Contemporarypoliticalcommunicationinthe USA and Poland<br />Lukasz Przybysz<br />Bloomington, 2011<br />
Agenda<br />2<br />
ThesisPurpose<br />3<br />
ThesisPurpose<br />4<br />
Dissertation Synopsis<br />5<br />
Chapter one:Managing Election Campaigns<br />6<br />
ContemporaryCommunicationTools<br />7<br />
11<br />
12<br />
TV Ads U.S.<br />Obama Superbowl ad<br />Obama Wind<br />Obama Our Moment Is Now<br />ObamaChoices<br />Obama Song Will.I....
Komorowski - Where Am I From<br />Komorowski - Roads<br />Kaczynski-KaczynskiDebate<br />Kaczynskilast spot<br />Napierals...
TheObama’s Big Idea<br />
<ul><li>No specificthoughts
Blurredideas
Hard to matchto a definitecandidate</li></ul>Big Idea inPolishElections<br />16<br />
17<br />
Chaptertwo: Comparing American and Polish Campaigns<br />18<br />
19<br />
20<br />
21<br />
Celebrities<br />25<br />Supporting Komorowski<br />SupportingKaczynski<br />
27<br />
28<br />
31<br />
32<br />
33<br />
Chapterthree: ApplyingModernMethods of Election ManagementinPoland<br />34<br />
Media Users<br />35<br />1 CTIA, 2009           2GfK Polonia, 2009	              3Miniwats, 2010      4GfK Polonia, 2009<b...
Polish ‘‘Primaries’’<br />36<br />Onlyamongthemembers of one party <br />Civic Platform (PO)<br />
Smolensk<br />37<br /><ul><li>Short term (60 days)
Criticising Lech Kaczynski’spresidency
Flood</li></li></ul><li>38<br />
Research<br />39<br />
Researchinthe U.S.<br />40<br />IDIs (In-DepthInterviews) withacademicsspecialisinginpolitical science:<br />e.g.: M. Hers...
Researchin Poland<br />41<br />IDIswithacademicsspecialisinginpolitical science:<br />e.g.: B. Dobek-Ostrowska, G. Ulicka,...
Bibliography<br />42<br /><ul><li>Allan, S.: Rethinking Communication: Keywords in Communication Research
Berger, A. A.:The Agent in the Agency: Media, Popular Culture, and Everyday Life in America
Crotty, W. J.: Winning the Presidency 2008
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Contemporary Political Communication in the USA and Poland

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Political communication in USA and Poland, contemporary campaign managements, tools, differences

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Contemporary Political Communication in the USA and Poland

  1. 1. Contemporarypoliticalcommunicationinthe USA and Poland<br />Lukasz Przybysz<br />Bloomington, 2011<br />
  2. 2. Agenda<br />2<br />
  3. 3. ThesisPurpose<br />3<br />
  4. 4. ThesisPurpose<br />4<br />
  5. 5. Dissertation Synopsis<br />5<br />
  6. 6. Chapter one:Managing Election Campaigns<br />6<br />
  7. 7. ContemporaryCommunicationTools<br />7<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. 11<br />
  12. 12. 12<br />
  13. 13. TV Ads U.S.<br />Obama Superbowl ad<br />Obama Wind<br />Obama Our Moment Is Now<br />ObamaChoices<br />Obama Song Will.I.Am 'We Are The Ones'<br />McCainNegativeagainstObama<br />McCainNegative 2<br />Obama'sanswerLow Road<br />ObamaNegative No Mavericks<br />McCainNegativeTaxRaise<br />McCain Negative Who Is Barack Obama<br />McCainNegativeHypo<br />Palin Turkey<br />
  14. 14. Komorowski - Where Am I From<br />Komorowski - Roads<br />Kaczynski-KaczynskiDebate<br />Kaczynskilast spot<br />Napieralski – Democracy<br />Napieralski - There Are Millions of Us<br />TV Ads Poland<br />14<br />
  15. 15. TheObama’s Big Idea<br />
  16. 16. <ul><li>No specificthoughts
  17. 17. Blurredideas
  18. 18. Hard to matchto a definitecandidate</li></ul>Big Idea inPolishElections<br />16<br />
  19. 19. 17<br />
  20. 20. Chaptertwo: Comparing American and Polish Campaigns<br />18<br />
  21. 21. 19<br />
  22. 22. 20<br />
  23. 23. 21<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. Celebrities<br />25<br />Supporting Komorowski<br />SupportingKaczynski<br />
  28. 28.
  29. 29. 27<br />
  30. 30. 28<br />
  31. 31.
  32. 32.
  33. 33. 31<br />
  34. 34. 32<br />
  35. 35. 33<br />
  36. 36. Chapterthree: ApplyingModernMethods of Election ManagementinPoland<br />34<br />
  37. 37. Media Users<br />35<br />1 CTIA, 2009 2GfK Polonia, 2009 3Miniwats, 2010 4GfK Polonia, 2009<br />
  38. 38. Polish ‘‘Primaries’’<br />36<br />Onlyamongthemembers of one party <br />Civic Platform (PO)<br />
  39. 39. Smolensk<br />37<br /><ul><li>Short term (60 days)
  40. 40. Criticising Lech Kaczynski’spresidency
  41. 41. Flood</li></li></ul><li>38<br />
  42. 42. Research<br />39<br />
  43. 43. Researchinthe U.S.<br />40<br />IDIs (In-DepthInterviews) withacademicsspecialisinginpolitical science:<br />e.g.: M. Hershey, O. Johnson, E. Metzgar, W. Bianco<br />IDIswithpoliticaladvisors:<br />e.g.: L. Hamilton, A. Gerber, S. Nicholson<br />
  44. 44. Researchin Poland<br />41<br />IDIswithacademicsspecialisinginpolitical science:<br />e.g.: B. Dobek-Ostrowska, G. Ulicka, M. Karwat<br />IDIswithpoliticaladvisors:<br />e.g. A. Laszyn, A. Grabowski<br />
  45. 45. Bibliography<br />42<br /><ul><li>Allan, S.: Rethinking Communication: Keywords in Communication Research
  46. 46. Berger, A. A.:The Agent in the Agency: Media, Popular Culture, and Everyday Life in America
  47. 47. Crotty, W. J.: Winning the Presidency 2008
  48. 48. Denton, R. Jr: The 2008 Presidential Campaign: A Communication Perspective
  49. 49. Graber, D.: Mass Media And American Politics
  50. 50. Hendricks, J. A., Denton, R. E.: Communicator In-Chief: How Barack Obama Used New Media Technology to Win the White House
  51. 51. Johnson, D. W.: Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques
  52. 52. Johnson, D.: Routledge Handbook of Political Management</li></li></ul><li>Bibliography<br />43<br /><ul><li>Lees-Marshment, J.: Global political marketing
  53. 53. Lull, J.: Culture-on-demand : communication in a crisis world
  54. 54. McNamara, M.: The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office
  55. 55. Perloff, R. M.:Political Communication: Politics, Press, and Public in America
  56. 56. Robinson, T. R.: The 2008 Presidential Campaign Workbook
  57. 57. Thurber, J. A., Nelson, C. J.: Campaigns and Elections American Style
  58. 58. Todd, C.: How Barack Obama Won: A State-by-State Guide to the Historic 2008 Presidential Election
  59. 59. West, D. M.: Air Wars: Television Advertising in Election Campaigns, 1952-2008
  60. 60. Wilson, T.: Understanding Media Users: Form Theory to Practice</li></li></ul><li>Summary<br />44<br />
  61. 61. 45<br />
  62. 62. Thedissertationaims to:<br />46<br />analysetraditional and modern methods of campaign management inthe U.S.A.,<br />point out communication and politicaldifferencesbetween U.S. and Poland,<br />judgeifthe American methodscan be applied in Poland,<br />knowtheopinions of the American and Polishexperts,<br />point out theparadigm of modern politicalcommunication.<br />
  63. 63. Thankyou<br />lukprzyb@indiana.edu<br />

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