The document provides information about LG Electronics, including its vision, mission, values, products, organizational structure, functional areas, employees, current profit levels, market share, SWOT analysis, future plans, and a group's learning experience visiting the company. Key points include LG's vision to be a global leader in digital innovation, its diverse product portfolio including home entertainment and appliances, functional areas such as procurement and marketing, plans to invest $208 million in Sri Lanka, and the group learning about LG's customer focus and management processes.

2.  AMP/HNDIT/2015/F/0003
 AMP/HNDIT/2015/F/0018
 AMP/HNDIT/2015/F/0029
 AMP/HNDIT/2015/F/0039
 AMP/HNDIT/2015/F/0085
 AMP/HNDIT/2015/F/0086
 AMP/HNDIT/2015/F/0088
 AMP/HNDIT/2015/F/0018
 AMP/HNDIT/2015/F/0018
 AMP/HNDIT/2015/F/0018
 AMP/HNDIT/2015/F/0018
Group Members:-

3. TOPICS TO COVER
 Introduction.
Vision & Mission.
Values & Products.
 Nature of the organization.
 Organization Structure.
Functional Areas.
Employees.
 Current profit level.
Market Share.
Competitive Analysis.
 SWOT Analysis.
 Future Plans.
 Learning Experience.

4. INTRODUCTION
 The company was originally established in 1958 as
Goldstar, producing radios, TVs, refrigerators, washing
machines, and air conditioners.
 The L.G group was a merger of two Korean
companies Lucky and Goldstar.
 Is the second largest producer of television and third
largest producer of mobile phones.

5.  LG’s Vision is to become a worldwide leader in digital
that ensures customer satisfaction through innovative
products and superior services.
MISSION
 To create value for customers.
 To respect human dignity.
 To become best in its field.
VISION

6. Values
 The following are the values bound by LG’s.
Care for customer.
Respect for associates
Excellence through teamwork
Always learning
Trust mutually.
Ethical practices

7. PRODUCTS
• HOME ENTERTAINMENT
• HOME APPLIANCES

8. • MOBILE COMMUNICATION
• AIR CONDITIONS & ENERGY SOLUTIONS

9. Nature of the organization
• LG pursues its 21st century vision of becoming a true
global digital leader who can make its customers
worldwide happy through its innovative digital products
and services.
• LG has set a strategy to develop products that reduce
environmental impacts throughout the life cycle of the
products.
• It is classified into three categories human, energy, and
resource.
• The services of LG are available in more than 110
countries of the world.
• LG Electronics controls 114 local subsidiaries in Sri lanka.

10. ORGANAIZATION STRUCTURE
BOARD
Managing Director
Production Procure Admini
-
Finance Marketing Purchase
MIS
Supervisors
Manager Deputy
Manager
Technicians
Helpers
Attainders
Asst. Manager
Attainders
Deputy
Manager
Manager Dairy
Dy. Manager
s
Tech Officer
Asst. Manager
Extension
Officer
Extension Asst.
Admini
.Superintend
Admini.
Assistants
Clerk
Attainders
Dy. Manager
Superintend
Cashier
Accountants
Mkt. Officers
Sales
personnel
Supervisors
System Officer
MIS Assistant
Data entry
Operator
Assistant
Manager
Purchase
Officer
Purchase
Assistantss
Attainder
Helpers Sales men

11. FUNCTIONAL AREAS
• PROCUREMENT DEPARTMENT
• PRODUCTION DEPARTMENT
• MARKETING DEPARTMENT
• MIS DEPARTMENT
• HUMAN RESOURCE MANAGEMENT
• QUALITY CONTROL DEPARTMENT
• FINANCE DEPARTMENT
• SECURITY DEPARTMENT

12. EMPLOYEES
Category Total Executives
General & Administrative
Technical Other
G4 G3 G2 G1 Subtotal
Total
No. of
employees 29,526 241 2,228 7,633 9,080 577 19,518 9,316 451
%
100 0.8 7.5 25.9 30.8 2.0 66.1 31.6 1.5
Average age
33.8 49.2 44.1 36.2 29.8 27.1 33.8 33.4 29.3
Male
No. of
employees
24,781 236 2,217 7,168 7,702 392 17,479 6,899 167
%
83.9 97.9 99.5 93.9 84.8 67.9 89.6 74.1 37.0
Average age
35.2 49.3 44.2 36.4 30.2 27.5 34.5 36.7 35.0
Female
No. of
employees
4,745 5 11 465 1,378 185 2,039 2,417 284
%
16.1 2.1 0.5 6.1 15.2 32.1 10.4 25.9 63.0
Average age
26.2 43.2 40.3 32.4 27.6 26.2 28.7 24.0 25.9

13. Current profit level
• LG announced a fourth-quarter 2015 operating profit of
USD 301.38 million, marking a 27 percent increase from the
same period in 2014.
• The large part to improved quarterly profitability from
home appliances and home entertainment products.

14. MARKET SHARE
21.6
24.6
23.6
9.6
5.3
4.4 1.4
2.3
6.2
LG
SAMSUNG
SONY
PHILLIPS
SANSUI
VEDIOCON
BPL
IGO
ONIDA
HOME ENTERTAINMENT IN ELECTRONICS

15. COMPETITIVE ANALYSIS

16. SWOT Analysis
1. Strengths.
 LG is multinational company and has created brand
image around the world
 Have reliable products, easy to use and modern product
design.
 Wide range of products to serve all categories
 Good after sales service offered.
 Has got manufacturing unit in tax incentive .

17. 2. Weaknesses
 Samsung being its competitor provides similar
products.
 Difficulty in operating complex machines due to the
lack of training in Srilanka.
 Consumers compare L.G with Samsung its Korean
rival not with other global companies.

18. 3. Opportunities
• Fast growth of the home appliances market.
• Competitors helping in the adaptation of the new
technology
• Marketing Expansion
• Strategic Partnership

19. 4. Threats
• Close competitors like Samsung are compared to it.
• Price war with Samsung.
• Competition from srilankan brand and other foreign
brands.
• Government Regulations
• Sluggish Economy

20. • LG has a positive perception of Srilanka and the
consumer.
• LG is making a foray into the e-commerce market in
srilanka and has partnered with various local websites
like fabmall.com, rediff.com, indiatimes. and
Sriplaza.com.
• LG is also planning to invest over US$ 208 million in
Srilanka over the next three years to expand the
business.
• Mobile software development is also on LG’s agenda.
FUTURE PLANS

21. LEARNING EXPERIENCE
 We learnt many things about the functioning of the company and
position of the LG company.
 LG has given more importance to the customer satisfaction.
 We observed the working technologies, management process,
hierarchical relationships among the employees.
 We interacted with respective heads of the departments.
 LG company has given more importance to the employee.