Brief history<br />Established in 1958 as GoldStar(today’s LG Electronics) <br />Established In India: Jan 1997<br />Managing Director : MR. Moon B. Shin<br />Corporate Office : Plot no51, UdyogVihar, SurajpurKasna Road, Greater Noida (UP)<br />Corporate Website : http://www.lg.com<br />Number of Employees: 3000+<br />
Vision<br />LG Electronics is pursuing the vision of becoming a true global digital leader, attracting customers worldwide through its innovative products and design. The company’s goal is to rank among the top 3 consumer electronics and telecommunications companies in the world by 2010.<br />
LG india<br /><ul><li>LG electronics entered Indian market in 1997 as LG electronics India pvt. ltd.
It’s a consumer durable leader in India with 27% market share.</li></li></ul><li>LG brand<br />The LG brand comprises four basic elements: values, promise, benefits, personality .<br />Values:-the brand’s core values that never changes.<br />Promise :- it’s the LG’s promise to what it delivers.<br />Benefits:- benefits that are consistently delivered to the customers.<br />Personality:- human characteristics that are expressed to customers. <br />
MainProducts<br />Home Entertainment<br />Plasma Display Panels, LCD TVs, LED LCD TVs, Colour TVs, Audios, Home Theatre System, DVD Recorder/Player, BluRay Players<br />Home Appliances<br />Refrigerators, Washing Machines, Microwave Ovens, Vacuum Cleaners, Air Purifiers<br />AC<br />Split AC, Window AC, Commercial AC’s<br />Business Solutions<br />LCD monitors, CRT monitors, Network Monitors, Graphic Monitor, Optical Storage Devices, LED Projectors, NAS (Network attached Storage) and Digital signage<br />GSM<br />Smart Phones, Color Screen GSM Handsets, Camera Phones, Touch Screen Phones, 3G Phones, Multimedia Phones, Dual SIM Phones, CDMA Phones<br />
38% in microwave ovens.</li></li></ul><li>Management style of LG<br /><ul><li>LG believes in “sustainable corporate management”.
LG continually assesses new ways to develop its organisation.
LG manages risks by closely monitoring its financial and non-financial concerns.
LG intends to build global leadership by using its brand stategies.</li></li></ul><li>Corporate Management System (CMS) of LG.<br /><ul><li>LG’s CMS is centered around its board of directors and professional management personals .</li></li></ul><li>Future plans of LG<br /><ul><li>LG considers mobile, flat panel display and PC as its growth engines.
In coming five years LG is going to concentrate on its growth engines.
Aim is to increase exports from India to about 40%.</li></li></ul><li>Human resource system of LG<br /><ul><li>Performance based rewards.