This document outlines the chapters and research goals for a dissertation comparing contemporary political communication methods in the US and Poland. The dissertation will analyze traditional and modern campaign management techniques used in the US, identify communication and political differences between the two countries, and determine if American methods could be applied in Poland. Research will include interviews with political science academics and advisors in both countries. The goal is to examine the paradigm of modern political communication and evaluate how lessons from US campaigns could influence Polish elections.

1. Contemporarypoliticalcommunicationinthe USA and Poland Lukasz Przybysz Bloomington, 2011

2. Agenda 2

3. ThesisPurpose 3

4. ThesisPurpose 4

5. Dissertation Synopsis 5

6. Chapter one:Managing Election Campaigns 6

7. ContemporaryCommunicationTools 7

11. 11

12. 12

13. TV Ads U.S. Obama Superbowl ad Obama Wind Obama Our Moment Is Now ObamaChoices Obama Song Will.I.Am 'We Are The Ones' McCainNegativeagainstObama McCainNegative 2 Obama'sanswerLow Road ObamaNegative No Mavericks McCainNegativeTaxRaise McCain Negative Who Is Barack Obama McCainNegativeHypo Palin Turkey

14. Komorowski - Where Am I From Komorowski - Roads Kaczynski-KaczynskiDebate Kaczynskilast spot Napieralski – Democracy Napieralski - There Are Millions of Us TV Ads Poland 14

15. TheObama’s Big Idea

17. Blurredideas

18. Hard to matchto a definitecandidateBig Idea inPolishElections 16

19. 17

20. Chaptertwo: Comparing American and Polish Campaigns 18

21. 19

22. 20

23. 21

27. Celebrities 25 Supporting Komorowski SupportingKaczynski

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30. 28

33. 31

34. 32

35. 33

36. Chapterthree: ApplyingModernMethods of Election ManagementinPoland 34

37. Media Users 35 1 CTIA, 2009 2GfK Polonia, 2009 3Miniwats, 2010 4GfK Polonia, 2009

38. Polish ‘‘Primaries’’ 36 Onlyamongthemembers of one party Civic Platform (PO)

40. Criticising Lech Kaczynski’spresidency

42. Research 39

43. Researchinthe U.S. 40 IDIs (In-DepthInterviews) withacademicsspecialisinginpolitical science: e.g.: M. Hershey, O. Johnson, E. Metzgar, W. Bianco IDIswithpoliticaladvisors: e.g.: L. Hamilton, A. Gerber, S. Nicholson

44. Researchin Poland 41 IDIswithacademicsspecialisinginpolitical science: e.g.: B. Dobek-Ostrowska, G. Ulicka, M. Karwat IDIswithpoliticaladvisors: e.g. A. Laszyn, A. Grabowski

46. Berger, A. A.:The Agent in the Agency: Media, Popular Culture, and Everyday Life in America

47. Crotty, W. J.: Winning the Presidency 2008

48. Denton, R. Jr: The 2008 Presidential Campaign: A Communication Perspective

49. Graber, D.: Mass Media And American Politics

50. Hendricks, J. A., Denton, R. E.: Communicator In-Chief: How Barack Obama Used New Media Technology to Win the White House

51. Johnson, D. W.: Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques

53. Lull, J.: Culture-on-demand : communication in a crisis world

54. McNamara, M.: The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office

55. Perloff, R. M.:Political Communication: Politics, Press, and Public in America

56. Robinson, T. R.: The 2008 Presidential Campaign Workbook

57. Thurber, J. A., Nelson, C. J.: Campaigns and Elections American Style

58. Todd, C.: How Barack Obama Won: A State-by-State Guide to the Historic 2008 Presidential Election

59. West, D. M.: Air Wars: Television Advertising in Election Campaigns, 1952-2008

61. 45

62. Thedissertationaims to: 46 analysetraditional and modern methods of campaign management inthe U.S.A., point out communication and politicaldifferencesbetween U.S. and Poland, judgeifthe American methodscan be applied in Poland, knowtheopinions of the American and Polishexperts, point out theparadigm of modern politicalcommunication.

63. Thankyou lukprzyb@indiana.edu