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LG PVT. LTD<br />
Brief history<br />Established in 1958 as GoldStar(today’s LG Electronics) <br />Established In India: Jan 1997<br />Manag...
Vision<br />LG Electronics is pursuing the vision of becoming a true global digital leader, attracting customers worldwide...
LG india<br /><ul><li>LG electronics entered Indian market in 1997 as LG electronics India pvt. ltd.
There are 83 LG stores across the country.
It’s a consumer durable leader in India with 27% market share.</li></li></ul><li>LG brand<br />The LG brand comprises four...
MainProducts<br />Home Entertainment<br />Plasma Display Panels, LCD TVs, LED LCD TVs, Colour TVs, Audios, Home Theatre Sy...
Products of LG<br />
LG Financial Performance<br />
LG  market share in India<br />LG share in Indian market by volume<br /><ul><li>29.4% in refrigerators.
26.3% in colourtv’s
35.8% in washing machine.
38% in microwave ovens.</li></li></ul><li>Management style of LG<br /><ul><li>LG believes in “sustainable corporate manage...
LG continually assesses new ways to develop its organisation.
LG manages risks by closely monitoring its financial and non-financial concerns.
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Lg pvt

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Lg pvt

  1. 1. LG PVT. LTD<br />
  2. 2. Brief history<br />Established in 1958 as GoldStar(today’s LG Electronics) <br />Established In India: Jan 1997<br />Managing Director : MR. Moon B. Shin<br />Corporate Office : Plot no51, UdyogVihar, SurajpurKasna Road, Greater Noida (UP)<br />Corporate Website : http://www.lg.com<br />Number of Employees: 3000+<br />
  3. 3. Vision<br />LG Electronics is pursuing the vision of becoming a true global digital leader, attracting customers worldwide through its innovative products and design. The company’s goal is to rank among the top 3 consumer electronics and telecommunications companies in the world by 2010.<br />
  4. 4. LG india<br /><ul><li>LG electronics entered Indian market in 1997 as LG electronics India pvt. ltd.
  5. 5. There are 83 LG stores across the country.
  6. 6. It’s a consumer durable leader in India with 27% market share.</li></li></ul><li>LG brand<br />The LG brand comprises four basic elements: values, promise, benefits, personality .<br />Values:-the brand’s core values that never changes.<br />Promise :- it’s the LG’s promise to what it delivers.<br />Benefits:- benefits that are consistently delivered to the customers.<br />Personality:- human characteristics that are expressed to customers.  <br />
  7. 7. MainProducts<br />Home Entertainment<br />Plasma Display Panels, LCD TVs, LED LCD TVs, Colour TVs, Audios, Home Theatre System, DVD Recorder/Player, BluRay Players<br />Home Appliances<br />Refrigerators, Washing Machines, Microwave Ovens, Vacuum Cleaners, Air Purifiers<br />AC<br />Split AC, Window AC, Commercial AC’s<br />Business Solutions<br />LCD monitors, CRT monitors, Network Monitors, Graphic Monitor, Optical Storage Devices, LED Projectors, NAS (Network attached Storage) and Digital signage<br />GSM<br />Smart Phones, Color Screen GSM Handsets, Camera Phones, Touch Screen Phones, 3G Phones, Multimedia Phones, Dual SIM Phones, CDMA Phones<br />
  8. 8. Products of LG<br />
  9. 9. LG Financial Performance<br />
  10. 10.
  11. 11. LG market share in India<br />LG share in Indian market by volume<br /><ul><li>29.4% in refrigerators.
  12. 12. 26.3% in colourtv’s
  13. 13. 35.8% in washing machine.
  14. 14. 38% in microwave ovens.</li></li></ul><li>Management style of LG<br /><ul><li>LG believes in “sustainable corporate management”.
  15. 15. LG continually assesses new ways to develop its organisation.
  16. 16. LG manages risks by closely monitoring its financial and non-financial concerns.
  17. 17. LG intends to build global leadership by using its brand stategies.</li></li></ul><li>Corporate Management System (CMS) of LG.<br /><ul><li>LG’s CMS is centered around its board of directors and professional management personals .</li></li></ul><li>Future plans of LG<br /><ul><li>LG considers mobile, flat panel display and PC as its growth engines.
  18. 18. In coming five years LG is going to concentrate on its growth engines.
  19. 19. Aim is to increase exports from India to about 40%.</li></li></ul><li>Human resource system of LG<br /><ul><li>Performance based rewards.
  20. 20. Equal opportunities
  21. 21. Training
  22. 22. Rewards
  23. 23. Fixed salaries are determined every year through fair evaluation process.</li></li></ul><li>Career at LG<br /><ul><li>R & D: responsible for research, product plan, design and patent.
  24. 24. Marketing: responsible for overseas marketing and sales, marketing planning, customer service.
  25. 25. Production: responsible for product manufacturing, production technologies, purchasing,</li></li></ul><li>Thank you<br />

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