These quick tips will help you make the most of your email campaigns and newsletters. Following these tips will ensure that more people open your email and take the action you want them to.

1. Email Marketing Tips
By Better Marketing
Nilesh Bhojani
Unmana Datta

2. Subject Line Is Most Important
• The first 6 to 8 words in your subject line
are the most important – this is what
makes the recipient want to open the email
and read.
• A tablet or a smart phone will display even
fewer characters in the subject line, so
focus on the first 3-4 words.
• An unattractive subject line means your
email might get deleted without ever being
opened.

3. Don’t Forget the “From” Field
• Use the From field carefully.
• If you are a small business and your
customer knows you by name, use your
name.
• If your business name is recognizable
but customers might not remember your
name, use the business name.
• Test the emails on different email clients
to see what the From field looks like.

4. Use Images and Alt Text Wisely
• Most email clients DO NOT download
images by default.
• If your email has only images, your
recipient has to make one extra click to see
any content!
• Alt text is displayed when images don’t
load. Use descriptive, interesting alt text.

5. Focus on Top Section of the Email
• The beginning of your email is what
recipients see first, as a snippet or in the
reading pane.
• Make this interesting enough that your
recipient wants to open the email or scroll
down.
• Using images here leaves no room for text:
if images aren’t enabled by default, the
recipient sees nothing relevant.

6. Highlight the Call to Action
• What action do you want recipients to take:
buy your product, go to your blog, sign up?
Explain this clearly.
• Repeat the call to action. It should appear
at least twice, and even three or four times
in the email.
• Do not place the call to action only in an
image. Have a line of text as well, so
recipients can see it even without
downloading images.

7. Avoid Small Text and Clutter
• A lot of content in one email will divert the
recipient’s attention from the core offer
and call to action.
• Keep the font size bigger so it’s easier to
read on smaller devices as well.

8. Summary
• The first 4-5 words of your email subject must
hook the recipient in
• The first few lines are critical: get to the point
quickly
• If you use images, definitely use alt text
• Highlight the benefit (offer), required action and
time frame
• Don’t use small fonts or unnecessary information
• Test on different email clients (Gmail, Outlook,
etc.), browsers, and devices

9. Thank You!
• Email marketing is one of the most powerful
mediums. Use it wisely – don’t spam!
• For more marketing tips from us, read
Markitty.com/Blog or like us on
www.facebook.com/markittyapp.

10. About Us
Markitty is an online tool that offers suggestions
based on your marketing activities. Check out
Markitty.com.
For consulting services, workshops, or speaking
engagements, email contact@bettermarketing.in.