7. WH E R E W E STA R T E D
The Brief Create a three billboard cohesive campaign
Bring the brand back to life
Celebrate what makes the brand special
8. WH E R E W E STA R T E D
The Brief
W h at w e to o k
9. WH E R E W E STA R T E D
The Brief
W h at w e to o k Gradually involve potential
customers through the three
billboards
Follow the original guide lines
Relate the brand to the
customer
10. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
11. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research Founded by Anita Roddick in 1976
Roddick got the idea from a shop
in America
Sold to L’Oreal in 2006
12. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
13. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
P r e v io u s a dv e rt i s i n g
14.
15. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
16.
17. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
18. There is a
s ig n i f ic a nt
drop in the
Body Shops level
o f a dv e rt i s i n g
since L'Oreal
took over.
19. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
20. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s
21. C r e at e
a campa ign
t h at s h ows t h e
Body Shops initial
va lues in a moder n
way t h at a l s o
reflects the new
' s o p h i st ic at io n '
t h a t t h e y h a v e b u i lt
i n r e c e nt y e a r s .
22. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s
23. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s
billboards
24.
25.
26.
27.
28.
29.
30. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s
Ideas
31. WH E R E W E STA R T E D
The Brief
W h at w e to o k
Research
Previous Campa igns
L'oreal Campa igns
problems
S o lut io n s
Ideas
tool box
32. f o nt
All Abadi MT Condensed light
Colours
C & P KG Always a The only
Good Time exception
Dawning of
S&S always forever
a New Day
J&S Mathilde DK Huginn
And Muninn