SlideShare a Scribd company logo
1 of 89
Download to read offline
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #PUBCONVIRTUAL#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The Worst Technical SEO
Nightmares
& How to End Them
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #PUBCONVIRTUAL#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
“How to avoid technical SEO f*ck ups
that can send your SEO work to the
garbage and could end up making lose
your job… a real nightmare”
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Welcome
to SEO in
2020
The Journey of a technical SEO today can easily turn in an
unexpected nightmare…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/WHAT-MAKES-YOUR-SEO-FAIL-AND-HOW-TO-FIX-IT-BRIGHTONSEO
I asked last year and
technical resources
and flexibility issues
were among the top
causes of SEO
processes failure
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The overall
popularization of
JavaScript
Frameworks …
HTTPS://INSIGHTS.STACKOVERFLOW.COM/TRENDS?TAGS=ANGULARJS%2CANGULAR%2CREACTJS%2CVUE.JS
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://GO.SENSORTOWER.COM/RS/351-RWH-315/IMAGES/SENSOR-TOWER-Q3-2020-DATA-DIGEST.PDF
… used now when redesigning old and developing new sites,
that in many cases started as app first startups…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Have added an
additional layer of
complexity to the
technical SEO
optimization
process…
HTTPS://TWITTER.COM/ALEYDA/STATUS/1204757962197274624/PHOTO/1
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
For real
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ALEYDA/STATUS/1309748443829669888
But was it only me?
I asked about the
craziest
#seohorrorstories in
2020
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Let’s go through the worst technical SEO nightmares in a year
of unprecedented circumstances, and how to fix them…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Let’s start with a
classic: Those
Technical SEO issues
triggered during
Web migrations
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/LILYRAYNYC/STATUS/1285194224565137409
Web migrations that go wrong…
still happen all the time and to all type of sites
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/LODJO/STATUS/1309856165195640832
Sometimes is like if all
the *don’ts* come
together after the site
has been migrated
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/TENTAKELLADY/STATUS/1310470138844585984
Sometimes is not
even due to a Web
but hosting
migration… and
plugins that are not
refreshed
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
To stop these horror
stories great
communication &
collaboration, as well
as planning and
validation is needed
through the process…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ALEYDA/STATUS/1294343597085655043
I’ve created a
checklist for a
minimum viable
SEO validation for
Web migrations to
avoid most
common issues
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.YOUTUBE.COM/WATCH?V=GHP16A5FN6K
I’ve shared the steps
to recover from a
Web migration gone
wrong in a Crawling
Mondays too
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/7-HANDY-SEO-TOOLS-FUNCTIONALITIES-THAT-FACILITATE-A-FAST-WEB-MIGRATIONS-REDESIGNS-VALIDATION/
Check out this article
where I shared handy
functionalities from SEO
tools that facilitate Web
migrations validations too
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Something similar happens with redesigns
and structural Web changes in general
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/MXCARLOSCASTRO/STATUS/1309860926473019394
This is why SEO
planning, guidelines
and validation is
needed whenever a
structural Web
change happens
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… rules should be set when pruning the site content too
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Rules along validation are
critical before removing any
content from the site, even if
it’s “old” one
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/CRAWLING-MONDAYS/HOW-TO-PRUNE-YOUR-WEBSITE-CONTENT-IN-AN-SEO-PROCESS-CRAWLINGMONDAYS-16TH-EPISODE/
I’ve covered this topic in Crawling Mondays
and created a flowchart for it
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/CLAIRECARLILE/STATUS/1309764171580485635
Sadly these decisions are
sometimes taken from
“above” and they don’t
even ask about it…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/REBELYTICS/STATUS/1205600389283880960
… and then
this happens
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Planning and alignment with stakeholders & decision makers
before doing these changes are fundamental for success
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Another classic of SEO
horror stories happens
when handling
International Websites…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/SCREAMINGFROG/STATUS/1309760010990292993
When automatically redirecting users
and bots based on their IP location…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/YUSUFFOZBAY/STATUS/1310519205964513280
Sadly commonly
causing catastrophic
results… as the
Googlebot is referred
to only a few versions
of the site (those that
match with their IP)
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192
This is why Google recommends against it even in their
International SEO guidelines
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/HOW-TO-GROW-YOUR-ORGANIC-SEARCH-TRAFFIC-IN-INTERNATIONAL-MARKETS-CONNECTABERN
Use non-intrusive
banners to offer
users to go to ideal
version & use
cookies for
personalized user
redirects afterwards
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/PECHNET/STATUS/1313788857779978242
Another usual SEO
horror story comes
with messing
hreflang
implementation, from
using non-existing
values…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/HOW-TO-GROW-YOUR-ORGANIC-SEARCH-TRAFFIC-IN-INTERNATIONAL-MARKETS-CONNECTABERN
… to missing to point back/reciprocal tags or specifying
non-indexable URLs…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The goal of hreflang
annotations is to specify
which is the relevant
page version that should
be shown in each
country/language
market in search results
to avoid misalignment…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
It’s then critical to prioritize
hreflang implementation
on those pages that
actually need it, based on
your own context…
HTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
You don’t need to implement hreflang in these scenarios
Not meant to
be indexed pages
(noindexed,
canonicalized to
others, redirected,
etc.)
Pages that only
exist in a single
country/language
Web version of the
site
Highly
dynamic pages
with very short
lifespans that won’t
likely suffer from
international
misalignment
issues
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/
Use the Search
Console and Analytics
or SEMRush to
identify if your pages
are ranking in non-
relevant markets
search results (eg: UK
pages in the US)
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/#1-5
… or use this Data Studio Report to identify which are the
pages to prioritize for hreflang using Search Console data
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
Use my free
hreflang tags
generator for the
right language and
country code, as
well as tags syntax
for HTML head or
XML sitemap
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Most Web platforms
(Wordpress, Magento,
Shopify, etc.) will also
offer hreflang
implementation
support with
multilingual plugins/
extensions…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.HREFLANGBUILDER.COM/
If you want further
flexibility and implement
hreflang annotations via
XML Sitemaps, you can
use also paid solutions like
the hreflang builder
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Finally, another group
of classic SEO horror
stories is caused
when doing Web
releases and
coordinating tests
that can affect the
site crawlability &
indexability
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/HARRYOREALLY2/STATUS/1309830861932638216
Leaving the dev
environment to
be completely
crawlable or
relying only in
the robots.txt to
block it
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.CONTENTKINGAPP.COM/ACADEMY/PROTECT-STAGING-ENVIRONMENT/
The best is to rely on HTTP authentication
and avoid any risk of human errors
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/DANUIDUMAC/STATUS/1310501317249507328
Overwriting the meta robots, canonical tags
and robots.txt of the live site w/ the dev ones
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/BASTI2405/STATUS/1310481360247816192
… even if you have
correctly sent the
code, validation
after releasing
always needed
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/HELLEMANS/STATUS/1313813708733321216
These crawlability and
indexability horror
stories can also happen
if you don’t set proper
rules and configurations
validations when doing
UX or conversion tests
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEARCHENGINEJOURNAL.COM/A-B-MULTIVARIATE-TESTING-SEO/366184/
Check out Rachel’s
article with SEO
considerations for AB
and Multivariate tests
to avoid content
duplication, or
redirecting to a page
version that is not the
relevant indexable one
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.MONSTERINSIGHTS.COM/DOCS/TRACK-INTERNAL-LINKS-GOOGLE-ANALYTICS/
Or when someone asks to track internal links
and parameters are used… don’t do it
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ROBERTBRANDL/STATUS/1309808085905616896
Alignment to ensure the
Website pages
indexability is critical
when building links too!
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/STEVENVVESSUM/STATUS/1313824435787501568
… or when cleaning
up the site after
being hacked
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/IGALST/STATUS/1310480354046771201
.. and even with your
other non-technical/
digital related teams, to
avoid crazy edge cases!
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/SEO-PRODUCT-TRIANGLE/
Which is why is
critical to align SEO
within the
company’s product
triangle
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
What about the new Technical SEO Nightmares?
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… Like those caused with
the popularization of
JavaScript Frameworks
and forgetting about
Web standards
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ANTOINERIPRET/STATUS/1310265803183394817
With Websites
heavily relying in JS
to show their main
content and
navigation…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/PEDRODIAS/STATUS/1291065117636022272
… Not only relying
in client side
rendering but also
forgetting
completely about
web standards
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/BADAMS/STATUS/1313814438223450121
Sometimes thinking
they were doing
things right… when
they weren’t.
Always validate.
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
This can make or break a website crawlability and/or
indexability
HTML Based Navigation is implemented
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/DOCS/GUIDES/JAVASCRIPT-SEO-BASICS
And is completely unnecessary in 2020!
There are well specified guidelines from Google
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ONELY.COM/BLOG/ULTIMATE-GUIDE-JAVASCRIPT-SEO/
… excellent tests per frameworks with actionable
how-to’s like the ones of Onely
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEARCHVIU.COM/EN/JAVASCRIPT-RENDERING-COMPARISON-CHECK
Free checkers to
easily compare
the rendered vs.
raw HTML of
your sites pages
showing the
difference in
configuration,
content and links
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOSITEBULB, RYTE
… and most
SEO crawlers
also support JS
crawling
highlighting the
elements relying
on client side
JS…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… allowing to easily compare crawls too
SITEBULB, RYTE
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… and beware of
the ones that are
about to come,
with the Mobile
First Index!
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WEBMASTERS.GOOGLEBLOG.COM/2020/07/PREPARE-FOR-MOBILE-FIRST-INDEXING-WITH.HTML
The complete release
of the mobile first
index was delayed
until May 2021,
although all new sites
are already mobile
first since July last
year…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/MOBILE-SITES/MOBILE-FIRST-INDEXING
Google had already been
sharing best practices
since some time ago,
mainly involving mobile
crawlability and content,
links and configuration
parity between mobile
and desktop…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/MOBILE-SITES/MOBILE-FIRST-INDEXING
… with guidelines follow-ups going through different
scenarios that could cause issues, such as with images
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEROUNDTABLE.COM/GOOGLE-MOBILE-FIRST-INDEXING-MOBILE-ONLY-INDEXING-30270.HTML
However, some
hadn’t realized yet
that this was actually
going to be a “Mobile
Only” index move…
so beware if you had
taken it lightly
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Just in case, check your Google Search Console to see if
the primary crawler is still the desktop one
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
If you haven’t been yet
moved is probably because
you’re relying on an
independent mobile site or
dynamic serving one with
potential issues and it’s then
critical to verify that your
mobile content is as
optimized as desktop one
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOSITEBULB, RYTE
Crawl your site with
the Smartphone and
Desktop Googlebots
and compare the two
crawls to identify
meaningful gaps in
content, links and
configurations…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TECHNICALSEO.COM/TOOLS/MOBILE-FIRST-INDEX/
Validate your top
pages with the free
mobile first index
tools that identify the
gap between the
mobile and desktop
configurations…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://ZEO.ORG/SEO-TOOLS/MFI/
… These tools will
highlight the gap so
you can prioritize to
fix them and achieve
parity before March
2021
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
You might also want to migrate from an m-dot to a responsive
Web design… just remember to correctly map & redirect URLs
To Avoid This
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The thing is… the challenge with technical SEO is not
necessarily knowing about all this, but executing it
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… and execution relies on people
HTTPS://WWW.SLIDESHARE.NET/AREEJABUALI/RESTRUCTURING-WEBSITES-TO-IMPROVE-INDEXABILITY-140072104
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
So, how to get
support for the
execution with the
involved
stakeholders to
avoid these SEO
nightmares?
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Avoid “f*ck offs*
by establishing a
“Healthy SEO
Framework”
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
SEO understanding across teams by doing trainings
for the different areas involved in the SEO process…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING
… consistent SEO
checklists to be used
across teams
whenever there’s a
change on the
Website…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
YESNO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
Implementing automated
validations within the
Web platform to follow
SEO best practices
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
PRE-
RELEASE SEO
VALIDATION:
OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO
RELEASE
NO
FIX
POST-
RELEASE SEO
VALIDATION:
OK?
YES
NO
FIXFIX
ON-GOING
SEO VALIDATION:
OK?
Recurring / Ongoing SEO Tech/Content Manual
Validations Pre & Post Web Releases with crawls
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEORYTE & SITEBULB
Recurring / Ongoing SEO Tech/Content Automated
Validations Pre & Post Web Releases with scheduled crawls
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOLITTLE WARDEN & CONTENTKING
Automated monitoring with alerts for
technical configurations and content Web changes…
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEORYTE AND GOOGLE ANALYTICS
… As well as Web rankings and traffic monitoring alerts
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
SET RECURRING CRAWLS
WITH SEO CRAWLERS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENT KING)
WEB PLATFORMS SEO
CONFIGURATION CHECKS
SEARCH TRENDS TOOLS
RANK TRACKERS
WEB ANALYTICS TOOLS
VALIDATIONMONITORING
MENTIONS & BACKLINKS ALERTS MENTIONS/BACKLINKS TOOLS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
WEB SERVER LOG MONITORING TOOL
AND SEARCH CONSOLE
CREATE PERSONALIZED GUIDELINES
WITHIN WIKI/PM PLATFORM
DO LIVE (AND RECORD) WEBINARS &
Q&AS WITH INVOLVED TEAMS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL ACTIVITIES
SPAM OR MANUAL ACTIONS ALERTS GOOGLE SEARCH CONSOLE
A Full “Healthy SEO Framework”
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Both for your own
and the Website
health… It’s time to
implement it and
avoid technical SEO
nightmares
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays YouTube SEO Video Series Host
* #SEOFOMO Newsletter Wrangler
* Blogger in Search Engine Land & Search Engine Journal
* Featured in Forbes, Entrepreneur, Huffington Post
* European Search Personality of the Year in 2018
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Thanks! Questions?

More Related Content

What's hot

Stoicism in Digital - brightonSEO April 2022.pdf
Stoicism in Digital  - brightonSEO April 2022.pdfStoicism in Digital  - brightonSEO April 2022.pdf
Stoicism in Digital - brightonSEO April 2022.pdfAlex Wright
 
What is in a link?
What is in a link?What is in a link?
What is in a link?Dixon Jones
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffMichael Van Den Reym
 
Winning SEO when Migrating International Websites #dguconf
Winning SEO when Migrating International Websites #dguconfWinning SEO when Migrating International Websites #dguconf
Winning SEO when Migrating International Websites #dguconfAleyda Solís
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
 
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
 
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Luis
 
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsData-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
 
I Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO MistakesI Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO MistakesTom Brennan
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardJoshuaHardwickAhrefs
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 Aleyda Solís
 
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptxSmall Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptxShmulik Dorinbaum
 
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...Ian Helms
 
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdfHimani Kankaria
 
How to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese marketHow to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese marketGraceWeiHou1
 
Actionable and Impactful SEO Audits #SearchNorwich
Actionable and Impactful SEO Audits  #SearchNorwichActionable and Impactful SEO Audits  #SearchNorwich
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
 
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...Ahrefs
 

What's hot (20)

Stoicism in Digital - brightonSEO April 2022.pdf
Stoicism in Digital  - brightonSEO April 2022.pdfStoicism in Digital  - brightonSEO April 2022.pdf
Stoicism in Digital - brightonSEO April 2022.pdf
 
What is in a link?
What is in a link?What is in a link?
What is in a link?
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEO
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
 
Winning SEO when Migrating International Websites #dguconf
Winning SEO when Migrating International Websites #dguconfWinning SEO when Migrating International Websites #dguconf
Winning SEO when Migrating International Websites #dguconf
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
 
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...
 
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
 
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsData-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costs
 
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupHow to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
 
I Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO MistakesI Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO Mistakes
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
 
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptxSmall Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptx
 
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...
 
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
 
How to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese marketHow to leverage SEO and other channels to expand into Chinese market
How to leverage SEO and other channels to expand into Chinese market
 
Actionable and Impactful SEO Audits #SearchNorwich
Actionable and Impactful SEO Audits  #SearchNorwichActionable and Impactful SEO Audits  #SearchNorwich
Actionable and Impactful SEO Audits #SearchNorwich
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
 
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
 

Similar to The Worst Technical SEO Nightmares and How to Avoid Them

A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
 
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & ToolsHow to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & ToolsAleyda Solís
 
The SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsThe SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsAleyda Solís
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...Aleyda Solís
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
 
Search in the Metaverse
Search in the MetaverseSearch in the Metaverse
Search in the MetaverseKaizen
 
Search Engine Optimization - Rob Simons at NHTV Education Day 2011
Search Engine Optimization - Rob Simons at NHTV Education Day 2011Search Engine Optimization - Rob Simons at NHTV Education Day 2011
Search Engine Optimization - Rob Simons at NHTV Education Day 2011Rob Simons
 
An affiliate's guide - navigating the technical seo minefield - Digital Marke...
An affiliate's guide - navigating the technical seo minefield - Digital Marke...An affiliate's guide - navigating the technical seo minefield - Digital Marke...
An affiliate's guide - navigating the technical seo minefield - Digital Marke...Charlie Williams
 
An Affiliate's Guide - Navigating the Technical SEO Minefield
An Affiliate's Guide - Navigating the Technical SEO MinefieldAn Affiliate's Guide - Navigating the Technical SEO Minefield
An Affiliate's Guide - Navigating the Technical SEO MinefieldDigitalMarketingShow
 
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBernHow to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
 
Optimizing for Voice Search #SMXL18
Optimizing for Voice Search #SMXL18Optimizing for Voice Search #SMXL18
Optimizing for Voice Search #SMXL18Aleyda Solís
 
Cruft busting technical debt code smell and refactoring for seo - state of ...
Cruft busting   technical debt code smell and refactoring for seo - state of ...Cruft busting   technical debt code smell and refactoring for seo - state of ...
Cruft busting technical debt code smell and refactoring for seo - state of ...Dawn Anderson MSc DigM
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkAleyda Solís
 
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesAleyda Solis — SEO for Marketplaces and e-Commerce Websites
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
 
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesThriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
 
TechSEO Boost 2017: Making the Web Fast
TechSEO Boost 2017: Making the Web FastTechSEO Boost 2017: Making the Web Fast
TechSEO Boost 2017: Making the Web FastCatalyst
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
 
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummitInternational SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
 
OperaMax For PC
OperaMax For PCOperaMax For PC
OperaMax For PCkalpana n
 

Similar to The Worst Technical SEO Nightmares and How to Avoid Them (20)

A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
 
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & ToolsHow to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
 
The SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsThe SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfs
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
 
Search in the Metaverse
Search in the MetaverseSearch in the Metaverse
Search in the Metaverse
 
Search Engine Optimization - Rob Simons at NHTV Education Day 2011
Search Engine Optimization - Rob Simons at NHTV Education Day 2011Search Engine Optimization - Rob Simons at NHTV Education Day 2011
Search Engine Optimization - Rob Simons at NHTV Education Day 2011
 
An affiliate's guide - navigating the technical seo minefield - Digital Marke...
An affiliate's guide - navigating the technical seo minefield - Digital Marke...An affiliate's guide - navigating the technical seo minefield - Digital Marke...
An affiliate's guide - navigating the technical seo minefield - Digital Marke...
 
An Affiliate's Guide - Navigating the Technical SEO Minefield
An Affiliate's Guide - Navigating the Technical SEO MinefieldAn Affiliate's Guide - Navigating the Technical SEO Minefield
An Affiliate's Guide - Navigating the Technical SEO Minefield
 
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBernHow to Grow your Organic Search Traffic in International Markets #ConnectaBern
How to Grow your Organic Search Traffic in International Markets #ConnectaBern
 
Optimizing for Voice Search #SMXL18
Optimizing for Voice Search #SMXL18Optimizing for Voice Search #SMXL18
Optimizing for Voice Search #SMXL18
 
Cruft busting technical debt code smell and refactoring for seo - state of ...
Cruft busting   technical debt code smell and refactoring for seo - state of ...Cruft busting   technical debt code smell and refactoring for seo - state of ...
Cruft busting technical debt code smell and refactoring for seo - state of ...
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
 
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesAleyda Solis — SEO for Marketplaces and e-Commerce Websites
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
 
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesThriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
 
TechSEO Boost 2017: Making the Web Fast
TechSEO Boost 2017: Making the Web FastTechSEO Boost 2017: Making the Web Fast
TechSEO Boost 2017: Making the Web Fast
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummitInternational SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
 
OperaMax For PC
OperaMax For PCOperaMax For PC
OperaMax For PC
 

More from Aleyda Solís

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Aleyda Solís
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommAleyda Solís
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSAleyda Solís
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyAleyda Solís
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEOAleyda Solís
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...Aleyda Solís
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessAleyda Solís
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoAleyda Solís
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22Aleyda Solís
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
 
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOSEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
 
SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021Aleyda Solís
 

More from Aleyda Solís (19)

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSS
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO Process
 
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosFrameworks y tips para gestionar con éxito procesos SEO en entornos complejos
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
 
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOSEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
 
SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021SEO Success in 2021 - #IWES2021
SEO Success in 2021 - #IWES2021
 

Recently uploaded

Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsCristian Manafu
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 

Recently uploaded (20)

Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media Trends
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 

The Worst Technical SEO Nightmares and How to Avoid Them

  • 1. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #PUBCONVIRTUAL#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO The Worst Technical SEO Nightmares & How to End Them
  • 2. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #PUBCONVIRTUAL#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO “How to avoid technical SEO f*ck ups that can send your SEO work to the garbage and could end up making lose your job… a real nightmare”
  • 3. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Welcome to SEO in 2020 The Journey of a technical SEO today can easily turn in an unexpected nightmare…
  • 4. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/WHAT-MAKES-YOUR-SEO-FAIL-AND-HOW-TO-FIX-IT-BRIGHTONSEO I asked last year and technical resources and flexibility issues were among the top causes of SEO processes failure
  • 5. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO The overall popularization of JavaScript Frameworks … HTTPS://INSIGHTS.STACKOVERFLOW.COM/TRENDS?TAGS=ANGULARJS%2CANGULAR%2CREACTJS%2CVUE.JS
  • 6. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://GO.SENSORTOWER.COM/RS/351-RWH-315/IMAGES/SENSOR-TOWER-Q3-2020-DATA-DIGEST.PDF … used now when redesigning old and developing new sites, that in many cases started as app first startups…
  • 7. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Have added an additional layer of complexity to the technical SEO optimization process… HTTPS://TWITTER.COM/ALEYDA/STATUS/1204757962197274624/PHOTO/1
  • 8. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO For real
  • 9. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ALEYDA/STATUS/1309748443829669888 But was it only me? I asked about the craziest #seohorrorstories in 2020
  • 10. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Let’s go through the worst technical SEO nightmares in a year of unprecedented circumstances, and how to fix them…
  • 11. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Let’s start with a classic: Those Technical SEO issues triggered during Web migrations
  • 12. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/LILYRAYNYC/STATUS/1285194224565137409 Web migrations that go wrong… still happen all the time and to all type of sites
  • 13. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/LODJO/STATUS/1309856165195640832 Sometimes is like if all the *don’ts* come together after the site has been migrated
  • 14. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/TENTAKELLADY/STATUS/1310470138844585984 Sometimes is not even due to a Web but hosting migration… and plugins that are not refreshed
  • 15. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO To stop these horror stories great communication & collaboration, as well as planning and validation is needed through the process…
  • 16. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ALEYDA/STATUS/1294343597085655043 I’ve created a checklist for a minimum viable SEO validation for Web migrations to avoid most common issues
  • 17. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.YOUTUBE.COM/WATCH?V=GHP16A5FN6K I’ve shared the steps to recover from a Web migration gone wrong in a Crawling Mondays too
  • 18. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/7-HANDY-SEO-TOOLS-FUNCTIONALITIES-THAT-FACILITATE-A-FAST-WEB-MIGRATIONS-REDESIGNS-VALIDATION/ Check out this article where I shared handy functionalities from SEO tools that facilitate Web migrations validations too
  • 19. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Something similar happens with redesigns and structural Web changes in general
  • 20. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/MXCARLOSCASTRO/STATUS/1309860926473019394 This is why SEO planning, guidelines and validation is needed whenever a structural Web change happens
  • 21. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO … rules should be set when pruning the site content too
  • 22. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Rules along validation are critical before removing any content from the site, even if it’s “old” one
  • 23. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/CRAWLING-MONDAYS/HOW-TO-PRUNE-YOUR-WEBSITE-CONTENT-IN-AN-SEO-PROCESS-CRAWLINGMONDAYS-16TH-EPISODE/ I’ve covered this topic in Crawling Mondays and created a flowchart for it
  • 24. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/CLAIRECARLILE/STATUS/1309764171580485635 Sadly these decisions are sometimes taken from “above” and they don’t even ask about it…
  • 25. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/REBELYTICS/STATUS/1205600389283880960 … and then this happens
  • 26. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Planning and alignment with stakeholders & decision makers before doing these changes are fundamental for success
  • 27. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Another classic of SEO horror stories happens when handling International Websites…
  • 28. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/SCREAMINGFROG/STATUS/1309760010990292993 When automatically redirecting users and bots based on their IP location…
  • 29. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/YUSUFFOZBAY/STATUS/1310519205964513280 Sadly commonly causing catastrophic results… as the Googlebot is referred to only a few versions of the site (those that match with their IP)
  • 30. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192 This is why Google recommends against it even in their International SEO guidelines
  • 31. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/HOW-TO-GROW-YOUR-ORGANIC-SEARCH-TRAFFIC-IN-INTERNATIONAL-MARKETS-CONNECTABERN Use non-intrusive banners to offer users to go to ideal version & use cookies for personalized user redirects afterwards
  • 32. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/PECHNET/STATUS/1313788857779978242 Another usual SEO horror story comes with messing hreflang implementation, from using non-existing values…
  • 33. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/HOW-TO-GROW-YOUR-ORGANIC-SEARCH-TRAFFIC-IN-INTERNATIONAL-MARKETS-CONNECTABERN … to missing to point back/reciprocal tags or specifying non-indexable URLs…
  • 34. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO The goal of hreflang annotations is to specify which is the relevant page version that should be shown in each country/language market in search results to avoid misalignment…
  • 35. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO It’s then critical to prioritize hreflang implementation on those pages that actually need it, based on your own context… HTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/
  • 36. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO You don’t need to implement hreflang in these scenarios Not meant to be indexed pages (noindexed, canonicalized to others, redirected, etc.) Pages that only exist in a single country/language Web version of the site Highly dynamic pages with very short lifespans that won’t likely suffer from international misalignment issues
  • 37. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/ Use the Search Console and Analytics or SEMRush to identify if your pages are ranking in non- relevant markets search results (eg: UK pages in the US)
  • 38. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/#1-5 … or use this Data Studio Report to identify which are the pages to prioritize for hreflang using Search Console data
  • 39. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/ Use my free hreflang tags generator for the right language and country code, as well as tags syntax for HTML head or XML sitemap
  • 40. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Most Web platforms (Wordpress, Magento, Shopify, etc.) will also offer hreflang implementation support with multilingual plugins/ extensions…
  • 41. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.HREFLANGBUILDER.COM/ If you want further flexibility and implement hreflang annotations via XML Sitemaps, you can use also paid solutions like the hreflang builder
  • 42. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Finally, another group of classic SEO horror stories is caused when doing Web releases and coordinating tests that can affect the site crawlability & indexability
  • 43. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/HARRYOREALLY2/STATUS/1309830861932638216 Leaving the dev environment to be completely crawlable or relying only in the robots.txt to block it
  • 44. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.CONTENTKINGAPP.COM/ACADEMY/PROTECT-STAGING-ENVIRONMENT/ The best is to rely on HTTP authentication and avoid any risk of human errors
  • 45. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/DANUIDUMAC/STATUS/1310501317249507328 Overwriting the meta robots, canonical tags and robots.txt of the live site w/ the dev ones
  • 46. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/BASTI2405/STATUS/1310481360247816192 … even if you have correctly sent the code, validation after releasing always needed
  • 47. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/HELLEMANS/STATUS/1313813708733321216 These crawlability and indexability horror stories can also happen if you don’t set proper rules and configurations validations when doing UX or conversion tests
  • 48. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEARCHENGINEJOURNAL.COM/A-B-MULTIVARIATE-TESTING-SEO/366184/ Check out Rachel’s article with SEO considerations for AB and Multivariate tests to avoid content duplication, or redirecting to a page version that is not the relevant indexable one
  • 49. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.MONSTERINSIGHTS.COM/DOCS/TRACK-INTERNAL-LINKS-GOOGLE-ANALYTICS/ Or when someone asks to track internal links and parameters are used… don’t do it
  • 50. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ROBERTBRANDL/STATUS/1309808085905616896 Alignment to ensure the Website pages indexability is critical when building links too!
  • 51. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/STEVENVVESSUM/STATUS/1313824435787501568 … or when cleaning up the site after being hacked
  • 52. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/IGALST/STATUS/1310480354046771201 .. and even with your other non-technical/ digital related teams, to avoid crazy edge cases!
  • 53. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/SEO-PRODUCT-TRIANGLE/ Which is why is critical to align SEO within the company’s product triangle
  • 54. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO What about the new Technical SEO Nightmares?
  • 55. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO … Like those caused with the popularization of JavaScript Frameworks and forgetting about Web standards #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
  • 56. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ANTOINERIPRET/STATUS/1310265803183394817 With Websites heavily relying in JS to show their main content and navigation…
  • 57. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/PEDRODIAS/STATUS/1291065117636022272 … Not only relying in client side rendering but also forgetting completely about web standards
  • 58. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/BADAMS/STATUS/1313814438223450121 Sometimes thinking they were doing things right… when they weren’t. Always validate.
  • 59. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO This can make or break a website crawlability and/or indexability HTML Based Navigation is implemented
  • 60. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/DOCS/GUIDES/JAVASCRIPT-SEO-BASICS And is completely unnecessary in 2020! There are well specified guidelines from Google
  • 61. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ONELY.COM/BLOG/ULTIMATE-GUIDE-JAVASCRIPT-SEO/ … excellent tests per frameworks with actionable how-to’s like the ones of Onely
  • 62. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEARCHVIU.COM/EN/JAVASCRIPT-RENDERING-COMPARISON-CHECK Free checkers to easily compare the rendered vs. raw HTML of your sites pages showing the difference in configuration, content and links
  • 63. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOSITEBULB, RYTE … and most SEO crawlers also support JS crawling highlighting the elements relying on client side JS…
  • 64. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO … allowing to easily compare crawls too SITEBULB, RYTE
  • 65. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO … and beware of the ones that are about to come, with the Mobile First Index!
  • 66. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WEBMASTERS.GOOGLEBLOG.COM/2020/07/PREPARE-FOR-MOBILE-FIRST-INDEXING-WITH.HTML The complete release of the mobile first index was delayed until May 2021, although all new sites are already mobile first since July last year…
  • 67. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/MOBILE-SITES/MOBILE-FIRST-INDEXING Google had already been sharing best practices since some time ago, mainly involving mobile crawlability and content, links and configuration parity between mobile and desktop…
  • 68. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/MOBILE-SITES/MOBILE-FIRST-INDEXING … with guidelines follow-ups going through different scenarios that could cause issues, such as with images
  • 69. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEROUNDTABLE.COM/GOOGLE-MOBILE-FIRST-INDEXING-MOBILE-ONLY-INDEXING-30270.HTML However, some hadn’t realized yet that this was actually going to be a “Mobile Only” index move… so beware if you had taken it lightly
  • 70. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Just in case, check your Google Search Console to see if the primary crawler is still the desktop one
  • 71. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO If you haven’t been yet moved is probably because you’re relying on an independent mobile site or dynamic serving one with potential issues and it’s then critical to verify that your mobile content is as optimized as desktop one
  • 72. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOSITEBULB, RYTE Crawl your site with the Smartphone and Desktop Googlebots and compare the two crawls to identify meaningful gaps in content, links and configurations…
  • 73. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TECHNICALSEO.COM/TOOLS/MOBILE-FIRST-INDEX/ Validate your top pages with the free mobile first index tools that identify the gap between the mobile and desktop configurations…
  • 74. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://ZEO.ORG/SEO-TOOLS/MFI/ … These tools will highlight the gap so you can prioritize to fix them and achieve parity before March 2021
  • 75. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO You might also want to migrate from an m-dot to a responsive Web design… just remember to correctly map & redirect URLs To Avoid This
  • 76. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO The thing is… the challenge with technical SEO is not necessarily knowing about all this, but executing it
  • 77. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO … and execution relies on people HTTPS://WWW.SLIDESHARE.NET/AREEJABUALI/RESTRUCTURING-WEBSITES-TO-IMPROVE-INDEXABILITY-140072104
  • 78. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO So, how to get support for the execution with the involved stakeholders to avoid these SEO nightmares?
  • 79. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Avoid “f*ck offs* by establishing a “Healthy SEO Framework”
  • 80. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO SEO understanding across teams by doing trainings for the different areas involved in the SEO process…
  • 81. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING … consistent SEO checklists to be used across teams whenever there’s a change on the Website…
  • 82. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION HAS > N TRAFFIC OBFUSCATE LINKS, ELIMINATE FROM XML SITEMAPS AND CANONICALIZE PARENT CATEGORY TARGETS QUERY > Y SEARCH VOLUME HAS FEATURED >3 PRODUCTS IN LAST X MONTHS NO YES NO YES YESNO KEEP INDEXED AND ADD SPECIFIC DESCRIPTION Implementing automated validations within the Web platform to follow SEO best practices
  • 83. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO PRE- RELEASE SEO VALIDATION: OK? SEO IMPLEMENTATION YES NO YES ON-GOING SEO VALIDATION SEO RELEASE NO FIX POST- RELEASE SEO VALIDATION: OK? YES NO FIXFIX ON-GOING SEO VALIDATION: OK? Recurring / Ongoing SEO Tech/Content Manual Validations Pre & Post Web Releases with crawls
  • 84. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEORYTE & SITEBULB Recurring / Ongoing SEO Tech/Content Automated Validations Pre & Post Web Releases with scheduled crawls
  • 85. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOLITTLE WARDEN & CONTENTKING Automated monitoring with alerts for technical configurations and content Web changes…
  • 86. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEORYTE AND GOOGLE ANALYTICS … As well as Web rankings and traffic monitoring alerts
  • 87. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS WEB RANKINGS DECREASE/INCREASE ALERTS QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES EDUCATION SET RECURRING CRAWLS WITH SEO CRAWLERS SEO CONFIGURATION ALERTS TOOLS (LITTLE WARDEN, CONTENT KING) WEB PLATFORMS SEO CONFIGURATION CHECKS SEARCH TRENDS TOOLS RANK TRACKERS WEB ANALYTICS TOOLS VALIDATIONMONITORING MENTIONS & BACKLINKS ALERTS MENTIONS/BACKLINKS TOOLS WEBSITE SEARCH CRAWLING ISSUES ALERTS WEB SERVER LOG MONITORING TOOL AND SEARCH CONSOLE CREATE PERSONALIZED GUIDELINES WITHIN WIKI/PM PLATFORM DO LIVE (AND RECORD) WEBINARS & Q&AS WITH INVOLVED TEAMS CREATE EASY TO FOLLOW/USE CHECKLISTS FOR USUAL ACTIVITIES SPAM OR MANUAL ACTIONS ALERTS GOOGLE SEARCH CONSOLE A Full “Healthy SEO Framework”
  • 88. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Both for your own and the Website health… It’s time to implement it and avoid technical SEO nightmares
  • 89. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays YouTube SEO Video Series Host * #SEOFOMO Newsletter Wrangler * Blogger in Search Engine Land & Search Engine Journal * Featured in Forbes, Entrepreneur, Huffington Post * European Search Personality of the Year in 2018 #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO Thanks! Questions?