Recruiters are always presented with a challenging task of hiring the best employees. Sourcing, converting and engaging the employees is the utmost priority for the HR team of any company.

1. FASTCOLLAB
5 THINGS RECRUITERS CAN ADOPT
FROM THE MARKETERS OF THEIR
COMPANY

2. • Recruiters are always presented with a challenging task of hiring the best
employees. Sourcing, converting and engaging the employees is the
utmost priority for the HR team of any company. In this article we have
tried to map the possibilities where HRs can be in constant touch with the
marketing team of their company to adopt certain key practices they
follow to engage their target audience and convert them to leads and
customers.
1. Brand the Openings: The high priority task of marketers in any company is
to brand the company name along with its product and/or services
offered. These branding efforts bring the visibility of the company among
its target customers and prompt them to connect back.

3. 2. The Funnel Concept: For ages, marketers are known to use the ‘Funnel’
concept to conceptualise receival of leads, engaging them and turning
them into prospective leads and customers. The flow of majority of these
leads comes through the branding efforts talked about earlier.
• 3. Bring a CRM for candidate management: A professional sales and
marketing team of any company must be using a CRM to track all the leads
generated and updates on what has been done and what is expected to be
done in future. This whole CRM is like a central database to keep all the
records at one place that can be accessed by anyone who wants it to.

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