The intro notes from CMU:DIY x The Great Escape 2016.

1. CMUdiy.com
CMU:DIYCMU:DIY x THE GREAT ESCAPE 2016

2. CMUdiy.com
MAKE:MONEY

3. CMUdiy.com
HOW DO YOU MAKE MONEY FROM MUSIC?
INTELLECTUAL PROPERTY
LIVE PERFORMANCE
FAN RELATIONSHIP

4. CMUdiy.com
IP PRODUCTS
©
Musical Compositions
Lyrics
PUBLISHING RIGHTS ©
Sound Recordings
Music videos
MASTER RIGHTS
©
Artwork
Photography
ARTISTIC RIGHTS ®
Band Name
Band Logo
TRADEMARKS

5. CMUdiy.com
LIVE PERFORMANCE
 An artist’s live career goes
through various stages…
 It only becomes profitable
for the artist around
theatre level.
 At grass roots the main
income actually comes
from copyright.
 And it’s really about
building a fanbase.
Self-promoted gigs, pay-to-play gigs
Gig & club-nights, festival new band stages
Pub/club venue touring, festival stages
Theatre venue touring, festival main stages
Arena touring, festival headline slots
Stadium touring

6. CMUdiy.com
YOUR FAN BUSINESS
you + your music + your shows
your fanbase
SELL THEM STUFF!
Recordings TicketsMerch
Premium Products SubscriptionsVIP Experiences

7. CMUdiy.com
MUSIC:INDUSTRY

8. CMUdiy.com
MEET THE MUSIC INDUSTRY
THE MUSIC INDUSTRY
MUSIC RIGHTS
Record Label
Merchandiser
Music Publisher
LIVE INDUSTRY
Booking Agent
Promoter
Ticket Agent
FAN BUSINESS
Direct To Fan
Brand Agency
MANAGEMENT (+ lawyer and accountant)

9. CMUdiy.com
GET:STARTED

10. CMUdiy.com
GETTING STARTED
 Once you’ve cracked the songs, it’s all about building fanbase.
 Once you start building a fanbase, the industry may get interested.
 But how do you build a fanbase?
 The best tool for building fanbase is gigging.
 But how do you get a gig?
 You’re probably going to have to organise it yourself.

11. CMUdiy.com
GOING LIVE
 How do you choose and book a venue?
 How do you sell tickets?
 How do you publicise the show?
 What happens on the day?
 What is your show going to be like?
 How do you make sure you take your fanbase with you?
 How do you connect with the industry?

12. CMUdiy.com
CMU
cmusignup.com
CMU
cmudiy.com
CMU
cmuinsights.com
CMUdiy.com

13. CMUdiy.com
CMU:DIY