basic study on consumer behavior to equity & commodity market

2. About Broking Industry
 A brokerage firm is a financial institution that facilitates the
buying and selling of financial securities between buyer and
seller.
 The staff of brokerage firm is entrusted with the responsibility of
researching the markets to provide appropriate
recommendations.
 These firms also offer margin loans for certain approved clients
to purchase investments on credit, subject to agreed term &
condition.
 Traditional brokerage firms have also become a source of up-to-date
stock prices & quotes.

3.  Established in December,1996 by M/S. Sureshchand S.
Jain.
 Sectors:
 SSJ Finance & Securities (P) Ltd. (BSE, NSE, CSE,
and CDSL)
 SSJ Commodities (P) Ltd. (MCX, NCDEX)
 Company is known for it’s service & perfect guideline.
 Their business is built upon three important
cornerstones… Their Client, Business Associates and
Employees.

4. Literature Review
 Kumar, R. and Chandra, A. (2000), had studied
that Individuals often invest in securities based on
approximate rule of thumb, not strictly in tune
with market conditions.
 Sen Shankar Som and Ghosh Santanu Kumar
(2006) studied the relationship between stock
market liquidity and volatility and risk.

5. Problem Statement & objective
 There is a negative view by investors for equity market
and commodity market.
 Knowing the investing patterns for equity market and
commodity market.
 Differentiate the view of investors towards equity &
commodity.

6. Research Methodology
 Research Design : Exploratory
 Data Source:
Primary: Questionnaire
Secondary: websites and book
 Research Instrument : Structured questionnaire
 Sample Respondent Profile: Investors who invest their
saving
 Sampling Method : Random sampling
 Sample size: 100 observation

7. Q. Which of the following will best describe your
occupation?
business
38%
Occupation No.
Business 38
Profession 13
Govt. Service 16
Private service 24
Others 9
ocupation
profession
13%
private service
govt. Service
16%
24%
others
9%

8. Q. What is your annual income?
Income No.
<50000 14
50001-100000 21
100001-200000 47
200001-400000 12
>400000 6
<50000
14%
50001-100000
21%
100001-200000
47%
200001-400000
12%
>400000
6%
Income

9. Q. What is percentage of your income do you invest?
Income Investors
<5% 7
5-10% 19
10-15% 37
15-20% 17
20-25% 12
25%< 8
Investment from income
7% 19%
37%
17%
12% 8%
<5%
5-10%
10-15%
15-20%
20-25%
25%<

10. Q. What is percentage of your income do you invest?
Investment Investors(%)
Bank deposit 73
Mutual funds 32
Real estate 17
Life insurance 67
Equity & commodity 60
Derivative market 14
Govt. Bonds 6
Bank
deposit
Mutual
fund
Real estate
Life
insurance
Equity &
commdity
Derivative
market
Govt.
Bonds
80
70
60
50
40
30
20
10
0
Invstment 73 32 17 67 60 14 6
invetors(%)
Invstment

11. Q. Which among these investment criteria you usually prefer?
Criteria Investor
Risk 57
Return 85
Liquidity 37
Tax rebate 14
Marketability 32
Tenure 42
Risk Return Liquidity Tax rebat
Marketibilit
y
Tenure
90
80
70
60
50
40
30
20
10
0
Criteria 57 85 37 14 32 41
investor (%)
Criteria

12. Q. In which investment invest your savings?
Investment Investors
Equity 37
Commodity 18
Both 6
EQUITY(37) COMMODITY(18)
BOTH (6)

13. Q. In which market do you prefer to trade?
Market Investors
NSE 35
BSE 10
Local 2
NSE BSE LOCAL
40
35
30
25
20
15
10
5
0
Markets 35 10 2
Axis Title
Markets

14. Q. In which sector do you most prefer to invest?
Sectors Investors
Banking 15
It 9
Oil & Gas 6
Pharmaceutical 7
Telecommunication 10
Automobile 12
Other 11
Banking IT Oil & Gas
Pharmace
utical
Telecom
municatio
n
Automobi
le
other
16
14
12
10
8
6
4
2
0
Series 1 15 9 6 7 10 12 11
Axis Title
Investor sectors

15. Q. Which type of trading do you most prefer?
Trading pattern Investors
Intra day 25
Delivery 12
Future & option 6
58%
28%
14%
Treding patern
intra day
delivery
future & option

16. Q. What attracts you towards equity market?
High long term 12
Quick short term 31
Quick short term
gain, 31
High long term
gain, 12

17. Q. How often do you trade?
Frequency Investor
Daily 58
Often 42
Daily
58%
Frequancy of trade
often
42%

18. Q. Which commodity you prefer for trading?
Commodity Type Investors
Precious metal 15
Base metal 6
Agro products 0
Energy product 3
62%
25%
0% 13%
Sales
Precious metal
Base metal
Agro products
Energy product

19. Q. Which type of trading do you most prefer?
Type of trading Investors
Intra day 15
Positional 7
68%
Type of Trading
32%
Intra day Positional

20. Q. What attracts you towards commodity market?
Reasons Investors
High return 16
Short term gain 15
Speculation 6
Liquidity of investments 1
18
16
14
12
10
8
6
4
2
0
attraction for commodity
High return Short term
gain
Speculation Liquidity of
investments
attraction for commodity

21. Q. what is better?
Investments Investors
Equity 42
Commodity 19
69%
31%
what is better?
Equity
Commodity

22. Findings
 After survey, research and data analysis I can able to
understand that every investor has different view
towards investments.
 Every customer’s income and nature impact on his
investment.
 In current scenario investors become smarter in
investments and use their savings smartly.
 Consumer don’t like to take interest in agri. Product’s
market.

23. Contribution and learning from the project
 After SIP I realize there is crucial role of
broking industry to guide investors.
 Investor has different behavior in different
situation of market trends.
 Investor more prefer equity market than
commodity market.
 I learned how equity & commodity works, how
trades are done and how market is work.
 I learned oddin software, basics of RMS and back
office.

24. Limitations of the study
 Main limitation of study is bias of customers towards
different investments.
 Investors not given true information.
References
www.moneycontrol.com
www.investopedia.com
www.finance.yahoo.com
www.wikipedia.org
www.businesstoday.com
www.ssjfinance.com