Scaling API-first – The story of a global engineering organization
Pepsi Proposal
1. Case Study : Pepsico
Objective
To build a private community with
marketing team and get regular
insights from their market visit,
consumer immersion.
2. What is Getinsights.co?
Getinsights.co is a market research
platform which uses survey to get instant
insights from consumers.
Getinsights.co uses its own consumer app
called ladooo(which has 11 million users
across the world) to connect surveys to
consumers.
Getinsights.co uses chatbot to penetrate to
all demographics.
Expresso
3. We get very minimal input from
user/employee. And derive loads of
insights to the Brands/Company.
Just 3 taps change the next
financial year for many Brands.
We are trusted by
4. Pepsi has a marketing team which
basically split go out to the physical
store in market and get a non pile-
able data of Pepsi’s reach in the
world.
Marketing team interviews
consumers about their experience
with Pepsi.
Physical
stores are
pure source.
Marketing team
5. It will be complicated for the team to collect the fractured data and
compile to a collective and objectified data and give actionable
insights.
6. So we want to creat an app for
pepsi marketing team, which
acts as a channel between Top
level management of Pepsi and
marketing team.
Marketing team will be given the
possibility to enter their Market
visit and Consumer immersion
experience.
And their passport like profile
with their achievement stamped.
Marketing team
7. Now the marketing team can just
go into the place.
They can narrate the grand
experience of visiting market
perfectly in just 3 taps.
They can Enter the photo, write
their opinion and rate the
experience about the shop
Marketing team
8. Since the incoming data is delightfully regulated with an app, the
output has become so easily understandable.