1. H a n n a h . J o n as . P o p py . Va ug h a n

3. WH E R E W E STA R T E D

4. WH E R E W E STA R T E D

5. WH E R E W E STA R T E D

6. WH E R E W E STA R T E D
The Brief

7. WH E R E W E STA R T E D
The Brief Create a three billboard cohesive campaign
Bring the brand back to life
Celebrate what makes the brand special

8. WH E R E W E STA R T E D
The Brief
W h at w e to o k

9. WH E R E W E STA R T E D
The Brief
W h at w e to o k Gradually involve potential
customers through the three
billboards
Follow the original guide lines
Relate the brand to the
customer

10. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research

11. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research Founded by Anita Roddick in 1976
Roddick got the idea from a shop
in America
Sold to L’Oreal in 2006

12. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research

13. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
P r e v io u s a dv e rt i s i n g

15. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns

17. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems

18. There is a
s ig n i f ic a nt
drop in the
Body Shops level
o f a dv e rt i s i n g
since L'Oreal
took over.

19. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems

20. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s

21. C r e at e
a campa ign
t h at s h ows t h e
Body Shops initial
va lues in a moder n
way t h at a l s o
reflects the new
' s o p h i st ic at io n '
t h a t t h e y h a v e b u i lt
i n r e c e nt y e a r s .

22. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s

23. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s
billboards

30. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s
Ideas

31. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s
Ideas
tool box

32. f o nt
All Abadi MT Condensed light
Colours
C & P KG Always a The only
Good Time exception
Dawning of
S&S always forever
a New Day
J&S Mathilde DK Huginn
And Muninn

33. Thank you