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Research on the Internet a company or celebrity which/who was
either successful or unsuccessful in following Ivy Ledbetter
Lee’s formula for public relations: focus on providing honest
and accurate information to the public.
Please respond to the following:
Ivy Ledbetter Lee believed public relations should focus on
providing honest and accurate information to the public. Using
the company or celebrity you researched for the third e-
Activity, list and explain in detail at least two factors that
contributed to why you think the company or celebrity was
successful or unsuccessful in following Lee’s formula.
Public relations came of age due to five general factors in our
society. Choose one of these factors (listed below) and explain
in detail how it contributed to the development of public
relations as we know it today.
The growth of large institutions
Heightened public awareness and media sophistication
Increasing incidence of societal change, conflict, and
confrontation
Growing power of globalization
Dominance of the Internet and growth of social media
Research on the Internet a company or celebrity whichwho was either.docx

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Research on the Internet a company or celebrity whichwho was either.docx

  • 1. Research on the Internet a company or celebrity which/who was either successful or unsuccessful in following Ivy Ledbetter Lee’s formula for public relations: focus on providing honest and accurate information to the public. Please respond to the following: Ivy Ledbetter Lee believed public relations should focus on providing honest and accurate information to the public. Using the company or celebrity you researched for the third e- Activity, list and explain in detail at least two factors that contributed to why you think the company or celebrity was successful or unsuccessful in following Lee’s formula. Public relations came of age due to five general factors in our society. Choose one of these factors (listed below) and explain in detail how it contributed to the development of public relations as we know it today. The growth of large institutions Heightened public awareness and media sophistication Increasing incidence of societal change, conflict, and confrontation Growing power of globalization Dominance of the Internet and growth of social media