<ul><li>is a rigorous methodology that analyzes the communication codes and their undertones and implicit meanings , their effectiveness and the value systems they spread </li></ul>SEMIOTICS… <ul><li>helps to discover the hidden meanings of words, images, shapes and symbols in a specific cultural and social field </li></ul><ul><li>can be applied to every kind of text because focused on the meaning that can be communicate through different codes </li></ul>[email_address]
SEMIOTICS RESEARCH FOR QUALITATIVE [email_address]
<ul><li>represents an essential analysis tool both during the desk phase (on the definitive or non definitive communication material) and the field phase (on consumers response) </li></ul>Semiotics for qualitative research <ul><li>enables a profound analysis not only of what is said but it also uncovers what is not said explicitly </li></ul><ul><li>is very useful to deeply understand consumers insights and habits </li></ul>[email_address]
Semiotic analysis of the communication mix to know deeply the own identity and personality in a competitive scenario Communication codes effectiveness evaluation (websites, advertising, packaging, naming, brand logo...) & creativity Semiotics for the brand BRAND IDENTITY & BRAND POSITIONING IN A COMPETITIVE SCENARIO To find a more relevant positioning (New Product Development) To create sexy, effective and incisive communication issues To understand the own strenghts and weakness and those of competitors (Semiotic Swot Analysis) To create a fitting, strong and distinctive brand core message
Semiotic tools applied to marketing are the result of a scientific path coming from structural anthropology and linguistic . They are models and rules worldwide shared. <ul><li>SEMIOTIC SQUARE: to map the brand and the competitors’ values setting up the brand identity. </li></ul><ul><li>NARRATIVE & DISCORSIVE STRUCTURES: to find out the narrative roles , the expected target and the tone of voice . </li></ul><ul><li>SEMANTIC ANALYSIS OF VISUAL AND VERBAL CODES: to bring to light denotations and connotations , metaphors and figures of speech , to discover the underlying meaning and the immaterial elements hidden under words and images. </li></ul>[email_address]
Do you want to discover… Valentina Imperi semiotician [email_address] … the emotional side of your business?