ORIENT UXpress / How cultural diversities affect user experience

Takumi Yoshida Seung Jun Jeong Julie Zhu
Interface Designer
JAPAN
Interactive - Industrial Designer
SOUTH KOREA
UX Designer
CHINA
lunedì 27 ottobre 2014

Un gruppo informale che organizza
incontri sulla User Experience
(e afﬁni).
Quasi sempre il 3° martedì
di ogni mese.
+ Discussioni intorno a un libro
+ Conferenze con esperti del settore
+ Workshop e laboratori

Federica Pecoraro
UX Designer
@Fightbean
Luana Donetti
UX Consultant
@Amaris
Mariateresa Dell’aquila
Information Architect
@Experientia
Luisa Valente
Interaction Designer
Freelance
Dario Dellanoce
Digital Consultant
Freelance
Antonella Masala
UX Consultant
@Amaris

facebook.com/uxbctorino
to.uxbc@gmail.com

Matteo Botto
31 ANNI, TORINO
ART DIRECTOR & INTERACTION DESIGNER

金沢
KANAZAWA

User Experience Design in
ASIA

UX in Japan
References and Related Links (21/10/2014)
Links
1. Fake food in japan
2. Food Artist Uses Wax to Make Incredibly Realistic Food Samples in Japan
3. N905i product speciﬁcation (Japan)
4. "Manner Mode" (Japanese)
5. First Japanese phone with Manner mode (P201 HYPER)
Images
1. Japanese information design images
2. Japanese architecture designs
Publications
1. "Wrong about Japan" by Peter Carey

Online Privacy
No immagini private
sui social network

Tsukasa N*******
(cool cat)

Mao M********

Solo su invito
Solo conoscienza diretta
Lungo processo
di registrazione
MIXI

Ultimo step: numero
telefonico giapponese
(obbligatorio)
MIXI

Mascotte Mania
Uso di personaggi infantili
anche in contesti istituzionali

Ambasciata Americana

Pipo Kun
(Polizia di Tokyo)

Partito Comunista Giapponese

–Johnny Appleseed
“Type a quote here.”
Li ZHU
JULIE@WEBSUSHI.IT
UxBookClub Torino 21. Oct 2014
UX IN CHINA

CULTURE
DIGITAL CULTURE
DESIGNED IN CHINA

HOW TO STAND IN LINE

NOISE LEVEL INSIDE A RESTAURANT

HANDLING PROBLEMS

CONTACTS/RELATIONSHIP

WAY OF LIFE

COLOURS
RED Brides, good luck, celebration, summoning
CHINAEUROPE/WESTERN
Excitement, love, passion, stop
YELLOW Nourishing, royalty
Happiness, hope, joy, cowardice, hazards,
weakness
BLUE
GREEN
WHITE
BLACK
Soothing, “something blue” bridal
tradition
Immortality
Spring, new birth, go, safe, environmental
awareness, Xmas (with red)
exorcism, green hats indicate a
man’s wife is cheating on him
Marriage, angels, doctors, hospitals, peace Mourning, death
mourning, funerals, death, rebellion, cool,
restfulness
Colour for young boys

CHINESE CHARACTERS

CULTURAL SYMBOLS, CALLIGRAPHIC ELEMENTS AND FESTIVITIES

拼音（PĪNYĪN）
PHONETIC-BASED INPUT

NUMBERS
Certain numbers are auspicious (吉利) or inauspicious (不利)
4
3 "birth" (生)
"togetherness". It is a lucky number for relationships
8 “fortune”, wealth, with several eights is considered very lucky.
9 associated with the Emperor, long lasting, often used in
weddings
$58, $88
7
sounds similar to the word “death”, 14
Back in 2003, a Chinese airline paid $280,000 for the phone number
88888888.

1 means “want,” 2 means “love,” 4 means “dead” or “world” or “is,” 5 means “I,” 7 means “wife” or “eat,”
8 means “get rich” or “not,” and 9 means “long time” or “alcohol.”
DIGITS OVER LETTERS
http://www.1688.com/ - “endless fortune”
51job.com - “I want a job.”
McDonalds’ delivery online 4008-517-517.com -“517” - “I want to eat.”
5201314 - 我爱你一生一世 - “I will love you forever”

NAMING
Reebok 锐步 quick steps
Nike enduring and persevering耐克
Coca-Cola 可口可乐 tasty fun
In China, names have a deep significance
Heineken happiness power喜力
Citibank 花旗银行 star-spangled banner bank
FACEBOOK DOOMED TO DIE非死不可

CLASSICAL GARDEN
STYLE STARBUCKS
Rebranding itself from cheap,
take-out coffee (which worked
for Americans) to aspirational,
expensive, air-conditioned
bistro (which worked for
Chinese).

MCDONALD’S, A LOCAL TOUCH WITH CHINESE STORE DECOR
"I'm Lovin' It.” - "It's good to get together.”

LOVE EVERYTHING NEW
Food innovation concept, impossible in
Italy!

DIGITAL CULTURE

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