Data Mining Techniques

1. Introduction to
Clustering
Technologies
Company name

2. Definition
• Clustering can be considered the most important unsupervised
learning technique; so, as every other problem of this kind, it
deals with finding a structure in a collection of unlabeled data.
• Clustering is “the process of organizing objects into groups
whose members are similar in some way”.
• A cluster is therefore a collection of objects which are
“similar” between them and are “dissimilar” to the objects
belonging to other clusters.

3. Why clustering?
A few good reasons ...
• Simplifications
• Pattern detection
• Useful in data concept construction
• Unsupervised learning process

4. Where to use clustering?
• Data mining
• Information retrieval
• Text mining
• Web analysis
• Marketing
• Medical diagnostic