MUC110 LEC11.Music In Tv And Advertising

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Music in TV

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MUC110 LEC11.Music In Tv And Advertising

  1. 1. Music in TV & Advertising © 2007 musicbizclasses.com
  2. 2. Music in TV, Video & Advertising Examples: • Award shows- Grammys CMA, MTV awards • Featured Performances- on SNL • Music Television- MTV • Televised Concerts- Live Performances • TV theme songs- Friends • Background music • TV Soundtracks • Commercials © 2007 musicbizclasses.com
  3. 3. Music in Advertising Ad Spots– 30, 60 seconds • Jingles- original commissioned works • Licensed music Sonic branding • TV Station IDs • Computers, • Video Games National- Ad Agencies Local – Small businesses & TV networks © 2007 musicbizclasses.com
  4. 4. Ad Agencies • Multi-Billion Dollar Business • Global, full-service • Boutique Services: • Consultative/Strategy • Creative/Production • Administrative/Media Buying Develop integrated ad campaigns © 2007 musicbizclasses.com
  5. 5. Production Companies Create and Produce media spots- for TV & Radio • Producer • Director • Camera • Sound • Administrative staff © 2007 musicbizclasses.com
  6. 6. Production Companies Hire Contractors, including: • Musicians • V-O talent • Graphic Design • Props/Scenery • Post-production © 2007 musicbizclasses.com
  7. 7. Production Companies Budgets and fees: • Work for Hire- Flat fee • Co-publishing- royalties shared • One composition can cost between $500.00 and $50,000 or more • Above the line costs= creative fees • Below the line costs= production fees © 2007 musicbizclasses.com
  8. 8. Goals of Advertising Music •Gain interest •Secure Product Identification Approaches: • New Compositions • Re-Recording popular styles or artists • Licensing popular songs • Stock or Library Music © 2007 musicbizclasses.com
  9. 9. Resources: •Brandweek •AdAge •APM Music © 2007 musicbizclasses.com

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