2. ADVERTISING
• Advertisement - a notice or announcement in a public medium promoting a
product, service, or event or publicizing a job vacancy.
• The main purpose to persuade the audience to buy their products or make use of
the services offered.
3. ADVERTISING (PURPOSE & USES)
• Photography in advertising is an art form
that serves businesses and people in a
similar way as a great source for marketing.
It allows the audience to have a visual
encounter of the product or subject being
discussed.
• Advertisement using digital photography
can be found in a number of sources being;
magazines, newspapers, billboards, e-
magazines, pack shots.
Example of advert
inside “OK” magazine
Example of
billboard advert
in Atlanta
4. FASHION
• Fashion - a popular or the latest style of clothing, hair, decoration, or
behaviour or furniture.
• Fashion is a distinctive and often constant trend in the style in which a
person dresses
5. FASHION (PURPOSE & USES)
• Photography plays a major role in global
fashion culture and its industry and is
commanding an increasing share of public
consciousness.
• Fashion photography can be displayed on
websites, magazine and e-magazines.
Some companies only own websites so
they can only feature their mages online.
Vogue website
6. DOCUMENTARY
Documentary – using pictures or interviews with people
involved in real events to provide a factual report on a
particular subject.
Documentaries are consisting of or based on official
documents.
7. DOCUMENTARY (PURPOSE & USES)
• The purpose of photography in
documentary is to capture and reproduce a
moment, as it is perceived. This is what
makes photography one of the most
important methods of documentation of
people, events, and feelings, both
historically and in the present day.
• Documentary photography has made waves
of impact as a method of truth-telling in
difficult times, a way of exposing disturbing
scenes to raise awareness of things like
poverty and famine.
• Photography supports the realism, context,
and timing are key roles that documentary.
“History of slavery in
North America”
book
“The
uncommitted”
book
