Comparison of different UI and their effect moderated by culture.

3. Title: Mobile user interfaces, culture and user experience -
An empirical study
Iwan Gulenko

4. “Android, iOS and mobile webapps all show different UI;
they lead to different UX. How to position Windows 8
amongst them?”
Flow

5. UI UX
Bill Buxton
- Pioneer in HCI / UX superstar
- Did research on multitouch
already in `84
- Hired by Microsoft since 2005
I was inspired by Prof. Scott MacKenzie
my HCI teacher

6. “We are deluding ourselves if we think that the products
that we design are the "things" that we sell, rather than the
individual, social and cultural experience that they
engender. Design that ignores this is not worthy of the
name.”
– billbuxton.com.

7. Color Focus IconsColor Focus Icons
Reinecke & Berstein (2013): Knowing what a user likes: A design science approach to
interfaces that automatically adapt to culture.

8. Color Focus Icons

10. Color Focus Icons

11. Color Focus Icons

14. Which user interface do you prefer?

16. 280

17. 106
100

18. Which user interface color do you prefer?
↑7%

19. Which adjustment do you prefer?
↑4%

20. Which windows icon do you prefer?
↑10%

21. Which book icon do you prefer?
↑16%

22. Which widgets do you prefer?
↑31%

23. Which user interface do you prefer?
↑6%

24. What do you think of the iOS, Android, and Windows 8 user experience?"

25. […] You can personalize a Windows, how to work, how to look, or how to operate and
under what conditions […]
[…] Windows 8 I do not even know people who have phones using it […]
[…] Windows 8 has distinct advantages over both of the other platforms. Windows 8 is a
full PC OS […]
“Android, iOS and mobile webapps all show different UI
and lead to different UX. How to position Windows 8
amongst them?”

27. Color Focus Icons
“Products must be reconciled to the needs of individuals, societies,
and cultures to which they are being targeted.”
– Bill Buxton. Sketching user experiences, p. 11.