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Selling Your Great Idea

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Getting company buy-in to execute a new idea that moves an employer in a new or nontraditional direction but with a big potential upside can be tricky. Hear insights from a business consultant in techniques of persuasion to learn how to best structure your proposal, counter the naysayers and see your idea through to fruition.

Mona Patel is the founder and CEO of Motivate Design, a user experience and design agency. In her book "Reframe: Shift the Way You Work, Innovate, and Think" she helps people tap into their creativity to reframe problems as opportunities for success.

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Selling Your Great Idea

  1. S E L L I N G Y O U R G R E A T I D E A
  2. Asking “What if?”
  3. F U N N E L V I S I O N
  4. T H E H O W W O W
  5. What stops you F R O M S E L L I N G ?
  6. D E F I N E T H E P R O B L E M E M PAT H I Z E & P R O B L E M PAT H I Z E A S K W H AT I F T U R N O N F U N N E L V I S I O N P L O T O N T H E H O W W O W M AT R I X I D E N T I F Y T H E T H E M E S P R O P O S E A B I G I D E A E X C U S E YO U R E F I N E A N D I M P R O V E C R E AT E A N A C T I O N P L A N
  7. Now that we’ve gotten that out of our way...
  8. R U L E 1 . Sell Amazing Things R U L E 2 . Structure a great proposal R U L E 3 . Handle the Naysayers R U L E 4 . Know when to pivot
  9. R U L E 1 . Sell Amazing Things
  10. Don’t sell pop if your client drinks soda R U L E 1 . S E L L A M A Z I N G T H I N G S
  11. You might be perfect, but your product definitely is not R U L E 1 . S E L L A M A Z I N G T H I N G S
  12. Say “no” to yourself R U L E 1 . S E L L A M A Z I N G T H I N G S
  13. R U L E 2 . Structure a great proposal
  14. Make sure you have a worm and a hook R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L
  15. Be clear R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L
  16. Options are optional R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L
  17. Sweat the small stuff R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L
  18. R U L E 3 . Handle the Naysayers
  19. IQ + EQ > IQ alone R U L E 3 . H A N D L E T H E N AY S AY E R S
  20. Get creative and fall in love with sales R U L E 3 . H A N D L E T H E N AY S AY E R S
  21. ability to balance empathy and ego Own your power R U L E 3 . H A N D L E T H E N AY S AY E R S
  22. R U L E 4 . Know when to pivot
  23. It’s easy to sell a bad deal R U L E 4 . K N O W W H E N T O P I V O T
  24. It’s easy to smell a bad deal R U L E 4 . K N O W W H E N T O P I V O T
  25. Selling’s closest cousin is invention R U L E 4 . K N O W W H E N T O P I V O T Sales’s closest cousin is invention R U L E 4 . K N O W W H E N T O P I V O T
  26. R U L E 1 . Sell Amazing Things R U L E 2 . Structure a great proposal R U L E 3 . Handle the Naysayers R U L E 4 . Know when to pivot

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