This is a introduction to phishing technology. basic definition and terms.

3.  A Novel Phishing Page Detection Mechanism
Using HTML Source Code Comparison and
Cosine Similarity
Roopak.S, Tony Thomas
School of Computer Science & IT
Indian Institute of Information Technology and Management –
Kerala Thiruvananthapuram,India

4.  Phishing is the method used to steal
personal information through spamming
or other deceptive means.
 Phishing is a technique used by hackers
to trap online users.

5.  In computing, phishing is a criminal
activity using social engineering
techniques.
 eBay and PayPal are two most targeted
companiesw, and online banks are also
common targets.
 Phishing is typically carried out by email
or instant messaging, and often directs
users to give details at a website.

6.  2,000,000 emails are sent
 5% get to the end user – 100,000 (APWG)
 5% click on the phishing link – 5,000 (APWG)
 2% enter data into the phishing site–100(Gartner)
 $1,200 from each person who enters data (FTC)
 Potential reward: $120,000.

7.  As scam artists become more
sophisticated, so do their phishing e-mail
messages and pop-up windows.
 They often include official-looking logos
from real organizations and other
identifying information taken directly
from legitimate Web sites.

8.  The Impact of phishing are both domestical
and international, that are concern with the
commercial and financial sectors
 Erosion of Public Trust in the Internet. Phishing
also decreases the public’s trust in the Internet
 Direct Financial Loss.

9.  Ensure that your Internet browser is up to
date and security patches applied.
 Avoid responsing any unknown email or
giving your financial information to that mail.
 Regularly log into your online accounts.
Don't leave them for a long period of time
 If anything is suspicious, contact your bank
and all card issuers

10.  http://en.wikipedia.org/wiki/Phishing
 http://education.mrsec.wisc.edu/
 http://www.phishing.org/phishing-techniques/

11.  Thank you