Europe’s leading trade fair for automotive supplier companies
Specifically aimed at a target audience of trade visitors
A high level of international acceptance among
automotive experts and professionals
An exclusive presentation of a region
with a viable market strategy
A high degree of authenticity thanks to its close
proximity to the headquarters of Volkswagen AG,
the largest European automotive manufacturer
An important business and networking
platform for top executives from OEMs and
automotive supplier companies
2. The International Suppliers Fair (IZB)
›
›
›
Europe’s leading trade fair for automotive supplier companies
›
An exclusive presentation of a region
with a viable market strategy
›
A high degree of authenticity thanks to its close
proximity to the headquarters of Volkswagen AG,
the largest European automotive manufacturer
›
An important business and networking
platform for top executives from OEMs and
automotive supplier companies
Specifically aimed at a target audience of trade visitors
A high level of international acceptance among
automotive experts and professionals
Wolfsburg AG – IZB 2014
3. The Partner Region of the IZB 2014
ASEAN
Previous partner countries
Partner region of the IZB 2014
Wolfsburg AG – IZB 2014
5. The Key Areas of the IZB along the
Automotive Value Chain
General
Vehicle Exteriors
›
›
›
›
›
›
Structure and operating
resources
Services
Automotive production
IT
Industrial services
›
›
Rubber parts, tyres and
hoses
External component
paintwork
Tank systems, glass and
damping/insulation
Electrics & Electronics
Metal
›
›
›
›
›
›
Infotainment, convenience
and safety
Vehicle power supplies and
high-voltage systems
Lighting, door modules and
electromechanics
Air conditioning and driver
assistance systems
›
›
›
Moulded parts for car bodies
Raw material and exhaust
systems
Steering and brakes
Axle components
Components
Vehicle Interiors
Powertrain
›
›
›
›
›
›
›
Safety systems
Instrument panels and centre
consoles
Interior trim components
Wolfsburg AG – IZB 2014
Engines
Engine components
Cast and forged parts
Gears
6. The Site Map of the IZB 2014
Wolfsburg AG – IZB 2014
7. The Development of the IZB
2001
Exhibitors
Visitors
(trade)
Exhibition area
2003
2004
2006
2008
2010
2012
128
286
509
609
680
729
776
13,500
24,500
38,000
42,000
46,000
48,000
49,000
6000
13,000
22,000
30,000
33,000
35,000
36,000
6
10
17
22
22
24
28
Countries
2014
36.000
Partner
countries/region
Japan
Italy
China
India
USA
Argentina
Canada
Wolfsburg AG – IZB 2014
Turkey
Brazil
ASEAN
8. IZB 2012 Exhibitor Survey –
Main Results I
The Significance of the IZB for Exhibitors
87%
consider the Wolfsburg location to
be very important for the IZB.
76%
gave the diversity /
internationality of the IZB a
rating of very good.
82%
78%
showcased prototypes / new
products (including 14 world
premieres) at the IZB.
60%
stated that the IZB helps them
to generate orders and
increase their sales.
Wolfsburg AG – IZB 2014
have a very positive opinion of
the IZB as a marketing
platform.
97%
plan to attend the IZB 2014.
9. IZB 2012 Visitor Survey
– Main Results I
93%
15 OEMs
used the IZB as an information
platform (alongside Volkswagen and its
brands).
gave the IZB 2012 a rating
of very good / good.
67%
stated that the event is well
known in the industry /
among their superiors.
95%
80%
visited 8 or more exhibitors.
>75%
spent between 3-6 hours at
the IZB 2012.
Wolfsburg AG – IZB 2014
used the IZB to gain an
overview of the market and
find out about trends.
83%
of trade visitors came from the
fields of purchasing/procurement
and research/development.