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Crisis Reflection 2: The Gulf Coast and the BP Oil Spill
Instructions:
o Write a short 2-3-page essay reflecting on the article. You
will want to reflect on
the issue at hand using facets of crisis communication you have
learned in the
course.
o You will be graded on content and how well you understand
the course material,
reasoning and how well you amalgamate the material.
o Proper grammar and mechanics is crucial and will be a part of
your grade.
o You will submit your paper to the Turnitin.com dropbox link
within blackboard.
About the Gulf Coast
The Gulf of Mexico is bordered by five of the United States:
Florida, Alabama, Mississippi,
Louisiana, and Texas. It is also bordered by Mexico and is the
location ofCuba. The gulf itself
covers an expanse of 600,000 square miles and has a developed
a circulation pattern for the
waters (General Facts about the Gulf of Mexico, 2011). Water
enters the Yucatan Strait, flows
through the Loop Current, and exits through the Florida Strait
(2011). The way in which the
water flows creates the well-known current, the Gulf Stream.
The Gulf Coast acts as a major
drainage pool for the thirty-three major rivers and two-hundred
and twenty-seven estuaries from
the United States alone (2011).
The states that line the Gulf have excellent opportunities to take
advantage of the resources the
gulf has to offer. With 16,000 miles of coast in the United
States alone, the Gulf provides easy
access to fishing, natural resources, and recreationopportunities
(2011). The population of the
Gulf is expected to hit 61.4 million by2025 with Florida and
Texas expected to house most of the
new population (2011). Tourism boosts the economy by $20
billion each year and seven of the
top-ten seaports are located along the Gulf Coast (2011). The
Gulf “yields more finfish, shrimp,
and shellfish annually than the south and mid-Atlantic,
Chesapeake, and New England areas
combined,” and is home to about 45,000 bottlenose dolphins
(2011).
About the Oil Spill
On April 20, 2010, a tragic disaster hit the Gulf Coast. British
Petroleum’s (BP)Deepwater
Horizon rig exploded spewing crude oil into the ocean from the
threemajor cracks in the rig. It
rivaled the 1989 Exxon Valdez spill within days of
exploding(Gerstein, 2010). A few years
earlier, BP was fined $20 million for neglecting toprevent leaks
in a pipeline in Alaska’s Prudhoe
Bay (2010). From June 5, 2010 toJune 14, 2010, BP had
collected 127,000 barrels of oil in their
containment cap alone; while it is believed that a total 60,000
barrels of oil a day are gushing
into the Gulf (Gerstein, 2010). The oil slick can be seen from
space and covers an area of 130
miles by 70 miles even though BP has dumped 50,000 barrels of
heavy mud on theleaks to help
stop the flow of oil (2010). After the insistence from
government officials, BP began drilling a
relief well that will intersect with the original well and willpull
up oil so that BP can dump more
mud and concrete into the old well and retire itfor good (Walsh,
2010). During the
period between the explosion and BP’s decision to drill the
relief well, they hadattempted to use
a variety of tactics to quell the leaks: “top-hats, containment
domes, top kills, junk shots” (2010).
How the Spill Has Affected the Gulf
“‘I’m not too worried about oil on the surface,’ says one
scientist. ‘It’s the things wedon’t see
that worry me the most’” (Begley, 2010). The oil that has been
leaking fromthe well has done
more than float to the surface and become an eyesore; it has
also been trapped beneath the
surface of the waves and carried methane to other parts of the
Gulf (2010). At first officials (both
for the government and BP) attempted to dispel these finding,
however, the independent
scientists who boldly made these claims have been proven
correct (2010). Not onlyhas the oil
spill affected the shorelines and marshes, it has also seeped into
unexplored ocean and could
possibly disrupt the natural ecosystems that thrived there before
the spill (2010). Louisiana State
University chemist, Ed Overton, said, “‘It's [the oil spill] going
to cause verysubstantial and
noticeable damage--marsh loss and coastal erosion and impact
on fisheries, dead birds, dead
turtles--but we'll know what that is. It's the things wedon't see
that worry me the most. What
happens if you wipe out all those jellyfish down there? We don't
know what their role is in the
environment. But Mother Nature put them there for a reason,’”
(2010). The dispersants that are
used to help break up oil spills are making the environment
under water even worse by
“‘changing thechemistry and physics of the oil,’ says biological
oceanographer Ajit
Subramaniam ofColumbia University's Lamont-Doherty Earth
Observatory. ‘They are creating
micro layers of oil that are being carried by the deep currents.’
Even without dispersants,the
crude gets broken into zillions of droplets suspended in the
water column and corralled there,
prevented from rising to the surface” (2010). Two main plumes
of the oil and methane mix have
been found and the largest is 22 miles long, 6 miles wide,and
3,000 miles thick (2010). Not only
do the plumes deprive the areas of oxygen but they also
suffocate marine-life by clogging up
their respiratory systems with oil (2010).
If large marine animals are not affected directly as a result of
the oil spill, their dietaryneeds will
eventually harm them as an indirect consequence of the oil spill.
Planktonwill likely ingest the
oil and as one of the lowest organisms on the food chain, the
oilthey ingest will find its way up
to the top of the food chain; and linchpins (organisms that act as
the garbage collectors
underwater) will fail to clean up the dead organisms that will
pile up on the ocean floor,
therefore, depriving other creatures of nutrients that are by-
products ofthe disposal of the dead
organisms (2010). The list of marine-life that could potentially
be affected by the oil spill goes
on and on, anything from coral reefs to fish to crustaceans to
tube worms (2010).
The costs of the spill are overwhelming: 12,000 people from
Louisiana alone haveapplied for
unemployment since the spill, most from the southern part of
the state; the cost of the spill for
BP as of June 14, 2010 was $1.6 billion; it is estimated that the
spill will cost taxpayers $1.5
billion because the government had put a $75 million cap on oil
company liability for oil spills
(though this cap may be raised to $10 billion); and as of June
14, 2010, 26,500 Gulf residents
have been paid $62 million in tax claims due to the oil spill
(Gerstein, 2010). It is estimated that
four hundred species are going to be affected by the spill; at
least thirty species of birds will be
affected due to the spill also coinciding with breeding season;
25 million migratingbirds could
potentially be scarred by the spill (2010).
It is not just wildlife being affected by the spill. The tourism
industry has also beenpummeled.
Oil coming onto shores has caused authorities to advise people
againstgoing to the beaches for
swimming and people have been cancelling their trips to the
Gulf. For Mississippi, it could mean
a loss of $120 million in revenue from tourism(Jervis, 2010). A
big fear for tourism agencies in
the Gulf is that previous repeattourists who were forced to
travel somewhere new for the
summer will continue to go to new places in future years
(2010). This in turn willcontinue to
decrease revenue brought in by tourism.
Gulf Coast Recovering Process
BP is attempting to help the states affected by the oil spill.
Mississippi, Alabama, andLouisiana
received $15 million each from BP, while Florida received $25
million (NewOrleans is asking
that BP shell out another $75 million to them alone to help
maintain their image); all the states
plan on using the majority of the money to fund
advertisingcampaigns to draw in tourists (Jervis,
2010). BP has also set aside $20 billion for “tourism and leisure
businesses” who file
compensation claims (2010).
Daniel R. Brown, superintendent of Gulf Islands National
Seashore in Florida, is optimistic.
Although oil has been brought onto the shores, with time, sand
has settled on top of the oil and
brought back the original white sandy beaches (Beard, 2010).
Although they still have to get the
oil from under the sand, it brings hope toBrown. BP cleanup
crews have been using different
techniques to get the tar out:Beach Techs, Sand Sharks, and
Sand Mans; however, Brown would
prefer the use of hand tools in order to protect organism living
in the upper layers of sand since
the machines damage so much (2010). In Alabama, “Thunder on
the Gulf” and local festivals
(with fresh seafood) has helped to boost tourism numbers
(2010).
50,000 people from local, state, and federal agencies have come
together to help clean up
Louisiana, whether it be squeegee-ing off oil from the surface
of the waterto pulling up clumps
of dead marsh grass that has collected oil to operatingmachines
that scare away birds from areas
with oil (The Shores of Recovery, 2011).All of this will be paid
for by BP eventually; however,
BP has refused to pay forcertain things. For example, the
Mississippi River is being used to help
flush out theoil from the coast shores. The oysters that live in
that area will die off due to the lack
of salt water; people who harvest these oysters will not benefit
from BP because BPfeels that the
oysters were not affected by the oil and they do not need to fund
areseeding of oyster farms
(2011). Due to the media’s reporting that beaches were ruined
after the oil spill, many people
have been deterred from visiting the coast even a year after the
spill because of fears that the
beaches are still coated with oil; manytourism agencies have to
fight twice as hard to attract
tourists to the beaches (2011).
References
Beard. E., Hannan, M,. & Hayward, P. (2010). After the Spill.
(Cover Story). Parks and
Recreation, 45 (11), 38-45.
Begley, S., Yarett. I., & Stone, D. (2010). What the Spill will
Kill. (Cover story).Newsweek, 155
(24), 24-28.
General Facts about the Gulf of Mexico. (2011). Retrieved
February 16, 2012,
fromhttp://www.epa.gov/gmpo/about/facts.html.
Gerstein, J. (2010). The Gulf of Mexico Oil Spill by the
Numbers. The Daily Green. Retrieved
February 16, 2012, from
http://www.thedailygreen.com/environmental-news/latest/gulf-
of-
mexico-oil-spill-facts.
Jervis, R. & Jones, C. (2010). Oil Spill Takes a Toll on Tourism
on Gulf Coast. USAToday.
Retrieved February 16, 2012, from
http://www.usatoday.com/NEWS/usaedition/2010-06-
25-1Aspill25_CV_U.htm.
The Shores of Recovery. (2011). Economist, 398 (8730), 31-33.
Walsh, B. (2010). Stopping the
Oil Spill. Time, 176 (5), 24-27.
http://www.epa.gov/gmpo/about/facts.html
http://www.thedailygreen.com/environmental-news/latest/gulf-
http://www.usatoday.com/NEWS/usaedition/2010-06-

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Crisis Reflection 2: Analyzing BP's Gulf Oil Spill Response

  • 1. Crisis Reflection 2: The Gulf Coast and the BP Oil Spill Instructions: o Write a short 2-3-page essay reflecting on the article. You will want to reflect on the issue at hand using facets of crisis communication you have learned in the course. o You will be graded on content and how well you understand the course material, reasoning and how well you amalgamate the material. o Proper grammar and mechanics is crucial and will be a part of your grade. o You will submit your paper to the Turnitin.com dropbox link within blackboard. About the Gulf Coast The Gulf of Mexico is bordered by five of the United States: Florida, Alabama, Mississippi, Louisiana, and Texas. It is also bordered by Mexico and is the location ofCuba. The gulf itself
  • 2. covers an expanse of 600,000 square miles and has a developed a circulation pattern for the waters (General Facts about the Gulf of Mexico, 2011). Water enters the Yucatan Strait, flows through the Loop Current, and exits through the Florida Strait (2011). The way in which the water flows creates the well-known current, the Gulf Stream. The Gulf Coast acts as a major drainage pool for the thirty-three major rivers and two-hundred and twenty-seven estuaries from the United States alone (2011). The states that line the Gulf have excellent opportunities to take advantage of the resources the gulf has to offer. With 16,000 miles of coast in the United States alone, the Gulf provides easy access to fishing, natural resources, and recreationopportunities (2011). The population of the Gulf is expected to hit 61.4 million by2025 with Florida and Texas expected to house most of the new population (2011). Tourism boosts the economy by $20 billion each year and seven of the top-ten seaports are located along the Gulf Coast (2011). The Gulf “yields more finfish, shrimp,
  • 3. and shellfish annually than the south and mid-Atlantic, Chesapeake, and New England areas combined,” and is home to about 45,000 bottlenose dolphins (2011). About the Oil Spill On April 20, 2010, a tragic disaster hit the Gulf Coast. British Petroleum’s (BP)Deepwater Horizon rig exploded spewing crude oil into the ocean from the threemajor cracks in the rig. It rivaled the 1989 Exxon Valdez spill within days of exploding(Gerstein, 2010). A few years earlier, BP was fined $20 million for neglecting toprevent leaks in a pipeline in Alaska’s Prudhoe Bay (2010). From June 5, 2010 toJune 14, 2010, BP had collected 127,000 barrels of oil in their containment cap alone; while it is believed that a total 60,000 barrels of oil a day are gushing into the Gulf (Gerstein, 2010). The oil slick can be seen from space and covers an area of 130 miles by 70 miles even though BP has dumped 50,000 barrels of heavy mud on theleaks to help stop the flow of oil (2010). After the insistence from government officials, BP began drilling a
  • 4. relief well that will intersect with the original well and willpull up oil so that BP can dump more mud and concrete into the old well and retire itfor good (Walsh, 2010). During the period between the explosion and BP’s decision to drill the relief well, they hadattempted to use a variety of tactics to quell the leaks: “top-hats, containment domes, top kills, junk shots” (2010). How the Spill Has Affected the Gulf “‘I’m not too worried about oil on the surface,’ says one scientist. ‘It’s the things wedon’t see that worry me the most’” (Begley, 2010). The oil that has been leaking fromthe well has done more than float to the surface and become an eyesore; it has also been trapped beneath the surface of the waves and carried methane to other parts of the Gulf (2010). At first officials (both for the government and BP) attempted to dispel these finding, however, the independent scientists who boldly made these claims have been proven correct (2010). Not onlyhas the oil spill affected the shorelines and marshes, it has also seeped into unexplored ocean and could
  • 5. possibly disrupt the natural ecosystems that thrived there before the spill (2010). Louisiana State University chemist, Ed Overton, said, “‘It's [the oil spill] going to cause verysubstantial and noticeable damage--marsh loss and coastal erosion and impact on fisheries, dead birds, dead turtles--but we'll know what that is. It's the things wedon't see that worry me the most. What happens if you wipe out all those jellyfish down there? We don't know what their role is in the environment. But Mother Nature put them there for a reason,’” (2010). The dispersants that are used to help break up oil spills are making the environment under water even worse by “‘changing thechemistry and physics of the oil,’ says biological oceanographer Ajit Subramaniam ofColumbia University's Lamont-Doherty Earth Observatory. ‘They are creating micro layers of oil that are being carried by the deep currents.’ Even without dispersants,the crude gets broken into zillions of droplets suspended in the water column and corralled there, prevented from rising to the surface” (2010). Two main plumes of the oil and methane mix have
  • 6. been found and the largest is 22 miles long, 6 miles wide,and 3,000 miles thick (2010). Not only do the plumes deprive the areas of oxygen but they also suffocate marine-life by clogging up their respiratory systems with oil (2010). If large marine animals are not affected directly as a result of the oil spill, their dietaryneeds will eventually harm them as an indirect consequence of the oil spill. Planktonwill likely ingest the oil and as one of the lowest organisms on the food chain, the oilthey ingest will find its way up to the top of the food chain; and linchpins (organisms that act as the garbage collectors underwater) will fail to clean up the dead organisms that will pile up on the ocean floor, therefore, depriving other creatures of nutrients that are by- products ofthe disposal of the dead organisms (2010). The list of marine-life that could potentially be affected by the oil spill goes on and on, anything from coral reefs to fish to crustaceans to tube worms (2010). The costs of the spill are overwhelming: 12,000 people from Louisiana alone haveapplied for
  • 7. unemployment since the spill, most from the southern part of the state; the cost of the spill for BP as of June 14, 2010 was $1.6 billion; it is estimated that the spill will cost taxpayers $1.5 billion because the government had put a $75 million cap on oil company liability for oil spills (though this cap may be raised to $10 billion); and as of June 14, 2010, 26,500 Gulf residents have been paid $62 million in tax claims due to the oil spill (Gerstein, 2010). It is estimated that four hundred species are going to be affected by the spill; at least thirty species of birds will be affected due to the spill also coinciding with breeding season; 25 million migratingbirds could potentially be scarred by the spill (2010). It is not just wildlife being affected by the spill. The tourism industry has also beenpummeled. Oil coming onto shores has caused authorities to advise people againstgoing to the beaches for swimming and people have been cancelling their trips to the Gulf. For Mississippi, it could mean a loss of $120 million in revenue from tourism(Jervis, 2010). A big fear for tourism agencies in
  • 8. the Gulf is that previous repeattourists who were forced to travel somewhere new for the summer will continue to go to new places in future years (2010). This in turn willcontinue to decrease revenue brought in by tourism. Gulf Coast Recovering Process BP is attempting to help the states affected by the oil spill. Mississippi, Alabama, andLouisiana received $15 million each from BP, while Florida received $25 million (NewOrleans is asking that BP shell out another $75 million to them alone to help maintain their image); all the states plan on using the majority of the money to fund advertisingcampaigns to draw in tourists (Jervis, 2010). BP has also set aside $20 billion for “tourism and leisure businesses” who file compensation claims (2010). Daniel R. Brown, superintendent of Gulf Islands National Seashore in Florida, is optimistic. Although oil has been brought onto the shores, with time, sand has settled on top of the oil and brought back the original white sandy beaches (Beard, 2010). Although they still have to get the
  • 9. oil from under the sand, it brings hope toBrown. BP cleanup crews have been using different techniques to get the tar out:Beach Techs, Sand Sharks, and Sand Mans; however, Brown would prefer the use of hand tools in order to protect organism living in the upper layers of sand since the machines damage so much (2010). In Alabama, “Thunder on the Gulf” and local festivals (with fresh seafood) has helped to boost tourism numbers (2010). 50,000 people from local, state, and federal agencies have come together to help clean up Louisiana, whether it be squeegee-ing off oil from the surface of the waterto pulling up clumps of dead marsh grass that has collected oil to operatingmachines that scare away birds from areas with oil (The Shores of Recovery, 2011).All of this will be paid for by BP eventually; however, BP has refused to pay forcertain things. For example, the Mississippi River is being used to help flush out theoil from the coast shores. The oysters that live in that area will die off due to the lack of salt water; people who harvest these oysters will not benefit
  • 10. from BP because BPfeels that the oysters were not affected by the oil and they do not need to fund areseeding of oyster farms (2011). Due to the media’s reporting that beaches were ruined after the oil spill, many people have been deterred from visiting the coast even a year after the spill because of fears that the beaches are still coated with oil; manytourism agencies have to fight twice as hard to attract tourists to the beaches (2011).
  • 11. References Beard. E., Hannan, M,. & Hayward, P. (2010). After the Spill. (Cover Story). Parks and Recreation, 45 (11), 38-45. Begley, S., Yarett. I., & Stone, D. (2010). What the Spill will Kill. (Cover story).Newsweek, 155 (24), 24-28. General Facts about the Gulf of Mexico. (2011). Retrieved February 16, 2012, fromhttp://www.epa.gov/gmpo/about/facts.html. Gerstein, J. (2010). The Gulf of Mexico Oil Spill by the Numbers. The Daily Green. Retrieved February 16, 2012, from http://www.thedailygreen.com/environmental-news/latest/gulf- of- mexico-oil-spill-facts. Jervis, R. & Jones, C. (2010). Oil Spill Takes a Toll on Tourism on Gulf Coast. USAToday. Retrieved February 16, 2012, from http://www.usatoday.com/NEWS/usaedition/2010-06- 25-1Aspill25_CV_U.htm. The Shores of Recovery. (2011). Economist, 398 (8730), 31-33.
  • 12. Walsh, B. (2010). Stopping the Oil Spill. Time, 176 (5), 24-27. http://www.epa.gov/gmpo/about/facts.html http://www.thedailygreen.com/environmental-news/latest/gulf- http://www.usatoday.com/NEWS/usaedition/2010-06-