The document summarizes survey results from a Mobilitrix workshop. Key findings include: - Customers were segmented by age, gender, city, and other factors to gain a holistic understanding. - Engaging current customers and building loyalty was a focus through targeted communications and incentives. - Questions gauged customer preferences to inform product selection and promotions. - Results showed opportunities to increase interaction, educate new parents, and shift behaviors through in-store promotions.

1. Mobilitrix Workshop
Survey results
2 March 2012

2. Distill what your campaign objectives are,
Be able to measure them
- Build a new relevant database
- Start knowing your customers
- Earn trust of your customers
- Get holistic view of customers
Get customers to opt-in:
3 Different call to actions for:

3. What is your Age?
Segmentation is KEY!
30%
70%

4. What is your Age?
30%
60%
10%

5. What is your Age?
39%
31%
23%
7%

6. What is your Gender?
40% 60%
54% 66%
17% 83%

7. In which city do you live?
10% Other
Interesting fact:
There are 6.8 billion people on
this planet. Of these, 75% own a 90%
cellphone, but only 62% own a
toothbrush

8. In which city do you live?
13.33% Other
40%
6.67%
6.67%

9. In which city do you live?
33% Other
6.67%
20%
13.33%
26.67%

10. Customer retention
Re-Engage & Re-Group
Build a loyal targeted community
Group SMS sent to new groups created:

11. Q1: How often do you visit your dentist?
60%
50%
40%
30%
20%
10%
0%
Every 6 months Once a year Once every 5 years

12. Shelf allocation!
Display the need.
What are competitors
displaying?
Q2: What other oral hygiene products do you use?
Sensodyne
Dental floss and mouth wash
Floss
Aquafresh
Mouthwash
Learn from
customers, how to drive
CROSS SELLING

13. Learn customer
preferences: 50% of
customers preferred a
Q3: Select the Colgate coupon of your choice:
mouthwash coupon
16%
R5 Colgate mouthwash
coupon
R5 Colgate floss coupon
50%
33% R5 Colgate toothpaste
coupon

14. Q1: Which stage are you at?
70%
60%
50%
40%
30%
20%
10%
0%
Bump on board Toddler Busy baby First steps

15. 75% of Customers just
Q2: How many children do you have?
had their first born.
Guide and educate first
time parents
25%
This is my first child
This is my 2nd child
75%

16. See how
Incentivizing your
customers increases
interaction rates
Q3: Would you be interested to participate
in our customer research forum?
✔ =50%
✗ =50%

17. Implement instore
promotions to shift
customer behavior and
Q1: How often do you visit Shoprite? increase foot traffic
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Everyday Once a week Every second week Once a month

18. Q2: What is your average spent per month at Shoprite?
10%
10%
R0 – 50
R51 – R100
More than R100
80%