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WHAT SEMIOTICS? ABOUT [email_address]
[object Object],SEMIOTICS… ,[object Object],[object Object],[email_address]
SEMIOTICS  RESEARCH FOR QUALITATIVE [email_address]
[object Object],Semiotics for  qualitative research ,[object Object],[object Object],[email_address]
SEMIOTICS  BRAND FOR THE [email_address]
Semiotic analysis of the  communication mix  to know deeply the own identity and personality in a  competitive scenario Communication codes effectiveness evaluation  (websites, advertising, packaging, naming, brand logo...) & creativity  Semiotics for the brand BRAND IDENTITY  &  BRAND POSITIONING  IN A COMPETITIVE SCENARIO To find a  more relevant positioning  (New Product Development) To create  sexy, effective and incisive communication issues  To understand the own  strenghts and weakness  and those of competitors  (Semiotic Swot Analysis) To create a  fitting, strong and distinctive brand core message
Something about TOOLS SEMIOTIC [email_address]
Semiotic tools applied to marketing are the result of a  scientific path  coming from  structural anthropology  and  linguistic . They are  models and rules worldwide shared. ,[object Object],[object Object],[object Object],[email_address]
Do you want to discover… Valentina Imperi semiotician [email_address] … the  emotional side  of your business?

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What About Semiotics?

  • 1. WHAT SEMIOTICS? ABOUT [email_address]
  • 2.
  • 3. SEMIOTICS RESEARCH FOR QUALITATIVE [email_address]
  • 4.
  • 5. SEMIOTICS BRAND FOR THE [email_address]
  • 6. Semiotic analysis of the communication mix to know deeply the own identity and personality in a competitive scenario Communication codes effectiveness evaluation (websites, advertising, packaging, naming, brand logo...) & creativity Semiotics for the brand BRAND IDENTITY & BRAND POSITIONING IN A COMPETITIVE SCENARIO To find a more relevant positioning (New Product Development) To create sexy, effective and incisive communication issues To understand the own strenghts and weakness and those of competitors (Semiotic Swot Analysis) To create a fitting, strong and distinctive brand core message
  • 7. Something about TOOLS SEMIOTIC [email_address]
  • 8.
  • 9. Do you want to discover… Valentina Imperi semiotician [email_address] … the emotional side of your business?