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Content Marketing for Small Businesses

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If you're a small business, don't pretend to be a big established firm. Small businesses have some unique advantages when it comes to content marketing. Build on these, and do what comes naturally to you.

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Content Marketing for Small Businesses

  1. 1. THE ADVANTAGES OF BEING SMALL Unmana Datta
  2. 2. 1. YOU CAN MAKE THINGS PERSONAL.
  3. 3. Example of how to keep it personal, even if you work in B2B
  4. 4. Don’t be afraid to turn away the customers you are not targeting
  5. 5. 2. YOU CAN HAVE A CONSISTENT BRAND PERSONALITY.
  6. 6. Be consistent across all platforms, media, communications
  7. 7. 3. YOU CAN BE MORE AGILE.
  8. 8. 4. YOU ARE CLOSER TO YOUR CUSTOMERS
  9. 9. Talk to your customers. Answer their questions through your content.
  10. 10. 5. YOU CAN BE MORE FOCUSED.
  11. 11. Focus on one target audience. Don’t try to be all things to all people.
  12. 12. DON’T PRETEND TO BE BIG. REVEL IN YOUR SMALLNESS.

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