In this Unwebinar, Ian Lurie will teach you how to write concise landing page copy to increase your conversion rates. Learn how to write persuasive and clear copy for your targeted marketing landing pages.
You'll learn:
-How to capture your readers' attention with a memorable landing page first impression
-The copywriting "plague words" to avoid
-The Blank Sheet of Paper Rule and why it matters to you
-How other great companies (like Basecamp) are making their copy stand out
-Why you need to forget about "the fold"
2. Ian Lurie
CEO
Portent Inc.
Thank you for joining us!
We’ll be starting in just a few minutes
#unwebinar @unbounce @portentint
Ryan Engley
Unbounce Director of
Customer Success
10 Rules for Landing Page Copy That Converts
In the meantime…
Check out Unbounce’s first
Call To Action Conference
http://www.calltoactionconf.com/
22. #unwebinar @unbounce @portentint
10 Rules for Landing Page Copy That Converts
“Our widgets are better. Learn
why.”
why should I care? there’s no ROTI
23. #unwebinar @unbounce @portentint
10 Rules for Landing Page Copy That Converts
“A lighter, stronger widget will improve
your profit and decrease maintenance
lifecycles”
now I care
47. #unwebinar @unbounce @portentint
10 Rules for Landing Page Copy That Converts
"10 gigabytes of RAM plus the new Incredifast
Processor running at 250mhz makes our phone the
best-benchmarked available."
49. #unwebinar @unbounce @portentint
10 Rules for Landing Page Copy That Converts
“A faster processor and 10 gigabytes of RAM put our
phone’s performance ahead of the pack.”
55. #unwebinar @unbounce @portentint
10 Rules for Landing Page Copy That Converts
When written on a blank sheet of paper, your headline or hero
copy make sense to a complete stranger.
72. #unwebinar @unbounce @portentint
10 Rules for Landing Page Copy That Converts
*'''Beschreibung''': 3 Tastenmaus von Microsoft *'''Fotograf''': Darkone, 22. Juli 2005
this is a scroll wheel