey area of creative decision-making

7. Another 80/20 rule
A pragmatic way of thinking about design

8. The 80
The fundamentals

9. Fundamentals of UX
Interface, interactions and usability

10. Functional design
Make it work

11. Iterate, iterate, iterate
Explore and test to optimize function

12. The 20
The wow factor

13. Memorable
Appeal to emotions

14. 80 first
You need to get the fundamentals right first

15. 20 second
Layer on the wow

16. 80/20 for designers
Why this matters to us

17. 80/20 for designers
Why this matters to us

18. 80/20 for startups
Why this matters to our clients

19. MVP = 80
Technically speaking

20. Smarter Design
Through pragmatic thinking